Biznology

FEBRUARY 17, 2017

Not active on social media? While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy. 5 – Dominate social channel.

Social Media 144

Social Media Business Media Profiling 144

Biznology

APRIL 24, 2017

Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. 86% of marketers now combine paid and organic tactics as part of their social media strategies. Social Media Week ).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

MAY 23, 2014

” Social media is above all, social, and I never understood why anyone would block comments. What about a situation where merely allowing the conversation of a volatile few could be deeply insulting to your mainstream audience? The post Is it ever OK to block audience comments in social media?

Social Media 80

Social Media Media Youtube Opinions 80

Biznology

AUGUST 21, 2018

I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. This isn’t an article about audience-engagement, per se. Don’t Just Call In Your Social Media. The post Timing is everything in social media marketing appeared first on Biznology.

Social Media 137

Social Media Social Marketing Media Twitter 137

Biznology

MAY 18, 2017

If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the most popular networks? Did I just describe your social media program? You’ve made it to the 2 nd phase of social media participation. Like this post?

Social Media 143

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 143

Biznology

MAY 6, 2019

Social media is a fantastic platform for promotion. What’s more, social networks are an ideal place to find the perfect customer. You can engage with people on social media. You can engage with people on social media. However, navigating social media is no easy task. Here’s the thing.

Social Media 99

Social Media Media Content High Quality Lead 99

Biznology

FEBRUARY 15, 2019

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social media, review sites, etc.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Biznology

FEBRUARY 20, 2017

Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. In other words, the social media world has expanded rapidly in the past few years. Social media trends. How social media can transform knowledge management? billion active users.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Biznology

SEPTEMBER 21, 2016

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Tory Starr has been involved in media of all sorts for most of her adult life, including working on an Academy Award-winning documentary.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Biznology

NOVEMBER 4, 2016

It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Connect via a social cause. Like this post?

Social Media 80

Social Media Media Facebook Loyalty 80

Biznology

JANUARY 13, 2016

This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. Don’t just tell your audience to look at something; make it something they have to look at. Like this post?

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Biznology

MAY 21, 2018

Did you notice the buzz about Avengers: Infinity War on various social media platforms? This social media strategy helped Marvel get the right hype for the movie across the globe, leaving their fans anticipating for more. Their constant engagement across all their social media profiles kept people glued to the franchise.

Social Media 96

Social Media Service Ideal Customer Profiles Media 96

Biznology

AUGUST 8, 2016

90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. Social Media Examiner ). This means monitoring media not just from traditional publishers, but on the great majority of social sites too.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. It is nearly impossible to effectively use every social media platform to promote your business. The key to a successful social media presence is a narrow focus that effectively engages your business’s audience.

Social Media 80

Social Media Media Youtube Linkedin 80

Biznology

DECEMBER 21, 2016

Are you getting the most out of social media? We’ll safely assume that you and your business are using social media. Discover the following eight commonly overlooked ways to make social media work for you. Discover the following eight commonly overlooked ways to make social media work for you.

Social Media 80

Social Media Media Promotion Click Rate 80

Biznology

SEPTEMBER 4, 2015

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Less can definitely be more when it comes to not only bringing in an ROI from social, but engaging with your social network of followers.

Social Media 80

Social Media Social Marketing Media Buzz 80

Biznology

APRIL 22, 2015

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media.

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Biznology

APRIL 19, 2013

We’ve got to come up with a better name for social media. And that is overwhelmingly what social media should mean to many people. And that can make talking about social media to C-level executives a challenge. And that can make talking about social media to C-level executives a challenge.

Social Media 80

Social Media Social Marketing Content Marketing Media 80

Biznology

AUGUST 25, 2014

Walmart also has a big social media presence. Here are 10 lessons on Walmart’s social media strategy for every business. Because the company is often a target for controversial press, a second objective is to use social media to protect, defend and enhance Walmart’s reputation.

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

Biznology

JANUARY 26, 2015

Through a lack of attention to detail, it became apparent that the company’s social media manager was using their competitors product. there’s some valuable lessons to be learned if you’re using social media marketing for your SMB. This is a well-observed social phenomenon known as the Streisand effect.

