One of the questions from the audience was from a marketer who shifted his 2010 online marketing budget from paid to organic inbound marketing. Many B2B marketers fail to offer website visitors and social media encounters compelling reasons to engage. This article was originally published by Bernie Borges in his OptimizeThis blog. The original post can be found here: Two Lead Generation Strategies That Work. At the 2010 Inbound Marketing Summit in Boston, I was on a panel on October 7th on the topic of Driving More Qualified Leads into your Funnel. And, I do mean always!