Buzz Marketing for Technology

MAY 16, 2012

Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended outcome. Not so with Social Media. With Social, there is no passive tense. Well “hope” isn’t a strategy.

Social Marketing 100

Social Marketing Marketing & Strategy Social Media Opinions 100

Buzz Marketing for Technology

MARCH 14, 2012

The audience that follows NASCAR racing is a very loyal bunch of followers that average over 30 Million, which is on par with many sporting events such as the Stanley Cup, the World Series, and the NBA Championship. As expected what we found in the social data was quite interesting.

Network Marketing 100

Network Marketing Advertisements Advertising Distribution 100

Buzz Marketing for Technology

JULY 13, 2011

So we deployed our social data analysts to look at the Lady Gaga audience and our client’s audience to see if indeed there was a good fit for this brand. As a result we thought this data was so worthwhile that we had to share it with a broader audience in our new Social Intelligence Report on Lady Gaga.

Brand Identity 100

Brand Identity Branding Network Marketing Social Media 100

Buzz Marketing for Technology

JULY 27, 2011

The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. So in our latest Social Intelligence report , Networked Insights set out to analyze the social media conversation surrounding the Season 4 premiere of HBO’s hit series True Blood.

Social Media 100

Social Media Media Television marketing Broadcasting 100

Buzz Marketing for Technology

OCTOBER 5, 2011

However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand. So to illustrate this, I decided to run a research experiment to show at IAB MIXX.

Paid Search Agency 100

Paid Search Agency Network Marketing Social Networks Advertisements 100

Buzz Marketing for Technology

MARCH 16, 2011

We used to learn about who our audience was by putting cookies on our website and waiting for traffic to come so we could learn more about our visitors. So we potentially have a large sports audience as a segment of our brand, right? Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to.

Social Media 100

Social Media Optimization Media Stats 100

Buzz Marketing for Technology

NOVEMBER 7, 2011

We here at Networked Insights measured the social lift around several of the brands involved to determine if they received a return in earned media value from their integrated sponsorship. Social Lift can be considered online word-of-mouth. Why branded conversations in social media are important.

Word of Mouth 100

Word of Mouth Social Media Network Marketing Marketing Report 100

Buzz Marketing for Technology

MAY 23, 2012

Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. Social data offers a way out of the conundrum. Most people who write on social.

Business 100

Business Opinions Act-On Focus Group 100

Buzz Marketing for Technology

OCTOBER 26, 2011

There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” A 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually. Yet, there is an answer.

Social Media 100

Social Media Media Urgency Marketing ROI 100

Buzz Marketing for Technology

OCTOBER 12, 2011

Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. There were also a growing number of cable channels that allowed smaller brands to afford broadcast advertising that could be delivered to more precise audience segments. Have your marketing efforts evolved with them?

Social Media 100

Social Media Social Marketing Advertising Agencies Media 100

Buzz Marketing for Technology

JULY 6, 2011

So I like to classify this ROI in Social Media as an approach that leverages the data of social media. Now that’s a real ROI in Social Media!

Social Media 100

Social Media ROI Media Impressions 100

Buzz Marketing for Technology

MARCH 23, 2011

Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys. Social Media – the Next Frontier!

Media 100

Media BtoB Paid Search Agency Social Media 100

Buzz Marketing for Technology

JULY 27, 2009

Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method. But I would argue having worked on several social media strategies now that this approach no longer holds. The goal of your Social Media strategy is not to find the P for People it’s to find the C for Conversations!

Segmentation 100

Segmentation Conversion Forrester Social Media 100

Buzz Marketing for Technology

AUGUST 3, 2011

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. Brand managers pride themselves on understanding the audience that surrounds their brands.

Brand Identity 100

Brand Identity Branding Social Media Analysis 100

Buzz Marketing for Technology

MAY 18, 2011

I got a chance a few years back to be the Global Director of Integrated Marketing for BearingPoint where I had all 3 forms of media under me – Paid advertising and sponsorships (like our sponsorship of Phil Mickelson and the PGA), plus Earned media (both traditional and social) and our Owned media (meaning our interactive and email lists).

Media 100

Media Focus Group Media Plans Pricing 100

Buzz Marketing for Technology

MAY 30, 2012

Here are some reasons: Technology complexity: With the myriad of new technologies and channels being introduced seemingly daily, the marketer has to double as a marketing technologist; further, the ground is always shifting underneath him or her given the birth and demise of new platforms to reach new audiences. No longer is this the case.

Advertising Agencies 100

Advertising Agencies CMO Enterprise Management Paid Search Agency 100

Buzz Marketing for Technology

JUNE 1, 2011

It’s easy to see how social media data can be used to optimize major media spending like TV ad for B2C by aligning the shows you buy with the best fit for the audience you are trying to reach. Easily done now with the mounds of social data out there. Again easily done now with the reams of social data out there.

