Content Standard

APRIL 30, 2020

Empathetic marketing understands the needs, frustrations, and motivations of its target audience. Your audience is undoubtedly wrestling with personal and professional conflicts and changes, and a content marketing campaign that ignores or exploits this situation will likely be seen as inappropriate and insensitive.

Work Management 78

Work Management Skype Marketing Management Top of Funnel 78

Convince & Convert

JANUARY 17, 2014

Several esteemed former guests from the show join the Social Pros Podcast this week to celebrate the 100th episode and to discuss the current landscape of social, how it has changed over the past year, and what things look like going forward. This week: From ExactTarget , a free whitepaper called The Audience Growth Survey.

Skype 136

Skype Aggregators Social Media RSS 136

Convince & Convert

NOVEMBER 3, 2015

Former-Intern-Turned-Media-Maven Caitlin Angeloff joins Jay and Adam this week to share her successful approach to social media marketing within her brand, DocuSign. With a blog that receives 30,000 unique visits each month and an initial snap that got 20,000 views overnight, she is working proof of the success potential within B2B social.

Skype 123

Skype Brand Identity Branding B2B 123

Convince & Convert

DECEMBER 20, 2013

This week, we have a very special Year in Review episode of Social Pros. This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. In 2014, “the big bang of social will finally, I think, slow.”

Social Media 145

Social Media Skype Media Paid Search Agency 145

Convince & Convert

OCTOBER 27, 2015

In this way, Blab is a worthy replacement to Skype and GoToMeeting, which most podcasters use if they are not recording in a studio. Podclear is sort of a purpose-built competitor to the Skype and GoToMeeting recording function). great video on how that all works here).

Skype 159

Skype Broadcasting Youtube Comparison 159

Convince & Convert

JULY 27, 2015

Social Media on the Golf Course. There are countless pieces to the puzzle that makes up TMaG’s social media content. To accomplish a successful social media strategy at this scale with so many external pieces to consider, Ryan recommends 3 things: Do as much internal preparation as possible. I’m passionate about social.

Social Media 150

Social Media Planning Skype Media 150

Hubspot

NOVEMBER 13, 2019

With Skype, you can record video and audio right in the program. Skype is a great option for podcasters because it's free and easy to use. Skype and Zoom are fairly similar options, however, the recording files differ. You'll also have access to detailed audience statistics, so you can also see what's working and what isn't.

Skype 94

Skype Tools Bundling Pricing 94

Convince & Convert

FEBRUARY 16, 2016

Audience ≠ Influence. As it tends to do in social media, the landscape, it is a-changin’ The rise of influencer marketing has forced many organizations to rethink their approach to social. Why having a large audience doesn’t mean active buyers. “We tend to confuse influence and audience.

Social Media 95

Social Media Skype Media Organic Leads 95

Convince & Convert

JANUARY 9, 2015

While we are a brand, we are supposed to be friends with these people on social media. Adam Buchanan is the Social Media Manager of Cabela’s , an outdoor sporting goods retailer with over 65 stores. Cabela’s aspires to “sell fun”, which translates directly into its social media strategy. and Canada).

Skype 139

Skype Social Media Work Management Class 139

Hubspot

FEBRUARY 20, 2017

Check it out: When you conduct a Google search for “cooking tutorial videos,” YouTube is the first search result: Instead of only advertising YouTube online and on social media platforms, in the past several years, YouTube started advertising video creators with billboards, TV ads, and print ads to broaden its reach. 2) Photoshop.

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

Convince & Convert

SEPTEMBER 15, 2015

HP is a pioneer in social customer service. Kapoor’s role as the head of this division has her overseeing all of the systems, processes, and trainings for the customer service team as they respond to over 100,000 online conversations in seven languages on 104 social media channels across 95 countries each month. Mark Zuckerberg.

Social Marketing 157

Social Marketing Service Paid Search Agency Skype 157

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Marketing partners can get you in front of new audiences in a manner that reduces resistance and enhances trust.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Convince & Convert

DECEMBER 5, 2014

Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs. “I’m the social hub for the messages that all the units need to get out,” he says. Social Media Number of the Week: 11. He was right.

Social Media 153

Social Media Google Media Skype 153

Webbiquity

NOVEMBER 30, 2017

It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. There’s little sense in posting identical updates across social networks when the likelihood is your prospects are only on Facebook or use email predominantly.

