Onalytica B2B

MARCH 16, 2018

Lilach Bullock – Lead Conversion Expert | Speaker |Content Marketing and Social Media Specialist. Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING? Location: London, United Kingdom.

Marketing AI 0

Marketing AI Social Media Trade Show Conference 0

Onalytica B2B

FEBRUARY 16, 2017

Making yourself seen in the social media world doesn’t just entail being more ‘visible’ online as you might assume, but offline too. Just the same as a corporate brand, there is a certain degree of needing to humanise your personal brand, so that your audience can feel a connection with you. MAKE YOURSELF SEEN.

Tips 274

Tips Communities Click Rate Social Media 274

Onalytica B2B

OCTOBER 11, 2017

Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played ubiquitously in the background, something else Awas happening. For anyone that has spent time working in social media, this process may actually feel familiar. Why the gold rush?

Planning 196

Planning Budget Programs Work Management Marketing & Strategy 196

Onalytica B2B

OCTOBER 4, 2017

The whole point of marketing is to evoke action in your target audience. In addition to this we have the newly coined concept of dark social – how can you measure something being shared in private chats on LinkedIn, Facebook, Twitter or email? ” Neal Shaffer , Founder, Maximise Social Business.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

DECEMBER 13, 2017

Mari Smith – Facebook Marketing Expert | Social Media Influencer | Speaker | Author. Key Topics: Facebook Marketing & Advertising, Social Media Marketing, Influencer Marketing. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING? Location: San Diego, CA, USA.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

MARCH 12, 2018

In this case the solution has been influencer marketing – reaching your target audience through the people that they know, love, trust and whose opinion influences their decisions. Put yourself in the influencer’s target audience’s shoes – why would you follow this influencer? ” .

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Onalytica B2B

APRIL 3, 2018

Would you want to work with this influencer because of their creativity, knowledge and expertise, or simply to access their audience? They have an abundance of knowledge and something to bring the table if you were to work together on some content that both of your audiences will love. Is it relevant to your brand? Influencer roles.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Onalytica B2B

DECEMBER 14, 2017

Always-on community social outreach. Follow your influencers’ (both your engagement targets and the wider influencer community) social profiles and engage with their content. Always-on community social outreach works very well when a brand is targeting micro influencers, as they’re far more likely to engage back.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Onalytica B2B

NOVEMBER 1, 2016

This content then has the ability to reach a wider audience; while influencers are likely to have a similar calibre of followers to your brand, they will open up your brand’s content to a new network of readers, increasing the likelihood of shares and likes across social media. BRAND INTEGRITY.

Marketing AI 229

Marketing AI SEO Paid Search Agency Social Media 229

Onalytica B2B

NOVEMBER 7, 2017

Key Topics: Social Media Marketing, Personal Branding & Content Marketing + Digital Marketing overall. I spent 5 years in employment (specifically Digital Marketing), covering everything from affiliate management through to SEO, Social Media and PPC — plus everything in between. Location: Leicestershire, UK.

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Onalytica B2B

APRIL 26, 2018

An influencer will want to add value to both their audience and your audience without diluting their personal brand and areas of focus. You can do this by activating event hashtags prior to your events to encourage influencers, their audiences and other attendees to get engaged and get excited.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Onalytica B2B

AUGUST 23, 2017

Influencer marketing is the practise of building organic and lasting relationships with influencers that are relevant to your brand, on an equal value partnership basis- delivering value to you, your influencer and your target audience through influencers’ networks. The rise in social media channels. Why should you be doing it?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

OCTOBER 26, 2016

Whether you’re a social media addict compelled to share picturesque sunsets and Tumblr worthy salads, or you’re partial to the standard social media check during your daily commute, you’re bound to have noticed the rise in sponsored posts on anything from the latest teeth whitening set to the current protein shake fad or must-have fashion accessory.

Paid Search Agency 186

Paid Search Agency Ads SME Brand Identity 186

Onalytica B2B

NOVEMBER 10, 2016

Over the years, brands have shifted their approach from traditional generalised advertising to direct marketing- a practice which completely makes sense when you’re aiming to appeal to an array of audiences varying in: age, culture and beliefs. SOCIAL MEDIA. exhibitions and day festivals).

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

SEPTEMBER 22, 2017

Mark has been named a 2016 Top 20 influencer of CMOs by Forbes Magazine , a Top 25 Social Media Keynote Speaker by Inc Magazine , and a Huffington Post Top 50 Most Social CEO. Mark writes the Socialized and Mobilized Columnist on Forbes and is the author of the book SOCIALIZED! Through a lot of trial and error.

Marketing AI 189

Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

Onalytica B2B

MARCH 22, 2017

UK audiences now switch channels 150 times a day and check their phone 21 times an hour. This decrease in accessibility makes them far less influential with their audience, and it’s something influencers themselves are constantly battling with. 2. Social APIs and real world influence tell different stories.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

NOVEMBER 22, 2018

Our first presentation of the day was from Teri Donovan , EMEAR Audience Expert & Head of Campaigns at Cisco, who shared a case study on how Cisco created their influencer marketing program. From identifying influencers and engaging with them, through to measuring the success of the program. Have a clear direction.

Planning 266

Planning Tips Top of Funnel Work Management 266

Onalytica B2B

OCTOBER 26, 2017

Which social channels your target audience are on and the characteristics/culture of each channel. An equal value partnership is where the end goal is to deliver value to your target audience through influencers’ networks. Tim Hughes, Social Selling Influencer & Co-Founder of Digital Leadership Associates.

