Crimson Marketing

JUNE 12, 2013

As B2B companies reach new levels of maturity in their social media marketing, the savvy ones recognize the golden opportunity available to them by studying what their key competitors are doing through social competitive intelligence. Create Social Media KPIs. Then, study their resulting engagement with the public.

Social Media 100

Social Media B2B Marketing Studies Social Marketing 100

Crimson Marketing

MAY 23, 2013

In case you weren’t able to attend Social Media Marketing World this year, I’ve just found this fantastic breakdown of key takeaways from the event: #1: Prepare for Social Displacement. Online disruption will most certainly happen due to social media. 4: Optimize Your Social Channels and Get More Leads.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Crimson Marketing

JUNE 3, 2013

Are you optimizing your social platforms, blogs, email campaigns, etc to get your message across to your audience? Make sure you understand your audience on each respective channel and create a separate marketing plan per audience where you can diversify your content. . .” 2. Optimize content for multiple channels.

Loyalty 100

Loyalty Ad Building Thought Leadership Content 100

Crimson Marketing

OCTOBER 14, 2014

That’s nearly half of the day scrolling through viral photos on social media, laughing at shared videos between friends, reading critical reviews of a restaurant and scanning through that blog on pop culture. Wiser companies are using visual media as a form of content that is easily digestible for newer audiences.

Viral Marketing 100

Viral Marketing Content Work Management Marketing Management 100

Crimson Marketing

FEBRUARY 5, 2015

Visual elements of infographics attract target audiences. Infographics provide good social currency. Infographics aren’t just visually pleasing, easy to digest content for your buyers, but they’re also a useful and effective tool when it comes to converting prospects into customers. Infographics boost brand awareness.

SEO 100

SEO Viral Marketing Marketing Prospects B2B Marketing 100

Crimson Marketing

OCTOBER 1, 2013

Turn social sharing into calls to action. Social media is “about creating long-term relationships with them (the buyer) through compelling content and engaging campaigns.” ” Make your buyer’s social experience more personable by engaging with them, responding to comments, and sharing something of yours. .”

Campaigns 100

Campaigns Barriers Mobile Marketing Ideal Customer Profiles 100

Crimson Marketing

SEPTEMBER 30, 2013

Turn social sharing into calls to action. Social media is “about creating long-term relationships with them (the buyer) through compelling content and engaging campaigns.” ” Make your buyer’s social experience more personable by engaging with them, responding to comments, and sharing something of yours. .”

Campaigns 100

Campaigns Barriers Mobile Marketing Ideal Customer Profiles 100

Crimson Marketing

NOVEMBER 10, 2015

Today’s buyers are able to respond to marketing with two choices they never had in the past: They can ignore, skip or block ads through ad-blocking software or tools like Tivo, and they can also talk back to brands through social media. Together, this is radically altering the go to market strategy required of brands.

Lead Scoring 100

Lead Scoring Lead Ranking Banner Ads Marketing Strategy 100

Crimson Marketing

DECEMBER 18, 2013

Social media: Social marketing marketing budgets will double over the next 5 years. Email: Email with social sharing buttons increase click-through rates by 158%. What to consider for your digital audience. Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

SEPTEMBER 24, 2013

Who are the exact team members you need to reach your audience, buyers, and/or prospects? Define Your Audience. Social media. “Remember that inbound marketing is about pulling the customer to you, whereas outbound is pushing information out to your audience.” Define Your Approach. Landing pages.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

SEPTEMBER 25, 2013

Who are the exact team members you need to reach your audience, buyers, and/or prospects? Define Your Audience. Social media. “Remember that inbound marketing is about pulling the customer to you, whereas outbound is pushing information out to your audience.” Define Your Approach. Landing pages.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

AUGUST 4, 2015

Engagement – Engage potential customers on social media, a blog, or your company website. Step 2 – Target Your B2B Audience. To keep your sales funnel full, you have to target the right B2B audience. To keep your sales funnel full, you have to target the right B2B audience. Reaching a broader audience.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

SEPTEMBER 17, 2013

Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. No other social platform allows you to find leads, share content and drive traffic as effectively as LinkedIn. Social Media B2B ). Give them a reason to follow you on LinkedIn as well.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

JANUARY 16, 2014

For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.” ” If you want to see real ROI from your video content efforts, your content must be relevant to your audience. And this is why video is so important – it’s easy to share.

