Remove audience social

Lattice

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Account-based Marketing: It’s Time to Flip

Lattice

The topic is taking over events, webinars, blogs, social media. Target broad audiences and work to increase awareness and demand amongst that large pool of contacts. Think air cover campaigns on social and search and direct mail campaigns to stand out from the crowd. What will you do with your pipeline numbers?

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I Like Big Stacks and I Cannot Lie

Lattice

Don’t get me wrong, a well-crafted email makes me get teary-eyed with joy, but there are so many other tools and channels out there now to reach your target audience! Push for Personalization – Speaking of personalized websites, one-to-one marketing is (finally) becoming a reality.

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The Makings of an Award-Winning Video Marketing Tech Stack

Lattice

For the top of the funnel, we produce videos that capture the attention of our audience to entertain and educate. We then amplify our videos’ reach through social via GaggleAMP and HootSuite and through email via Marketo. When planning new video campaigns, we map everything back to the funnel.

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A Lattizen Year in Review – Top Content

Lattice

It refers to the data that is collected when your customers and prospects are consuming related content on trade publications, sharing on social media, posting on forums or blogs and beyond. Promote gated content on the channels where your audience engages. In short, intent data represents a signal of interest and intent to purchase.