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Onalytica B2B

MARCH 29, 2018

Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. Bio: Dan’s 20-year career has consistently focused on delighting customers, spanning multiple disciplines including social media, customer service, marketing, and digital customer experience. Location: Chicago, IL, USA.

Work Management 100

Work Management Social Media Startups Marketing Management 100

Onalytica B2B

JULY 19, 2018

As an influencer marketing software company whose social media remit covers Twitter, we at Onalytica can’t see this in any way other than positive. However, Katy Perry and Justin Bieber are two of the most followed social media accounts on the internet. It’s been huge. How much of Twitter has been affected?

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

APRIL 19, 2018

To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. And by the right people, we mean your target audience that you’re wanting to sell to. Sounds simple – right?

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

FEBRUARY 28, 2019

As the field emerges and becomes more widely discussed, social media’s role in shaping public debate answering these questions and more has never been more apparent, with more of us turning to social media for news. Who wins the battle on Reach & Engagement between influencers & Media Outlets? Media Outlet.

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

Onalytica B2B

JULY 26, 2018

Celebrity endorsements are risky and less effective than using social influencers. It is getting increasingly harder to get noticed and heard on Social Media and so several brands have taken to paid influencer marketing as a means of increasing brand and product awareness. This is not influencer marketing. This is advertising.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

SEPTEMBER 14, 2017

Key Topics: Digital Marketing, Strategy, Content, Social, Demand Gen. I wanted an audience—someone to interact with. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet!). As a kid in the Boston suburbs, my ability to build an audience was limited. Location: Boston, USA.

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

FEBRUARY 22, 2017

This is not just converting senior managements’ perceptions, but those that are going to be very actively involved in the project on a daily basis too, such as the Social Media Managers and Account Managers. Is going to interest your influencers and their audiences. ” Click To Tweet. ” Click To Tweet.

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Onalytica B2B

JANUARY 30, 2018

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. In every social media corner we turn, there are bots. Bots are not the target audience that brands are after.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

APRIL 11, 2017

People trust influencers, whom either have leverage among wide audiences (thousands or millions of people), or unique access to those in positions of power. From experience, if you’re looking for an immediate route to market with snappy measurable results, PPC and social advertising come into play for most startups. Create a win-win.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

SEPTEMBER 6, 2017

Media relations – influencing the media & high profile influencers. Paid Media. Influencer advertising – targeted social PPC adverts to influencers’ social feeds. Owned Media. Social selling – sales team interacting and influencing their prospects on social media.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

AUGUST 30, 2017

All you’re seeing on your social media news feeds are friends’ posts documenting them embarking on their health kicks, with their juice cleanses, detox teas and gruesome workouts. Let’s imagine that it’s January. You start to question if you should do the same, given the rise in popularity. .”

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

SEPTEMBER 12, 2017

Who are your audience influenced by? The audience forms one of the three corner stones of a successful influencer marketing strategy – brand, audience and the influencer. So with this said, the audience must be at the heart of this identification piece. Why are influencers so important? Influencer Persona types.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Onalytica B2B

FEBRUARY 22, 2016

At Onalytica we used our proprietary Influencer Relationship Management (IRM) Software to analyse the social media debate around water security, in order to identify a list of influencers and stakeholders who hold critical authority over the conversation on water security. THIS REPORT (AND HOW TO USE IT).

Brand Identity 100

Brand Identity Branding Lead Scoring Lead Ranking 100

Onalytica B2B

MAY 3, 2018

Doing this enables you to strategically identify which influencers are the best fit for your brand that you should start actively building relationships with; the influencers whose audience and content are well aligned to your brand. But it doesn’t stop there.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

OCTOBER 30, 2018

DOES IT MATTER THAT THE INFLUENCERS FIT YOUR TARGET AUDIENCE? Because customers represent that social proof. YOU HAVE SPOKEN ABOUT THE IMPORTANCE FOR B2SMB BRANDS TO BUILD AN AUDIENCE. Let’s take a step back and think about why is it important for brands to build an audience. And who is in that audience?

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

JULY 8, 2015

Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals. With this social media explosion comes the increase in social media influencers. Virtual Social Media.

PR 100

PR PageRank Brand Identity Branding 100

Onalytica B2B

DECEMBER 7, 2017

Ultimately, the goal is to influence your target audience through people. This will depend on your influencer marketing objectives, but example areas that you can assess are: Brand awareness – how aware are your influencers and target audience of your brand? How does this compare to your competitors? Is this positive or negative?

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

FEBRUARY 28, 2018

Social Media Marketing World is the premier event for all social media marketers. If you’re keen to keep up to date with the ever-changing nature of social media and discover the latest tactics, this is the place to be. TOP TRACKS DISCUSSED IN THE RUN UP TO THE CONFERENCE.

Conference 41

Conference Lead Ranking Lead Scoring Social Media 41

Onalytica B2B

JULY 15, 2015

This is great for all the brands and individuals out there trying to grow their influence and audience size in the B2B community, as it’s easier for them to get heard through all the noise. Social Media Today. Really B2B. Scot McKee. TheMezzGroup. The Mezzanine Group. Exchangeleads. Exchangeleads. socialmedia2day.

Twitter 100

Twitter B2B Marketing PageRank B2B 100