ANNUITAS

APRIL 20, 2020

Whether it’s a social media post, email copy, ad copy, blog post, white-paper, or ebook, your team is going to spend hours making sure the finished piece is polished. If it is, are they the right channels for your target audience? What channels was this offer promoted across, what’s the format, the topic, the audience?

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

ANNUITAS

OCTOBER 15, 2020

When you know you’re reaching the right audience with the right content, you can stop worrying about quantity and start reaping the benefits of a higher quality audience. . Likes and shares are good indicators to keep an eye on because they can help you see what pieces of content are resonating with your audience.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

ANNUITAS

APRIL 9, 2020

Utilize your BDR/SDR team as a great resource to test messaging on outbound calling, within their social selling communications or other points of contact with prospects. Run message tests on your website and/or in your digital channels like social media. with a focus on new revenue streams).

Peer-to-peer 264

Peer-to-peer Demand Validation Demand Generation 264

ANNUITAS

OCTOBER 20, 2015

They also generally happen to be the ones that communicate most effectively with their audience. It’s better to over-communicate with attendees, share information via social media, email, texts, whatever works best to reach and engage the audience to ensure they know exactly what to expect on day one of the event through the day it closes.

Personalization 100

Personalization B2B Sales Youtube Course 100

ANNUITAS

APRIL 8, 2013

The big issues for marketers at present include big data; the role of social media; content marketing – being able to deliver engaging content and attracting the right talent to produce this – the structure of marketing teams, and the converging roles of the CMO and CIO. Q: Who owns social media?

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

ANNUITAS

AUGUST 11, 2015

And, I have also started using his call to action from last year’s speech as my own: Your audience is looking for stories. Kevin explained that actors and content marketers are the same, “we are each trying to reach an audience with great stories.”. Will you give them what they want? Tweet this ]. Tweet this! ].

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

ANNUITAS

MAY 3, 2016

It was a wake-up call for the audience as Mark highlighted that it is vital to make every customer experience count. He has worked with multiple social media platforms and has had to transform his talents to adapt to each. Your audience isn’t going to stick, focus on growing a loyal audience.”

Personalization 100

Personalization Digital Transformation Enterprise Management Work Management 100

ANNUITAS

JULY 20, 2021

and little to no evidence the target audience actively participates in the chosen engagement channel. These efforts target prospects based on unreliable factors, such as title and company, and they randomly push outbound messages. In essence, success depends on guessing correctly. Managing data and optimizing against outcomes.

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

ANNUITAS

AUGUST 7, 2014

In a post dated July 14, 2011 (ages ago) in Social Media Explorer by Michael Brito from Edleman Digital, Brito talks about the importance of relevant content. We all compete for an audience and ultimately, a sale, no matter what you sell and who you sell it to.

Relevance 100

Relevance Content Buyer Personas Trade Show 100

ANNUITAS

JULY 21, 2016

And what did I know about marketing to millennials, his primary target audience? T he big and obvious differences in his B2C space are: Social media is a game changer. I’m not even on Instagram. And since there was no piggybank to fund his effort, he knew he had to build a convincing business plan to raise the startup money.

Startups 100

Startups Web 2.0 B2B Sales Sales Cycle 100

ANNUITAS

JANUARY 23, 2013

Last week, I had the privilege to serve as one of the presenters at the inaugural Interact13 event, a conference focusing on content marketing, social media, and other interactive marketing media for the B2B and B2C marketer. One out of an audience of approximately 50 raised their hand.

Work Management 100

Work Management Planning Demand Generation Conference 100

ANNUITAS

MARCH 11, 2014

The users driving these solutions are responsible for building out campaign workflows, lead scoring and lead management programs, audience and targeted list segmentation, and landing page and email copy/creation. There needs to be an inherent understanding of how modern Demand Generation Programs work.

Work Management 100

Work Management Marketing Management CMS Development Planning 100