ViewPoint

FEBRUARY 8, 2016

Master Storyteller : “Personas are important, but being able to translate what you know about your personas into great stories that align with the buyer’s journey and makes your target audience want to engage with you is extremely important.”. Storytellers must be able to write with the intention of driving results from their target audience.

CMO 168

CMO Planning Storytelling Ad Building 168

ViewPoint

MARCH 20, 2014

The webinar was called, "The Future of Social Media." Which is relevant when you''re selling social media management software. Think about who uses social media management software? But, who wants to watch a webinar on the "Future of Social Media"? Just about anybody curious in the social media industry.

Marketing Management 120

Marketing Management Leads Lead Marketing Qualified Leads 120

ViewPoint

SEPTEMBER 26, 2011

Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. Facebook's audience also skews much more heavily toward women: 62% vs. 45% for LinkedIn. ” Firehouse.com asked its audience of emergency response professionals.

Facebook 120

Facebook B2B Marketing Planning B2B 120

ViewPoint

JULY 12, 2012

” Social Media: Less About Lead Gen and More About Creating Relationships. Click to start video at this point — Recent research reports high social media use by senior execs for staying in touch but low use for buying, and Ann comments, “I think people have really tried to shoehorn lead generation tactics into social media.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

ViewPoint

MAY 9, 2013

Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. Via ClickZ. Via ComputerWorld.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

MARCH 24, 2015

Naturally, I followed up to “meet” Mike via email and asked him if I could share his tips with my blog audience. Throughout the presentation, he debunks the argument of inbound marketing “experts” and social selling gurus who preach that outbound is out, and inbound is … well, in.

Peer-to-peer 120

Peer-to-peer Work Management Tips Inbound Marketing 120

ViewPoint

NOVEMBER 12, 2013

They have more than 1,600 original blog posts on their site — a new post seven days a week — and this content drives traffic from Google and from social media. It’s about knowing your audience and adapting to their needs. Most people don’t want to hear this, but Matt and his team work at it every day. Target the Bigger Companies.

Paid Search Agency 120

Paid Search Agency Marketing Leads Leads Lead 120