B2B Marketing Traction

DECEMBER 9, 2014

I’ve written about this topic before when I described how I got results for a startup that contacted me three weeks before launch (read my previous post, Why Product Launch Plans Need to Include Social Networking ). Connect with industry thought leaders, editors at publications, potential partners on appropriate social media.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

MARCH 13, 2015

And most recently, I’ve been hearing about marketing providers who are just proposing the latest new tactic – social media – witho ut taking time to fully analyze and understand the client and their industry. If you don’t know the audience, your marketing messages and images will probably be off the mark.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

OCTOBER 16, 2012

To succeed in social media marketing, your goals must be SMART. Today most businesses have gotten beyond the question of whether or not to have a presence in social media. The plan is essential to successful, consistent execution, because there are a lot of moving parts in social media. Where are your target audiences?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

JUNE 14, 2013

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. A lot of people think of social media as kids stuff – easy – anyone can do it. The reason why this is important is the same for all marketing, not just social media marketing.

Social Media 100

Social Media Analytics Media Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 16, 2014

You don’t want to annoy your target audience of business people with fluffy marketing, right? How much does your marketing appeal to your audience’s emotions? Do you want to engage better with your audience? You have a business that sells to other businesses, so you plan to keep your marketing business-like.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

SEPTEMBER 18, 2015

If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

DECEMBER 30, 2013

This month Beyoncé bypassed usual methods for releasing a new album and instead used social media to surprise her fans. It’s a great example of creative marketing, leveraging a fan base and followers on social media as well as using the element of surprise that resulting in record-breaking sales on iTunes. Social Media/Web 2.0

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

MAY 23, 2013

One of my initial questions to clients is, “What audiences do you have right now for marketing and promotion?” ” It’s a crying shame, because today it’s easier to build a following of qualified prospects and referral sources through social media. Social media can help tech companies cross that chasm.

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

MARCH 27, 2012

Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

NOVEMBER 8, 2013

A long time ago I heard a marketing expert tell an audience of marketers to think of Twitter as an online radio show. It tied what at the time appeared to be a weird new social media platform that only allowed 140 character messages to a marketing medium that we know – the radio. I thought this was a great description.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

APRIL 17, 2013

Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. And, there are those of us who know that social media works, but the fact is few B2B marketers have succeeded in implementing social media successfully. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

MAY 25, 2012

Implementing a social media marketing program can feel like Alice in Wonderland going down the rabbit hole. How can you be productive as you start your social media marketing program? Before you start, invest in research and analysis, a written strategic social media plan, and creation of a systematic approach.

Social Media 100

Social Media Media Planning Media Plans 100

B2B Marketing Traction

MARCH 20, 2015

Just because you hear that the latest social media platform or mechanism is “hot” doesn’t mean you should begin using. You’ll find that with a thorough understanding of your target audience, you will sell more products and services. Now choose marketing tactics that will reach your buyer personas.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

APRIL 4, 2014

It also recognizes the buzz your site pages get on social media. Research what information your audiences want and need and create and provide content around that. Yes, you should work to get highly respected websites and social media users to link to your site with high relevancy. Find out how to build a great-performing site.

SEO 100

SEO Product Cross-Selling Buzz 100

B2B Marketing Traction

AUGUST 16, 2013

Today getting found online is all about offering valuable content that is shared by others on social media. So beware SEO snake oil and start blogging, creating videos, posting articles and other helpful content for your audience(s). If you provide good content, people will read it, comment on it, and link to it.

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

OCTOBER 16, 2015

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. We decided to begin by optimizing their website and implementing a blog and social media marketing. Some people had written blog posts and were familiar with social media.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

NOVEMBER 6, 2012

.” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. In the hub and spoke system, your website and a strategic blog are the hub.

Planning 100

Planning Marketing Plans SEO Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 28, 2014

Are your competitors on social media and you’re not? Have your competitors missed some marketing opportunities – perhaps a niche target audience – that can give you an advantage? For more about the different industry phases, see my previous post, What Should I Spend on My Marketing Budget?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

JULY 31, 2014

Your strategy must identify your target audience(s), your topics, your target keywords, the tone or voice of the blog, frequency of posting, desired results and how you will measure results. You may need to add topics, speak to new audiences or target different keywords. So, hey, let’s jump in and do this.

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

SEPTEMBER 5, 2014

There are umpteen social media platforms to set up and activate. There is content marketing that attracts your target audience. Or, if they write one or hire someone to write it, they end up putting on a shelf or in a drawer, never to be read or acted upon. So here is a roadmap for a successful marketing plan.

Planning 100

Planning B2B Marketing B2B Work Management 100

B2B Marketing Traction

APRIL 16, 2012

Social media. You will want to use your logo on your social media profiles to ensure your brand is consistent. A lot of social media sites require thumbnail or square graphics. Your audience. Some companies are crowdsourcing logos and other designs through social media. Same as fax. That’s one way to go.

