Remove audience

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6 Reasons to Repost Your Content on Social Media

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Do you even repost your content on social media? According to research from Scoop.it, only 34% of content marketers repost their content multiple times on social media. tl;dr: You need to repost your content on social media. More of your audience will see your content. We don’t republish our content.

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How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

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We looked at our existing programs and discovered that audiences were flowing in and out of our nurture sequences, but that flow didn’t necessarily make sense based on the buyer’s journey. A financial services marketer interested in email marketing isn’t likely to open an email on social media marketing.

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10 Simple SEO Basics for Better Rankings

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More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. A few social platforms, like Pinterest, will use the ALT tag copy as the default description.

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3 Ways to Start Earning Links

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It will show you the content with the highest social media engagement. An intro to the topic you’d like to pitch and why you think it works well for their audience. This strategy lets you double dip because you can also share the post on social media, tagging MarketingProfs in hope that they, too, will share the content.

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B2B Marketing Department Structure: Finding the Right Approach

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For example, rather than Growth and Product Marketing contracting separate content writers, you could onboard one shared resource who becomes more familiar with your audience and product — and creates higher-quality content for both teams. Don’t neglect the dotted lines Marketing is a team sport.

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Digital Advertising Terms and Jargon Every Marketer Should Know

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A/B tests involve running two versions simultaneously while changing only one element at a time to pinpoint the key variable that drives audience response. What is an Ad Audience? Ad audience describes the overall number of individuals who have either already seen or could potentially see an ad during a specific time period.

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5 Groups to Join on LinkedIn if You’re in Marketing

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According to the Content Marketing Institute, 96% of B2B content marketers use LinkedIn — it’s the most effective platform to reach business audiences, and we tend to spend time where our audiences are. Because for folks like us, LinkedIn is a must.

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