Budget Programs 100

Budget Programs Marketing Budget Social Media Spending 100

Buzz Marketing for Technology

JUNE 8, 2011

What if there was a way to build the ideal customer persona by using social data? Plus I can plug all that digital data into an engine like we have here at Networked Insights to find out what topics are trending with those audiences, what words do they use when talking about companies in our space, what new places are they going online.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency RSS 100

Buzz Marketing for Technology

FEBRUARY 27, 2013

By doing so and educating their audience about how to use them and what to expect, they have been successful in transforming these conversations into engagement tools for existing consumers while driving awareness of that usually positive relationship to those consumers’ networks. I’m excited to see what the next six years will bring.

Twitter 100

Twitter Facebook Distribution Conversion Rate 100

Buzz Marketing for Technology

MARCH 9, 2011

It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand. If you think about it there is at least 2 solid years of user generated content out in the social sphere.

Social Media 100

Social Media Media Marketing Management BtoB 100

Buzz Marketing for Technology

JUNE 5, 2013

Use A/B and Multivariate testing on as many site elements as possible—namely, content, design, shopping cart process—to see what gets your mobile audience excited. Try adding a YouTube channel to your social media arsenal. better than hybrid desktop/mobile ones. Increase the reach of your TV advertisements by posting them online.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

JANUARY 19, 2010

Connection – connecting with the audience you wish to attract. In the next post I will show you the new 4 S’s for Social Media Marketing … Tweet This! Related posts: 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. Share this on Facebook. Share this on Reddit.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Buzz Marketing for Technology

OCTOBER 14, 2008

social software. cartoon heart on learning to listen: how pr can join the social media conversation. Characteristically they have a: * small but extremely passionate and engaged audience. audience unlikely to grow. This sort of blog is characterised by: * potentially larger audience than closed blog model.

Conversion 100

Conversion Lead Ranking Enterprise Management Blogger 100

Buzz Marketing for Technology

JUNE 23, 2009

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. So let’s go through some of your options when it comes to the tactics of social networking marketing. There are 2 basic types of ads: Display ads and Social ads.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!)

Social Networks 100

Social Networks Web 2.0 Brand Identity Branding 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Social Media changes that and elevates Trust to the individual level. The word community is often overused now that Social Media has come along. But think of it here as an audience that you have built by creating and publishing attractive content that engages them with your thought leaders. Send this page to Print Friendly.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

Which is a space that everyone can improve upon because it engages a new audience with the way you think. But also you can think of this as where you can use your content in other social spaces. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got.

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors. We know, after all, that Facebook users are a highly active and engaged audience. Preconceived Notions.

Facebook 100

Facebook Ideal Customer Profiles Brand Identity Branding 100

Buzz Marketing for Technology

AUGUST 12, 2009

Every week my virtual social media team and I are listening to 1000 – 2500 mentions of Avaya plus a bunch of “Conversations” we are tracking (see Forget Audience Segmentation – Segment by Conversation! ) Tags: Sales social media Customer. In fact, I talk to customers EVERYDAY, even several times a day. With Twitter!!

Advertising Agencies 100

Advertising Agencies Social Media Paid Search Agency Segmentation 100

Buzz Marketing for Technology

MAY 28, 2014

To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Buzz Marketing for Technology

DECEMBER 21, 2012

Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. Any personalization you might be achieving on the PC, must be reflected on the mobile site (and on social, email, tablets and so on…).

Mobile Marketing 100

Mobile Marketing Amazon Advertising Mediums Advertising Channels 100

Buzz Marketing for Technology

MARCH 4, 2009

And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound Marketing using SEO, Blogging and Social Media. This way it gets in front of as many of these audiences as possible since you never know how someone will consume your media today. So the game is changing right before our eyes!

Digg 100

Digg Blogger Inbound Marketing Stats 100

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Keep to a consistent schedule with fresh content and ever-improving offers, and be sure to test what works with your audience. 4. Inconsistent or lazy branding.

Conversion Rate 100

Conversion Rate Facebook Conversion Ideal Customer Profiles 100

Buzz Marketing for Technology

JUNE 27, 2008

There are 5 elements key to an effective transfer or exchange of knowledge, the report suggests: Audience, Message, Method, Messenger, and Evaluation: Audience. In defining your target audience, too, keep the intended outcome in mind: Which people are actually in a position to act on your information? both electronic and print.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Buzz Marketing for Technology

OCTOBER 16, 2008

Blogs tend to have a more formal written structure (and those who use it educationally often require a formal tone to the writing) and is much less socially bound (such as a social network like Facebook). On the other hand, it allows for person reflection and opinions which social bookmarking limits. Posted by V Yonkers.

Web 2.0 100

Web 2.0 Ning Social Networks Blogger 100

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. By choosing 5 publicly available attributes: US, Male, Married, Avaya and Grateful Dead (ok maybe I saw a few Grateful Dead shows) he was able to send an ad to an audience of “approximately less than 20”.

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

OCTOBER 5, 2013

For example, let’s say you need to make choices on where you’re going to invest your marketing dollars across various social media challenges. Related posts: 3 Ways Social Media can Boost Sales Success A new RAIN Group report proves otherwise and shows that. This is a classic portfolio management question.

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100