audience social 
DiscoverOrg
AUGUST 10, 2016
Today, buzzwords like “social selling” drown out the importance of actually calling prospects. In fact, as a direct result of social selling entering the scene, it isn’t uncommon to hear statements like “ cold-calling is dead. “Every battle is won before it’s ever fought.” – Sun Tzu.
DiscoverOrg
MARCH 25, 2019
We tracked engagement across digital channels (social and email), cold calling, and direct mail (postcards with a URL to a landing page). To target attendees to invite to these events, we segmented our target audience into three tiers: 1.) The results astonished us! The direct mail channel outperformed other channels by 42%!
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DiscoverOrg
FEBRUARY 13, 2017
Similarly, if you send a four sentence introduction to someone after swiping right, you’re likely going to come off as someone who likes to talk about themselves or someone who lacks social awareness. Know Your Audience. Neither of those are qualities known to lead to romance. No One Likes a Pushy McPusherson.
DiscoverOrg
NOVEMBER 4, 2016
Tailor your introductory message – whether it’s via phone, email, or social networking – to your niche audience (but keep it simple and concise; no one wants to read 4 long paragraphs of text from someone they don’t know). Take a serious look at your target audience and cast your net a little wider – just don’t go crazy.
DiscoverOrg
NOVEMBER 29, 2016
Love/Belonging and Self-Esteem: Messaging & Audience Segmentation. With those facets in place we can take our pitch to the next level by refining and segmenting it to connect with the right audience at the right time (Love/Belonging) while presenting the brand/product/ourselves in the best light possible (Esteem).
DiscoverOrg
MAY 7, 2019
Content has misaligned messaging , distributed to the incorrect audience (or no audience at all). That’s bad news for marketing decision-makers who increasingly track marketing-contributed ROI as a primary KPI. A proven method of ruining bounce-rate KPIs is getting blacklisted, and earning notoriety as a sender of irrelevant SPAM.
DiscoverOrg
AUGUST 24, 2017
Sales and marketing departments live and die by their ability to grasp these concepts, and a company’s success hinges an identifying the target market within each audience. In either sense, whether it’s through big budget research or social media presence, consumers are generally easier to track in B2C.
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