Paul Gillin

JUNE 29, 2011

Also, check out Social Media Quickstarter , a tutorial site aimed at small businesses and launched just this week by Constant Contact. Value – Constant Contact says it surveyed small businesses to discover that many didn’t know how to get started in social media, but you didn’t need research to figure that out.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. His advice to social media marketers: “Think big. “It was a huge win for them. “.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. I responded that no slight was intended.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

JUNE 17, 2010

Dell TechCenter and other initiatives like it are microcosms of the changes that are sweeping across corporate America as a consequence of the rapid growth of social media tools like blogs, communities and user-generated multimedia. In fact, B2B companies were among the earliest adopters of social media.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

FEBRUARY 24, 2011

Contributions to the company’s social media programs potentially reach a much larger audience than a presentation at a trade show. They should have the statistics to demonstrate that the blog reaches a larger audience than the trade show. There’s a contradiction here. That doesn’t have to cost a lot of money.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

FEBRUARY 7, 2011

But there’s nothing underhanded about CareOne, a nine-year-old company with 700 employees and a philosophy that “There’s no reason to be ashamed of being in debt,” according to Social Media Director Nichole Kelly (right). A busy online community has been a remarkably effective engine of growth. She would do no such thing.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

MAY 13, 2016

This site launched nearly seven years ago as part of a bigger Adobe plan to evangelize digital marketing to a core audience. Cisco does a lot of things well with social media, from its expansive blog network to its innovative newsroom, The Network. Some B2B marketers have gone that. Here are three I think are worth emulating.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Nevertheless, some B2B companies have mined gold out of Facebook’s audience, particularly for recruiting young college graduates.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JULY 29, 2013

The story is a microcosm of the new media industry. Their core audience will stick with them regardless. Customer Attack journalism mainstream media Social Media BuzzFeed Fox News Lauren Green Reza Aslan Zealot' Outlets like Fox thrive by pushing an agenda.

Television marketing 50

Television marketing Public Relations Amazon Youtube 50

Paul Gillin

OCTOBER 19, 2011

Audience quality more than compensates for the higher cost of distribution. Dentoola consulting gives away reports on how to apply social media in the dentistry profession. . ” Games, quizzes and giveaways work well, particularly if they challenge the audience to be creative. Be creative with promotions.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

MAY 27, 2010

The SMB market is coveted by technology firms, and many of them pay Spiceworks for the chance to interact with the audience of over one million IT professionals for activities ranging from market research to product design. They are both the oldest form of social media and also the newest.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JULY 9, 2015

Jodi Harris runs down a set of practical tips that will make your presentations more visually appealing and useful to your audience. It’s a great way to increase the visibility of your thought-leading content by sharing slide decks that would otherwise be put on a virtual shelf. Those translate into bonus views and business. .

Hubspot 50

Hubspot Blogger Ideal Customer Profiles Twitter 50

Paul Gillin

DECEMBER 1, 2010

Whether it’s a coupon, shopping tip, reference source, comparison engine or something else, you’ll need to address the needs of this rapidly growing mobile audience. Social Is the Killer App. Tags: Facebook Social Media events innovation marketing video ericschmidt marymeeker smartphones w2s zuckerberg zynga.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

AUGUST 19, 2011

I’ve been telling audiences about how customer ratings are reshaping the hospitality industry for more than a year, but no one made that impact more real to me than Scott Wright. These forces will affect B2B and B2C businesses, nonprofits and government agencies. All our managers will drive the shuttle to the airport.

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50

Paul Gillin

AUGUST 9, 2012

Messages can be fired off in a few seconds and instantly reach a global audience. Twitter has attracted an enthusiastic audience but not a very diverse one. The service is particularly popular with professional communicators, journalists, marketers, technology professionals and social media enthusiasts.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

MARCH 24, 2011

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

JANUARY 17, 2012

A new social media team listens and responds to blogs, Facebook posts and tweets, the process “learning to be a better bank,” said Wendy Arnott (right, @Wendy_Arnott ), VP for Social Media and Digital Communications. The idea gained a groundswell of support and turned into “the biggest productivity gain of the year.”.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

SEPTEMBER 15, 2011

The authors argue that the influence of media in general, and social media in particular, is greatly overrated. Their basic message is that influence and audience are two different things. Celebrities can have huge audiences but little power to affect decisions. Seth Godin said it well: Small Is the New Big.

Analysis 50

Analysis PR Correlation Advertising Agencies 50

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. Audience size. Market share research; awareness research; media citations; analyst research.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 16, 2012

Fox’s brief speech isn’t very relevant to social business, but the audience receives him well. IBM’s Alistair Rennie kicks off the core session.There’s nothing new about social business, he says. . “I found out I was part of a community.”

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

FEBRUARY 16, 2012

I attended a nearby Social Media Breakfast on the subject of content marketing, featuring several respected speakers. SMB26” or “@cc_chapman ‘You are never your audience’s priority.’ cc_chapman “You are never your audience’s priority.” Can you append a comment that adds value to a tweeted quote?

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

FEBRUARY 15, 2014

Three years ago I routinely advised clients to spread their content around liberally through multiple channels as a way to reach the largest possible audience. The factors that once made social media so appealing – accessibility and openness – have become a liability. Beyond Social Media.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50

Paul Gillin

JANUARY 12, 2011

For example, how about taking audience questions during the webinar rather than at the end? Follow up with an e-mail to the audience within 24 hours inviting follow-up questions. Content Rules doesn’t pretend to be a visionary treatise on the future of social media. Or promoting the event with a short podcast?

Rules 50

Rules Social Marketing Content Blogger 50