ViewPoint

MARCH 20, 2014

The webinar was called, "The Future of Social Media." Which is relevant when you''re selling social media management software. Think about who uses social media management software? But, who wants to watch a webinar on the "Future of Social Media"? Marketing employees and entrepreneurs mostly.

Marketing Management 120

Marketing Management Leads Lead Marketing Qualified Leads 120

ViewPoint

FEBRUARY 8, 2016

Master Storyteller : “Personas are important, but being able to translate what you know about your personas into great stories that align with the buyer’s journey and makes your target audience want to engage with you is extremely important.”. Storytellers must be able to write with the intention of driving results from their target audience.

CMO 168

CMO Planning Storytelling Ad Building 168

ViewPoint

JULY 12, 2012

” Social Media: Less About Lead Gen and More About Creating Relationships. But I also think that social in my mind is part of the process. ” She adds, “I see social tools as being more nurturing tools than anything else. I pay attention to people who are broadcasting and advertising there.”

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

ViewPoint

SEPTEMBER 26, 2011

Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. Facebook's audience also skews much more heavily toward women: 62% vs. 45% for LinkedIn. ” Firehouse.com asked its audience of emergency response professionals.

Facebook 120

Facebook B2B Marketing Planning B2B 120

ViewPoint

NOVEMBER 12, 2013

They have more than 1,600 original blog posts on their site — a new post seven days a week — and this content drives traffic from Google and from social media. It’s about knowing your audience and adapting to their needs. Most people don’t want to hear this, but Matt and his team work at it every day.

Paid Search Agency 120

Paid Search Agency Marketing Leads Leads Lead 120

ViewPoint

JULY 10, 2013

We have had over 30 PowerViews interviews in the past year and I thought it would be fun to ask our PowerViews alumni a question about social media. The question was: What are the top three social media tools (ranked in order) and why? Social Listening, Content Management, Social Advertising—advertising in social?

Social Media 120

Social Media Opinions Tools InsideView 120

ViewPoint

MAY 2, 2012

Social Media: What's Hot? Click to start video at this point — Paul notes social media going mainstream is hot. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. It's got to be a solid budget item".

Social Media 120

Social Media BtoB Media Inbound Marketing 120