Paul Gillin

FEBRUARY 10, 2016

I hear these objections all the time when speaking to top executives about social media. The same applies to online interactions, and that’s why social networks can be so powerful for executives. One reason is because they know that the journalists, analysts and others who influence audiences they care about are following them.

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

MAY 13, 2016

This site launched nearly seven years ago as part of a bigger Adobe plan to evangelize digital marketing to a core audience. Cisco does a lot of things well with social media, from its expansive blog network to its innovative newsroom, The Network. The target audience is not Cisco’s traditional CIO customer but board room executives.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

JUNE 3, 2014

But what if the millions of casual recommendations that people make every day on social networks could be captured and organized? Casual conversations between friends are obviously less prone to manipulation than reviews that are intended for a large audience. But… There are several disadvantages to the WhoDoYou approach as well.

Peer-to-peer 50

Peer-to-peer Social Networks Facebook Analysis 50

Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. His advice to social media marketers: “Think big. Here are some notes I took away from the three speakers on my panel.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. One North Social customer that makes pretzels distributed 10,000 samples in less than 24 hours by sending them to people who liked its page.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. I responded that no slight was intended. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

JULY 9, 2015

Million Tweets Say About the Best Time to Tweet – Buffer Social. Jodi Harris runs down a set of practical tips that will make your presentations more visually appealing and useful to your audience. Sounds simple, but if it is, then why do so few people do it? million tweets sent by 10,000 profiles and shared the results.

Hubspot 50

Hubspot Blogger Ideal Customer Profiles Twitter 50

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

FEBRUARY 7, 2011

But there’s nothing underhanded about CareOne, a nine-year-old company with 700 employees and a philosophy that “There’s no reason to be ashamed of being in debt,” according to Social Media Director Nichole Kelly (right). A busy online community has been a remarkably effective engine of growth. She would do no such thing.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

FEBRUARY 24, 2011

One of my favorite stories from Social Marketing to the Business Customer is Indium Corp., Contributions to the company’s social media programs potentially reach a much larger audience than a presentation at a trade show. They should have the statistics to demonstrate that the blog reaches a larger audience than the trade show.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

AUGUST 1, 2013

In my previous post about How to Read and Summarize a 20-Page Research Report in 20 Minutes , I showed how to skim through a complex document and gather essential information to use in summarizing the material for a business audience. Next we’ll talk about writing headlines for different audiences. This is an attention-getter.

Business 50

Business Content Paid Search Agency Analytics 50

Paul Gillin

MARCH 7, 2012

To illustrate how out-of-step some educational institutions have become with even everyday technology, Dr. Pendse asked audience members to exchange cell phones with each other. Facebook is ubiquitous among college students, but many higher education administrators don’t use any social networks at all.

Education 50

Education Relevance Social Networks Conference 50

Paul Gillin

JULY 29, 2013

Their core audience will stick with them regardless. Customer Attack journalism mainstream media Social Media BuzzFeed Fox News Lauren Green Reza Aslan Zealot' The story is a microcosm of the new media industry. Outlets like Fox thrive by pushing an agenda. It doesn’t matter to them if their tactics occasionally look stupid.

Television marketing 50

Television marketing Public Relations Amazon Youtube 50

Paul Gillin

OCTOBER 11, 2012

LinkedIn is the only major social network that doesn’t permit brands to interact as members. Corporate speak doesn’t work in social channels because you communicate there as a person, not as an institution. Think of the Benefit to Your Audience. Success in social channels is all about helping other people.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Does it set the stage for a deeper discussion of social communities? They are both the oldest form of social media and also the newest.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

MAY 13, 2010

People usually call me for help setting up and optimizing their social marketing programs. If you’re not using all the media you can, you’re under-serving your audience. If you’re interested in social marketing, start with the social part. Clients are sometimes frustrated by this. Let your people go.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

DECEMBER 1, 2010

Whether it’s a coupon, shopping tip, reference source, comparison engine or something else, you’ll need to address the needs of this rapidly growing mobile audience. Social Is the Killer App. One memorable point he made is that “social” is a powerful feature of software. Social Is the Killer App. </strong>While

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

OCTOBER 31, 2011

Audience question: What’s the next grand challenge? The social understanding of an eight-year-old child. Who the hell knows? Spector : There will be more instantaneity, faster information. We can embrace that, like we did central heating, or reject it. I think we’re on a mostly positive track. The manual dexterity of a six-year-old.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

JANUARY 16, 2012

Fox’s brief speech isn’t very relevant to social business, but the audience receives him well. IBM’s Alistair Rennie kicks off the core session.There’s nothing new about social business, he says. “Ultimately, Social Business is a competitive differentiator.” ” The Demos Begin. .

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. That’s good if you can get it, but the reality is that most top executives are still wary about social marketing.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

MARCH 24, 2011

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

SEPTEMBER 15, 2011

The authors argue that the influence of media in general, and social media in particular, is greatly overrated. Their basic message is that influence and audience are two different things. Celebrities can have huge audiences but little power to affect decisions. Seth Godin said it well: Small Is the New Big.

Analysis 50

Analysis PR Correlation Advertising Agencies 50

Paul Gillin

AUGUST 9, 2012

Twitter is the enigma of social networks. Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. As a result, awareness can spread more quickly on Twitter than in any other social medium. Now, thanks to the Internet, we know this is not true.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JANUARY 17, 2012

A new social media team listens and responds to blogs, Facebook posts and tweets, the process “learning to be a better bank,” said Wendy Arnott (right, @Wendy_Arnott ), VP for Social Media and Digital Communications. Bottom line: “As you think about making your business more memorable, also think about how you make it more social.”.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion. AcmeForum ).

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

FEBRUARY 16, 2012

I attended a nearby Social Media Breakfast on the subject of content marketing, featuring several respected speakers. SMB26” or “@cc_chapman ‘You are never your audience’s priority.’ cc_chapman “You are never your audience’s priority.” Can you append a comment that adds value to a tweeted quote?

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

FEBRUARY 15, 2014

Three years ago I routinely advised clients to spread their content around liberally through multiple channels as a way to reach the largest possible audience. As social networks have grown, so has the amount of noise they generate. Beyond Social Media. Today I would recommend none of those things.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50

Paul Gillin

JANUARY 12, 2011

For example, how about taking audience questions during the webinar rather than at the end? Follow up with an e-mail to the audience within 24 hours inviting follow-up questions. Content Rules doesn’t pretend to be a visionary treatise on the future of social media. Or promoting the event with a short podcast?

Rules 50

Rules Social Marketing Content Blogger 50

Paul Gillin

OCTOBER 31, 2011

Audience question: I’m concerned with how we communicate these changes who aren’t economists so we can avoid reactions like what happened with stem cell research? You need to be comfortable working with information and you need social skills. Audience question : It seems that our society fails people who need to change careers.

Enterprise Management 50

Enterprise Management Training Work Management Education 50