Buzz Marketing for Technology

JULY 6, 2011

So I like to classify this ROI in Social Media as an approach that leverages the data of social media. Now that’s a real ROI in Social Media!

Social Media 100

Social Media ROI Media Impressions 100

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. Popularity: 17% [ ? Share This.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

NOVEMBER 13, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media!

ROI 100

ROI Communities Social Media Webinar Metrics 100

Buzz Marketing for Technology

FEBRUARY 17, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. Know your Audience – everyone loves kittens and puppies but you would never leverage them if your audience was B2B Execs!

Viral Marketing 100

Viral Marketing Storytelling Webcast Content 100

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. Greg took over and give us an inside view of how social experiences can be “priceless.”

Allocation 100

Allocation Paid Search Agency Work Management Webinar Metrics 100

Buzz Marketing for Technology

MAY 16, 2012

Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended outcome. Not so with Social Media. With Social, there is no passive tense. Well “hope” isn’t a strategy.

Social Marketing 100

Social Marketing Marketing & Strategy Social Media Opinions 100

Buzz Marketing for Technology

DECEMBER 15, 2011

A two-prong approach of audience discovery and competitive analysis can help uncover what motivates and energizes your consumers. Audience discovery is the use of social data to segment those who talk about your brand into their affinities. Vitrue a social media marketing platform determined that the.

Brand Identity 100

Brand Identity Branding Analysis CMO 100

Buzz Marketing for Technology

OCTOBER 18, 2013

That kind of data is more apt to deliver real insights into who their audience is, what types of content and information they want, and where they are making those purchases. Reach the right audience. So doesn’t it make sense to test and optimize your website to reach the right audience at the right time with the right content?

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

AUGUST 3, 2011

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. Brand managers pride themselves on understanding the audience that surrounds their brands.

Brand Identity 100

Brand Identity Branding Social Media Analysis 100

Buzz Marketing for Technology

MARCH 23, 2011

Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys.

Media 100

Media BtoB Paid Search Agency Social Media 100

Buzz Marketing for Technology

JULY 27, 2009

Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method. But I would argue having worked on several social media strategies now that this approach no longer holds. And if you play your cards right to generating leads with your Social Media strategy.

Segmentation 100

Segmentation Conversion Forrester Social Media 100

Buzz Marketing for Technology

JULY 13, 2011

So we deployed our social data analysts to look at the Lady Gaga audience and our client’s audience to see if indeed there was a good fit for this brand. As a result we thought this data was so worthwhile that we had to share it with a broader audience in our new Social Intelligence Report on Lady Gaga.

Brand Identity 100

Brand Identity Branding Network Marketing Social Media 100

Buzz Marketing for Technology

NOVEMBER 7, 2011

We here at Networked Insights measured the social lift around several of the brands involved to determine if they received a return in earned media value from their integrated sponsorship. Social Lift can be considered online word-of-mouth. Why branded conversations in social media are important.

Word of Mouth 100

Word of Mouth Social Media Network Marketing Marketing Report 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Social Media changes that and elevates Trust to the individual level. The word community is often overused now that Social Media has come along. But think of it here as an audience that you have built by creating and publishing attractive content that engages them with your thought leaders. Email this to a friend?

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Buzz Marketing for Technology

JANUARY 19, 2010

Connection – connecting with the audience you wish to attract. In the next post I will show you the new 4 S’s for Social Media Marketing … Tweet This! Related posts: 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. Share this on Facebook. Share this on Reddit.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Buzz Marketing for Technology

FEBRUARY 27, 2013

By doing so and educating their audience about how to use them and what to expect, they have been successful in transforming these conversations into engagement tools for existing consumers while driving awareness of that usually positive relationship to those consumers’ networks. I’m excited to see what the next six years will bring.

Twitter 100

Twitter Facebook Distribution Conversion Rate 100

Buzz Marketing for Technology

AUGUST 12, 2009

Every week my virtual social media team and I are listening to 1000 – 2500 mentions of Avaya plus a bunch of “Conversations” we are tracking (see Forget Audience Segmentation – Segment by Conversation! ) Tags: Sales social media Customer. In fact, I talk to customers EVERYDAY, even several times a day.

Advertising Agencies 100

Advertising Agencies Social Media Paid Search Agency Segmentation 100

Buzz Marketing for Technology

JUNE 8, 2011

What if there was a way to build the ideal customer persona by using social data? Plus I can plug all that digital data into an engine like we have here at Networked Insights to find out what topics are trending with those audiences, what words do they use when talking about companies in our space, what new places are they going online.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency RSS 100

Buzz Marketing for Technology

JUNE 1, 2011

The kingpin of the spend is usually some sort of TV ad spend (if you are B2C) and print/online media spend (if you are B2B). It’s easy to see how social media data can be used to optimize major media spending like TV ad for B2C by aligning the shows you buy with the best fit for the audience you are trying to reach.