Trade Show 100

Trade Show Social Media Ideal Customer Profiles Planning 100

B2B Marketing Traction

MAY 31, 2012

Identify your audience; 2.) Engage your audience; and 4.) Just as when you develop messages for marketing campaigns, the first step of thoroughly understanding your audience before developing your platform is critical. And, social media is making it easier for us to build and grow a thought leadership platform.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

AUGUST 25, 2010

B2B marketers are adopting social media, but they have a lot of questions about it! In a recent blog post, Paul Dunay referenced Jeff Bullas ‘ blog on B2B social media statistics. Michael Stelzner published results of an April 2010 survey of over 1300 small business owners about social media marketing.

Social Media 100

Social Media Media Business Stats 100

B2B Marketing Traction

OCTOBER 14, 2011

Is it compelling and valuable to your target audience? They should also understand search engine and social media optimization. They should also understand search engine and social media optimization. Will the content on your site help convert visitors to leads and leads to customers?

B2B Marketing 100

B2B Marketing Content B2B Ideal Customer Profiles 100

B2B Marketing Traction

NOVEMBER 27, 2013

The most basic factor in attracting quality leads is to keep the content on your website and the messaging in your social media communications focused on your target audience and their needs. Once a buyer lands on your site or engages with you on social media, you have an opportunity to fulfill their need.

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

MAY 1, 2013

But many product launches fail to capture the attention of target audiences. Today’s social networks make it easier to connect with key people in your industry in advance of the product launch. Read more in my previous post, Why Product Launch Plans Need to Include Social Networking. Here’s why.

Planning 100

Planning Product Buyer Personas Campaigns 100

B2B Marketing Traction

APRIL 9, 2012

Determining the voice of your blog requires understanding your desired audience and knowing what will interest them. If you need help defining your blogging voice or getting started in blogging or social media, contact Jennifer Beever at New Incite today. What is the “voice” of a blog? Do you want to be controversial?

PR 100

PR Opinions Planning Blogger 100

B2B Marketing Traction

JUNE 20, 2014

All of this should be based on who your visitors are, so that the site appeals to your target audience. If this changes, you may need to change your website, but that should be done with a strategic plan based on the heeds and wants of your new audience.

Marketing Websites 100

Marketing Websites Guidelines Paid Search Agency Vendors 100

B2B Marketing Traction

FEBRUARY 1, 2011

Disruptive technology (Internet, social media) put buyers in charge…? How can we get to know our audience in an authentic way and engage them in our conversation, all the while building credibility and trust and adding value for them? We did direct mail, trade shows, spent a lot on advertising. What did you say? Who are they?

Television marketing 100

Television marketing Trade Show Buying Cycle Sales Cycle 100

B2B Marketing Traction

MARCH 12, 2010

Marketing strategies at this stage include identifying a “beachhead” or niche market in which the needs for your product or service are high and the audience is made up of pioneers who are likely to adopt something new. When a product category is introduced, it’s time to educate potential customers and build awareness.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

OCTOBER 18, 2010

This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences. Integrate Social Media into Your Marketing Plan. Social media is not a panacea , but it is essential to B2B marketing success. A strategic social media presence is key to getting found online.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences. Integrate Social Media into Your Marketing Plan. Social media is not a panacea , but it is essential to B2B marketing success. A strategic social media presence is key to getting found online.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 25, 2012

You are an instant expert when you speak to an audience. Now that we have more data to follow with online and social media marketing metrics automatically generated (traffic, click throughs, downloads, etc.), Great at training and explaining your area of expertise in interesting ways? By all means go out and do some public speaking.

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

APRIL 20, 2010

What made our target audience tick? Scott is connected on social networking sites and is apt to multi-task by Tweeting or text messaging. He likes teamwork, social events and diversity. We starting profiling not only on demographics but also on psychographics. What did they like or dislike? How do they spend their time?

Buyer Personas 100

Buyer Personas Rules B2B Marketing Psychographics 100

B2B Marketing Traction

DECEMBER 22, 2010

The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube. Make sure that your web site is attractive and compelling to your target audience.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

JULY 8, 2015

There is an art to getting followers and engagement on social media platforms like LinkedIn. A colleague recently emailed me a question about how to get results from social media. The social media platform in question is LinkedIn. Do you need help creating marketing content that adds value for your target audience?

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

JUNE 16, 2015

You know where your B2B target audience gets information and how they buy, right? Just when you think you know your B2B buying audience; it’s changed. Step up your game with technology, expand your presence on social media, post videos on YouTube and photos on Instagram that speak to this generation. You did the research.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100