B2B Memes

NOVEMBER 20, 2011

and social media, along with the impact of Google search, would have rendered our efforts irrelevant. You need to encourage and promote their Twitter accounts and other social media outlets, even at the risk of allowing their personal brand to outshine your own media brand. Related posts: Social Media and the Clash of Brands.

Personalization 100

Personalization Media Web 2.0 Aggregators 100

B2B Memes

MAY 15, 2012

I’ll be talking about how the transformation from industrial media to social media is is changing career paths for editor, reporters, and other content creators, and outlining nine keys to a successful new-media career.

Media 100

Media Social Media Personalization Content 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. So does the journalist, the consumer, the social community and the marketer. FORBES certainly has a voice.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. So does the journalist, the consumer, the social community and the marketer. FORBES certainly has a voice.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

JANUARY 24, 2011

After citing other examples of how social media allows individual voices to flourish outside of traditional mass-media outlets, Kirkpatrick writes that. In a way that was inconceivable 20 years ago, social media technologies have empowered individual voices to compete for attention at the same level as the old mass-media channels.

Bundling 100

Bundling Social Media Distribution Advertising Channels 100

B2B Memes

APRIL 2, 2010

Although there may be a few exceptions, Stephen Saunders got it right this week when he wrote on Folio: ’s web site that most B2B publishers are miserable failures at social networking. Publishers have a product focus, and to them, a social network is just another product. But he omits the bigger point. No, not alcohol.)

Conversion 100

Conversion B2B Social Networks Communities 100

B2B Memes

OCTOBER 12, 2010

Would we say that blogging and other forms of social media have not in fact altered the practice of journalism? Or that journalism as we knew it a decade ago can simply be ported into social media without undergoing some degree of transformation? Of course, no matter what you as the blogger think, your audience has the final call.

Dwell 100

Dwell Blogger Transparency Social Media 100

B2B Memes

SEPTEMBER 22, 2010

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The Today, audiences are in charge and they want direct access to, and interaction with, journalists.”. No longer is the media world one of a publishers-top editor-section editor-subeditor-journalist hierarchy.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

AUGUST 9, 2012

In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? Though you can’t see them, you are face-to-face with your audience. Even in the intimate environs of social media, writing remains a sometimes thrilling, sometimes frightening, and essentially lonely activity.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? Though you can’t see them, you are face-to-face with your audience. Even in the intimate environs of social media, writing remains a sometimes thrilling, sometimes frightening, and essentially lonely activity.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

DECEMBER 8, 2011

For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. The forms of journalism I find most exciting these days are those that are done in cooperation with their audience. And often, it’s winning the battle for attention. Yes and no.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

NOVEMBER 30, 2011

Not only does it give you something to talk about, but it’s what the social web is all about. Your blog is a different context and audience than whatever you originally wrote for. It led me to reconsider my ideas in another post that, if it didn’t rectify my errors, put nice polish on them. Write about other bloggers. Share the links!

Blogger 100

Blogger Rules Twitter Work Management 100