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Crimson Marketing

OCTOBER 9, 2013

Social media posts. “Creating content that can be read ‘on the go’ will become increasingly important, which means mobile-friendly formatting, shorter and more actionable blog posts, and considering which devices your audience will be using to access your content.” Social promotion has been on the rise since 2012.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

Social media posts. “Creating content that can be read ‘on the go’ will become increasingly important, which means mobile-friendly formatting, shorter and more actionable blog posts, and considering which devices your audience will be using to access your content.” Social promotion has been on the rise since 2012.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Crimson Marketing

JANUARY 9, 2014

Text from infographic: Brand spend on blogs and influencers: Brand Spend: 10% digital spend is toward social. 38% brands not listening to what content works for my audience. Half goes to Facebook, the rest to Twitter and Youtube, with the remaining goes to blogs and influencers. 50% number of irrelevant pitches. 38% negotiating rates.

Blogger 100

Blogger Internet Marketing Opinions Youtube 100

Crimson Marketing

MAY 18, 2015

Thought leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.”. By strategically placing your content throughout the web — on popular content marketing blogs, YouTube, podcasts , social media, online magazines, etc.

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

NOVEMBER 18, 2013

Your target audience is everywhere, so you too need to be everywhere they are. Your content should be available on your website, your social media channels, in direct marketing pieces, marketing campaigns, and more. . “Remember that each sale will be the result of many much smaller conversions throughout the buying process.”

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

SEPTEMBER 25, 2013

Social media icons are experts on something and focus on it. If what you say on social media is useful, it will draw attention. . Engage with your audience. Online audiences have little patience & grow bored easily. Study each social media outlet you use. Digital Information World/Social Media Today ).

Social Media 100

Social Media Tips Ad Building Media 100

Crimson Marketing

NOVEMBER 14, 2013

No other form of web content offers the same level of audience engagement and emotional connection. Online audiences choose to watch 13.2 Stay in touch via social media. Viewers are most likely to discover and share videos through social networks. Text from infographic: On the internet today, video reigns supreme.

Video Marketing 100

Video Marketing Planning Mobile Advertising Internet Marketing 100

Crimson Marketing

SEPTEMBER 26, 2013

Social media icons are experts on something and focus on it. If what you say on social media is useful, it will draw attention. . Engage with your audience. Online audiences have little patience & grow bored easily. Study each social media outlet you use. Digital Information World/Social Media Today ).

Social Media 100

Social Media Media Ad Building Tips 100

Crimson Marketing

DECEMBER 9, 2013

You have the basics down, so 2014 will be the year of social media refinement for many B2B marketers and companies. Here are the top B2B social media trend predictions for the coming year: Social Media Accountability. Now that you’re active across multiple social media networks, it’s time to get serious about your metrics.

Social Media 100

Social Media Trends Media B2B 100

Crimson Marketing

AUGUST 16, 2013

Make all of your content and strategies connected on every medium (from social to mobile to web) with a uniform look. Engage your audience. Creating a contest for your next design drives interest and social shares. Social Media Examiner ). Try Facebook Graph Search. How will people interact? Gain Google Authorship.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 100

Crimson Marketing

JUNE 6, 2013

4: social media. #5: Include more images, infographics and videos on your websites, landing pages, blogs, and social media platforms. If so, this is a great way to become more user friendly and further engage your audience. Which social platforms do they use most? You either change along with it or you get left behind.

Trends 100

Trends Mobile Advertising Landing Pages Social Media 100

Crimson Marketing

JULY 9, 2015

At the same time, buying patterns were changing as social media multiplied the ways customers and prospects interacted with suppliers. Marketing was no longer about picking the most efficient, cost-effective medium to reach a target audience. Marketing is not just creating awareness and positive impressions.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Crimson Marketing

OCTOBER 9, 2014

Going Social with Photos. There are many tools to help your content gain a global audience , but keep in mind the powerful effect of simple, human emotions. It doesn’t have to be a studio quality piece, like the ones presented by P&G, as long it it comes across sincere and genuine.

Viral Marketing 100

Viral Marketing Youtube Twitter Loyalty 100

Crimson Marketing

MAY 7, 2013

Social sharing icons should always be included in anything and everything you’re doing. This must be a part of your marketing solutions plan because it’s one of the easiest most organic ways for your audience, prospects and customers to stay engaged with you.

Viral Marketing 100

Viral Marketing Social Media Planning Social Marketing 100