Budget Programs 100

Budget Programs Marketing Budget Social Media Spending 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

Which is a space that everyone can improve upon because it engages a new audience with the way you think. But also you can think of this as where you can use your content in other social spaces. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got.

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Buzz Marketing for Technology

MAY 30, 2012

Here are some reasons: Technology complexity: With the myriad of new technologies and channels being introduced seemingly daily, the marketer has to double as a marketing technologist; further, the ground is always shifting underneath him or her given the birth and demise of new platforms to reach new audiences. No longer is this the case.

Advertising Agencies 100

Advertising Agencies CMO Enterprise Management Paid Search Agency 100

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Keep to a consistent schedule with fresh content and ever-improving offers, and be sure to test what works with your audience. 4. Inconsistent or lazy branding.

Conversion Rate 100

Conversion Rate Facebook Conversion Ideal Customer Profiles 100

Buzz Marketing for Technology

JUNE 5, 2013

Use A/B and Multivariate testing on as many site elements as possible—namely, content, design, shopping cart process—to see what gets your mobile audience excited. Try adding a YouTube channel to your social media arsenal. better than hybrid desktop/mobile ones. Brand Consistency. Brand Consistency. Personalization.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors. We know, after all, that Facebook users are a highly active and engaged audience. Preconceived Notions.

Facebook 100

Facebook Ideal Customer Profiles Brand Identity Branding 100

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. By choosing 5 publicly available attributes: US, Male, Married, Avaya and Grateful Dead (ok maybe I saw a few Grateful Dead shows) he was able to send an ad to an audience of “approximately less than 20”.

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

MARCH 4, 2009

And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound Marketing using SEO, Blogging and Social Media. This way it gets in front of as many of these audiences as possible since you never know how someone will consume your media today.

Digg 100

Digg Blogger Inbound Marketing Stats 100

Buzz Marketing for Technology

OCTOBER 5, 2013

For example, let’s say you need to make choices on where you’re going to invest your marketing dollars across various social media challenges. Related posts: 3 Ways Social Media can Boost Sales Success A new RAIN Group report proves otherwise and shows that. This is a classic portfolio management question.

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

Buzz Marketing for Technology

OCTOBER 20, 2009

If you already have a blog, podcast series or video series you can effectively use Facebook or Twitter to attract another audience to interact and create conversations with those assets. Tags: Facebook social media Twitter Content Marketing. The point is you need to plan the flow of content that will go into these channels.

Spending 100

Spending Planning RSS Marketing & Strategy 100

Buzz Marketing for Technology

JUNE 27, 2008

IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. Since then, many new forms of social media have emerged. The effort has broadened the scope of the existing guidelines to include all forms of social computing. Skip to main content. Introduction.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Buzz Marketing for Technology

OCTOBER 6, 2009

They have to connect with their audience through indirect, passive mediums. 5) What impact do you think Social will have on the Sales function? Social media IS having a huge impact on sales today and will continue to have an even greater impact as it matures. Marketing has an interesting, and I’ll admit, difficult job.

Leads 100

Leads Lead Marketing Qualified Leads Enterprise Management 100

Buzz Marketing for Technology

OCTOBER 13, 2008

Anywhere you are waiting in line – airports, hotels, on airplanes, amusement parks (read Disney) could not only pre-engage their audience with the ride – perhaps they could let us sign up for tickets once we enter the park and call us when we are due to blast off!

Blast Campaigns 100

Blast Campaigns Mobile Marketing Interactive Marketing Social Media 100

Buzz Marketing for Technology

MARCH 14, 2012

The audience that follows NASCAR racing is a very loyal bunch of followers that average over 30 Million, which is on par with many sporting events such as the Stanley Cup, the World Series, and the NBA Championship. As expected what we found in the social data was quite interesting.

Network Marketing 100

Network Marketing Advertisements Advertising Distribution 100

Buzz Marketing for Technology

JUNE 27, 2008

The idea is to take the stuff you do for private audiences and to present it (as much as you can) to public audiences. So much of getting into the social media mindset is about realizing that there are different, more productive ways to do things. No doubt its an ongoing balancing act though.

Web 2.0 100

Web 2.0 Wiki Training Social Media 100

Buzz Marketing for Technology

OCTOBER 5, 2011

However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand. So to illustrate this, I decided to run a research experiment to show at IAB MIXX.

Paid Search Agency 100

Paid Search Agency Network Marketing Social Networks Advertisements 100

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. LinkedIn remains my favorite social networking tool. chrisbrogan.com.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online. They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. Wi5Connect – Welcome to Social Learning 2.0

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

MAY 23, 2012

Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. Social data offers a way out of the conundrum. Most people who write on social.

Business 100

Business Opinions Act-On Focus Group 100