audience social Social Media Related Topics 
Digital B2B Marketing
JUNE 14, 2011
Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own.
Digital B2B Marketing
FEBRUARY 7, 2012
You can’t turn around in the social media echo chamber without bumping into this word. The problem is, beyond the social media land of unicorns, authentic isn’t relevant. Aaron Wagner makes some great comments about this in the discussion here on Social Media Today as well).
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Digital B2B Marketing
JUNE 19, 2012
of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Stepping back from the details, the research from IDC reaffirms two key guidelines for B2B social media.
Digital B2B Marketing
AUGUST 23, 2011
In social media, marketers buy attention with promotions or discounts. For social media to become an important part of the marketing mix and create loyal customers, it cannot continue to rely on tactics that reinforce consumer price sensitivity. How can social media create preference? Know Your Audience.
Digital B2B Marketing
FEBRUARY 12, 2013
Does social media work for B2B? People that say “no” tend to say it doesn’t work anymore because behavior is changing (newspaper), it doesn’t work because their audience doesn’t use it (social media) or it doesn’t work because it doesn’t reach their audience (content marketing).
Digital B2B Marketing
JUNE 30, 2011
We already have two social media camps. We need an Organic Social Media movement and we can learn from both the benefits and practices of the organic food movement. Similarly, social media allowed to grow organically produces a stronger and more valuable community. How do we label the difference?
Digital B2B Marketing
APRIL 3, 2012
Selfish Behavior in Social Media Marketing When social media professionals and consultants talk about humanizing companies in social media, the inability of companies to be selfless , to give gifts without expectation of a return, is a sticking point. Serve your audience instead of your business.
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