Social Media 80

Social Media Twitter Peer-to-peer Media 80

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. You will be satisfied that you are getting your name and your ideas in front of the right people, and happy to see that your audience is continuously increasing.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Biznology

JULY 25, 2014

Your social media engagement traffic, engagement, and exposure are critical to your success. Craft your CTA’s to be requests rather than commands, discreet pushes towards participating in your social media strategy. Most top social media outlets – increasingly – facilitate image sharing.

Social Media 80

Social Media Media Copywriting Barriers 80

Biznology

MARCH 17, 2014

Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among companies that are “not successful,” 17% use social analytics (source: Marquette Group and Ascend2 ). Why did you get into social media?

Social Media 80

Social Media Media Social Networks Ideal Customer Profiles 80

Biznology

JULY 31, 2013

If you’re not using video in your social media marketing, what are you waiting for? Video is a powerful tool, and leveraging it correctly can yield amazing results for your social media marketing. And there is no content more shared than video on social media…except possibly cat pictures.

Social Media 80

Social Media Social Marketing Video Marketing Media 80

Biznology

MARCH 26, 2015

Social media moves at such a fast pace that it’s sometimes difficult to dissect what worked and what didn’t. Here’s a look at the 3 biggest and most successful social media events of 2014 and what we can learn from them. The ALS Ice Bucket Challenge wasn’t just one of the biggest social media events of 2014.

Social Media 80

Social Media Media Viral Marketing Television marketing 80

Biznology

DECEMBER 30, 2015

I hear these objections all the time when speaking to top executives about social media. The same applies to online interactions, and that’s why social networks can be so powerful for executives. One reason is because they know that the journalists, analysts and others who influence audiences they care about are following them.

Social Media 80

Social Media Media Thought Leadership Advertising Mediums 80

Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Most trappers these days call themselves “content marketers” and what they do is “ content marketing.”

Social Media 80

Social Media Social Marketing Media Planning 80

Biznology

JULY 2, 2013

This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? I am sensitive enough to know my audience well enough that I will cut to the chase, so to speak. Are they on social media? Are you a social media forager?

Social Media 80

Social Media Social Marketing Skype Media 80

Biznology

DECEMBER 14, 2016

So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience? The post Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts appeared first on Biznology.

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Biznology

SEPTEMBER 12, 2013

Content marketing, SEO and social media are frequently mentioned at the same time during planning meetings and lumped together when people talk about “doing digital.” Social media should rightly be considered a tactic. It’s a way to communicate with your target audience. Photo credit: Jolante.

Social Media 80

Social Media Social Marketing SEO Content Marketing 80

Biznology

SEPTEMBER 24, 2012

Business marketers have embraced social media with enthusiasm. One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives. A big change.

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

Biznology

OCTOBER 14, 2020

Over 74% of people say that posts from other people are more persuasive than posts from brand accounts, according to Social Media Today. That’s why you can enjoy the following benefits simply by leveraging your employees: Extend your social media reach to gain more brand recognition.

Peer-to-peer 195

Peer-to-peer Advertising Agencies Social Media Thought Leadership 195

Biznology

MAY 6, 2014

I don’t know if I agree with this — I think it’s more like 990-9-1 — we’ve attained a culture that is getting further and further from being an actor and more and more comfortable in the audience. From Producers to Audience; from Hobbyists to Consumers. From Makers to Takers. Go git ‘em tiger!

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

SEPTEMBER 5, 2013

My audiences range from sophisticated business executives and astute social media users to social media novices. Since I work cross functionally, I tailor my presentations to the audience at hand and am either seen as a provider of useful information or a foreteller of a future vision they are not quite ready for.

Social Media 80

Social Media Linkedin Personalization Brand Identity 80

Biznology

OCTOBER 22, 2012

Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. Because, if your social media efforts are effective, people are going to come to your brand’s website. to a brand.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Biznology

MAY 10, 2017

Influencer marketing is a customized marketing program using influential individuals to expand the reach of your company’s message to a new audience. Influencer marketing programs are one of the best ways to reach your audience, increase thought leadership, raise brand awareness, and help you develop professional relationships.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198