Biznology

JUNE 22, 2017

For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Since LinkedIn is hell-bent on becoming the premier social network for professionals and the LinkedIn database has become enormous, they realized the need to better categorize, organize and filter content. Not anymore.

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Biznology

JULY 17, 2017

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? I estimate about half of the people who contact us for help with a social media program don’t have set objectives in mind–often because they don’t really know what social media can do for them.

Social Media 167

Social Media B2B Thought Leadership Media Customer Satisfaction 167

Biznology

MAY 26, 2017

Social media is more important now to businesses, and it’s an evolving part of online behavior. Social media allows businesses to share live videos and news publications, respond to customer service inquiries, and inform their audience about new products and services. This is where social listening comes into play.

Tips 123

Tips Marketing Management Internet Marketing Social Media 123

Biznology

FEBRUARY 14, 2022

The ability to gather zero-party data indicates that you’ve gained trust with your audience and have begun to build a relationship. It also clearly implies that your message resonates with your target audience and you are focused on issues they care about. These are positive developments for any marketing effort.

Forrester 104

Forrester Differentiation Opinions Social Media 104

Biznology

AUGUST 13, 2020

Then, you might realize your product or service might be attractive to different audiences for different reasons, so you might write content to target that audience differently. If your sales and marketing teams are going after a specific audience, you need to supply them with content that speaks to that audience.

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Biznology

JUNE 8, 2017

Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. Content shock is what happens in your audience when they are so overwhelmed by the volume of your content that it actually does more harm than good.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Biznology

JUNE 23, 2017

Here are 7 key criteria to decide: AUDIENCE: Searchers or friends and fans? Facebook’s audience is looking to find out what others, mostly people they know, are doing and saying. MEASUREMENTS: Media or social? Facebook uses metrics based on social interactions like: reach , engagement , page views, and likes.

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

Biznology

OCTOBER 5, 2017

Here’s the deal: your inability to crack the social media code and get more likes, retweets, and shares may not be you. Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” Let’s break this down.

Social Media 150

Social Media Activities Organization Media 150

Biznology

APRIL 24, 2017

Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

JANUARY 17, 2018

As the audiences started talking about it, it became clear that the RT audience score would not be that generous, creating the site’s widest audience-critic gulf in the history of “ Star Wars ” films.

Amazon 154

Amazon Buzz Opinions Facebook 154

Biznology

OCTOBER 14, 2020

Over 74% of people say that posts from other people are more persuasive than posts from brand accounts, according to Social Media Today. That’s why you can enjoy the following benefits simply by leveraging your employees: Extend your social media reach to gain more brand recognition. However, you’re not sure if it’s worth your time.

Peer-to-peer 195

Peer-to-peer Advertising Agencies Social Media Thought Leadership 195

Biznology

JUNE 23, 2021

Better audience analytics. Videos that make virtual events more effective can easily be re-used in sales presentations, on your website product pages, in social media, even in text documents like white papers. Greater flexibility to attend multiple sessions. Much lower production costs. Little or no T&E expense. Where to start.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Biznology

DECEMBER 18, 2019

In this episode of AMP Up Your Digital Marketing , Andrew Hutchinson, who is the Head of Content and Social Media at Social Media Today, explains how employee advocacy is used and the numbers behind it. Some organizations may see different benefits or challenges regarding employee advocacy than others do.

Advertising Agencies 180

Advertising Agencies Planning Paid Search Agency Social Media 180

Biznology

NOVEMBER 2, 2017

The Tailwind social automation toolkit offers large businesses and bloggers alike a powerful social media marketing platform specializing in Pinterest and Instagram. Marketing automation outside of social media can be an absolute nightmare when you’re using an unnecessarily complex platform. Unless, of course, you have Sniply.

Marketing Automation Services 139

Marketing Automation Services Marketing Automation Automation Tools 139

Biznology

FEBRUARY 17, 2017

Not active on social media? While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy. Note each social channel where you have a profile.

Social Media 144

Social Media Business Media Profiling 144

Biznology

JANUARY 4, 2019

It becomes the backbone for almost all other initiatives in marketing, including search optimization, public relations and press releases, email, social media, and paid listings. It helps with sales and search placement, and is the basis for social and lays the foundation for how you communicate with your customers or clients.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

NOVEMBER 16, 2020

Listen to Customers on Social Networks. To connect with your brand and voice their experiences, many customers rely on social networks. In the noisy social media ecosystem, it may be difficult for you to monitor customer conversation. For you, that is an impressive source of customer feedback. How to Collect Customer Data?

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Biznology

MARCH 9, 2020

While the employee communications function has an incredible opportunity to make a difference during this crisis, it is one area of communications that needs to be tied into the other critical communications functions – marketing, special events, corporate social responsibility, etc. Staying focused on the business is paramount.

Work Management 190

Work Management Consulting Lead Ranking Marketing Management 190

Biznology

MARCH 27, 2019

On the Social Media Marketing Podcast, Mike Seltzner recently interviewed Mark Schaefer about his new book. In the interview, Mark talks about the original social media “community manager” role. I started working in social media back in 2009. I am one of the original social media marketing tribe!

