LeadSloth

OCTOBER 20, 2009

This is blasted out to a mass audience. You start defining the personas that you target, and you find out how to reach them through Social Media. For example, in the old situation you were also thinking about your audience, you just didn’t have all the tools to narrow down the audience. The NEW Situation.

PR 100

PR Advertising Agencies Paid Search Agency Content Marketing 100

LeadSloth

JULY 16, 2009

Earlier this year Jame-Ane Ervin wrote a great post about the results of promoting her webinar via Social Media. Now that’s effective use of social media. A couple of weeks ago I met one of the founders of the site Social Media B2B : Jeff Cohen ( @dgtlpapercuts ). She got a 400% increase in leads!

Lead Generation 100

Lead Generation Social Media Sales Qualified Leads Generation 100

LeadSloth

JULY 12, 2010

HubSpot can serve both audiences, but in a different way. But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. Mid-size Businesses.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

JUNE 23, 2009

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Social Media monitoring : see who writes about your company or your areas of expertise.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100