Kaon

SEPTEMBER 17, 2015

The primary responsibility of PR is to create awareness of the brand and establish trust, establish the beginnings of the relationship with the audience. Awareness equals audience. Awareness creates audiences, because if someone is unaware of you, they can’t do any kind of business with you. Engagement.

Hubspot 100

Hubspot Conference PR Public Relations 100

Kaon

SEPTEMBER 15, 2015

Intersection of Content and Social Media, presented by Sonia Simone from Copyblogger. This session focused on how your social media posting should be about content promotion and how vital it is to always optimize your content for social sharing. Use your social platforms as listening platforms. .”-Sonia

Conference 100

Conference Hubspot Social Media Mobile Marketing 100

Kaon

MAY 8, 2017

Our very own VP of Marketing, Dana Drissel , led a roundtable that discussed “interactive storytelling” where she highlighted how the art of storytelling helps audiences better communicate their marketing messages. Award categories included social media, product launch, mobile app/interactive, website, and many others.

Interactive Marketing 100

Interactive Marketing Peer-to-peer Trade Show Storytelling 100

Kaon

NOVEMBER 8, 2016

In the digital world, users navigate across all channels (from emails to websites, from social media to apps, etc.) In the analog world, many individual events, campaigns, deliverables, and assets could easily be developed and deployed independently.

Promotion 113

Promotion Budget Programs Paid Search Agency Advertising Agencies 113

Kaon

JANUARY 9, 2017

In the mobile world, users navigate across all channels fluidly (from emails to websites, from social media to different apps, etc.). In the analog world, many individual events, campaigns, deliverables, and assets can be developed and deployed independently.

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Kaon

DECEMBER 9, 2015

As the novelty of the new century diminishes, so, too, has the glow of a single marketing channel (social media) as the locus of all things “new” in marketing. Engaging the right audience in a timely, relevant, and impactful value experience will be the key focus of marketing in 2016. Gavin Finn, Ph.D.,

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Management Deliverability 100