Work Management 144

Work Management Marketing Management Social Media Paid Social Agency 144

Biznology

MAY 18, 2017

If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the most popular networks? Did I just describe your social media program? You’ve made it to the 2 nd phase of social media participation. Would I run across you occasionally in a group?

Social Media 143

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 143

Biznology

SEPTEMBER 3, 2020

“Social video generates 12 times the shares than text and images combined” has been a favorite stat of video makers since it was mentioned by Forbes in 2017. But what is “social video” anymore, now that socializing with video is an everyday thing for people in business? What’s not sociable? Commercial interruptions.

Video Marketing 138

Video Marketing Top of Funnel Stats Marketing Funnels 138

Biznology

SEPTEMBER 11, 2019

It takes various marketing strategies and persistence to reach your audience and boost sales. billion global digital buyers in 2019 and in order to effectively market, you need to strive to reach your audience repeatedly time and again. Get your name out on social. It’s estimated there will be 1.92 Launch podcast ads.

Business 123

Business eCommerce Buzz Marketing & Strategy 123

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Biznology

JANUARY 13, 2020

Unless you’re selling to an audience that is particularly focused on visual design, you might think that visual design is a less important part of your site’s success. On the content front, review the content on your site and work to amplify content and topics that work and remove material in which your audience has shown no interest.

Marketing Websites 156

Marketing Websites Budget Programs Planning Tools 156

Biznology

NOVEMBER 4, 2016

It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Connect via a social cause. Word questions with care.

Social Media 80

Social Media Media Facebook Loyalty 80

Biznology

DECEMBER 29, 2017

Particularly in prospecting, new resources like purchase signals (“intent data”) and lookalike modeling will continue to expand marketers’ access to new audiences and provide scale to their ABM programs. Moreover, it turns out that the first place they look for solutions is not Google search and your website, but on social media.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

FEBRUARY 20, 2019

According to Amy Segelin, partner at Chaloner, a national communications, PR and marketing recruitment firm in Manhattan, “The social and digital revolution has changed the specialist function drastically. Additionally, budgets have been reduced, while seeking greater efficiency in reaching the media, shareholders and other key audiences.

Public Relations 146

Public Relations PR Work Management Budget Programs 146

Biznology

OCTOBER 15, 2018

Those changes include the arrival of Netflix as well as mobile phones with web access and the all-important social media. They led to a fragmentation of the marketers’ audience, which is why brands had to do something different. Hence, this has become a new method that brands can use to reach and engage with their target audience.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Biznology

JANUARY 25, 2017

Regular readers know my work focuses on building more relevant content for the target audience. How do I know what my audience needs? How do I scale this across multiple marketing teams vying for the limited time and attention of the same audience? One of the common objections to this goal is that it is very difficult.

Campaigns 80

Campaigns Terms and Conditions Lead Scoring Lead Ranking 80

Biznology

DECEMBER 19, 2018

Managing a social media presence is not the same for marketers as for teenage digital natives. Selfies are pretty much out, for one thing, but so is the self-absorption that seems to dominate a lot of personal social media activity. Here are some ideas for getting the most from your social media marketing efforts: Be Human.

Social Media 99

Social Media Social Marketing Media Work Management 99

Biznology

DECEMBER 22, 2016

The other thing to think about when planning your mobile marketing strategy is that you must consider your mobile target audience as if they were moving targets. Visuals are so important to all of your marketing efforts, not just social media. In 2016, Facebook Live introduced a whole new novice audience to live-streaming video.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Biznology

SEPTEMBER 25, 2019

How is your social media marketing working for your business? According to the social media statics, Facebook and Instagram are becoming the top channels for the users who are looking forward to research or buy a product online. This doesn’t reflect that social media are an inevitable end product. Let us get started with.

Conversion Rate 123

Conversion Rate Social Media Optimization Conversion 123

Biznology

DECEMBER 9, 2016

Correspondence as well as website and social media content should all match the personality and “voice” of your company. They are the audience and the characters. Use visual content, and make the story speak to your audience. Jump into social media. Social media makes us more accessible to our audience.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

NOVEMBER 22, 2019

Social media platforms are gigantic. More than half of the population has an account on some of the popular social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Today, we are going to help you learn how to protect your internet privacy on social media apps and understand why it is crucial.

Privacy 156

Privacy Social Media Media Lock-In 156

Biznology

NOVEMBER 17, 2017

In my last article , I talked about how personalization, mobile-friendliness, social connectivity, and asking for action can make your email marketing a more effective part of your marketing toolkit. Here are four more ways to improve your results even further. Like this post? Sign up for our emails here.

Email Marketing 148

Email Marketing Peer-to-peer Effectiveness Trigger Marketing 148

Biznology

AUGUST 2, 2017

Especially for social media sharing, they would need a catchy title in the first frame (and poster frame). And because your video is short and narrowly focused, you can deploy it to different target audiences in different campaigns and channels. The explainer video here summarizes them in two minutes. Why differentiator videos work.

Differentiation 141

Differentiation Video Marketing Comparison Gartner 141

Biznology

MARCH 22, 2019

One of the most common challenges for launching or ramping up a social media employee advocacy program is finding enough suitable content. On the flip side, it can be a disheartening and momentum-sapping experience when an executive buys in to a social media activation, but their activity receives little or no traction.

Activities 139

Activities Thought Leadership Social Media Landing Pages 139