Automation 210

Automation Marketing Automation Services Buyer Personas Skype 210

Convince & Convert

JANUARY 23, 2015

on the Social Pros Podcast. Focus on the WIIFTR (What’s In It For The Reader) when posting content on LinkedIn (as anywhere in social media). Make sure you’re disseminating content that your audience is actually interested in. Ask influential connections on LinkedIn to share posts that are relevant to their audiences.

Social Media 153

Social Media Linkedin Media Skype 153

Convince & Convert

SEPTEMBER 29, 2015

Blab is a revolutionary tool in the never-ending quest for the ultimate social engagement platform. It’s a multi-person live stream application where up to four speakers can video chat with a virtual audience that participates via chat. How Blab is keeping pace with the rapid shifting social mediascape. In This Episode.

Social Media 134

Social Media Skype Startups Media 134

Adobe Experience Cloud Blog

NOVEMBER 10, 2017

Free apps like Skype, WhatsApp, and Viber make it possible to communicate worldwide in real time, and social media and other sharing sites expose people to events in literally every corner of the globe. Part of consumers’ readiness for blending derives from how global the world has become, especially given the rise of technology.

Business 214

Business Skype Thought Leadership Marketo 214

Convince & Convert

AUGUST 11, 2015

Social Media for HR. Translation: Chris uses social media to recruit new employees and connect with current employees at Chili’s restaurants all over the U.S. Chris always thought he would be in marketing, but didn’t know he would end up on the “people side” of social media marketing.

Social Media 159

Social Media Media Skype Opinions 159

Convince & Convert

JANUARY 9, 2015

While we are a brand, we are supposed to be friends with these people on social media. Adam Buchanan is the Social Media Manager of Cabela’s , an outdoor sporting goods retailer with over 65 stores. Cabela’s aspires to “sell fun”, which translates directly into its social media strategy. and Canada).

Skype 112

Skype Social Media Work Management Class 112

Convince & Convert

MAY 10, 2016

It’s accepted as fact that your reach and impact on social is directly related to the numbers of views, likes, fans, followers, retweets, and plays your posts receive. On the surface, their millions of followers would give you the impression of a robust social plan that works. What’s your one tip for becoming a social pro?

Skype 92

Skype Verticals Youtube Impressions 92

Sharpspring

JUNE 3, 2021

Use the story in your site’s About sections and use a concise version in social media profiles. You can easily create an eye-catching page with your photo, a short description of your personal and professional background, links to your social networks and to your email. Post the interview on your website and social networks.

Personalization 129

Personalization SEO Brand Identity Branding 129

Convince & Convert

DECEMBER 8, 2015

“We need to look at it as social assist and value social as a first touch point or top-of-funnel visitor.” “I live in fear, as all content marketers do, that my audience will quit paying attention.” What’s your one tip for becoming a social pro? ” —@crestodina (highlight to tweet).

Blogger 93

Blogger Skype Burn Rate Top of Funnel 93

Valasys

MARCH 20, 2023

Use Social Media for Job Advertisements. Start by identifying the most popular platforms used by your audience. Social media platforms like Facebook and Twitter can also be used. You can create job postings on these platforms or use targeted advertising to reach a specific audience. Utilize Pre-Employment Assessments.

Process 52

Process Allocation Effectiveness Budget Programs 52

KoMarketing Associates

SEPTEMBER 1, 2016

Instead, your new friends may ask if you have QQ, Qzone, WeChat, RenRen, Momo, or another social media platform popular in China. All these social media names may make you feel overwhelmed because there are so many, and many of them sound alike! Learning more about how social media is being used – and why – is a good start.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

ClearVoice

AUGUST 9, 2023

You need to hire top-tier content marketers to create high-quality content that will resonate with your audience. They understand the needs of your audience. Reach out directly to prospective marketers through social media. You can run your meetings through Zoom, Slack, and Skype, among other similar tools.

Work Management 52

Work Management Content Marketing Marketing Management Paid Search Agency 52

Convince & Convert

MAY 3, 2016

Strategy + Content = Successful Social. These are the pressing questions on the minds of marketers as they navigate the ever-evolving world of social media in the quest for more relevant content that can cut through the noise. How repackaging content for sales reps to personalize and distribute leads to better audience engagement.

Social Media 92

Social Media Social Marketing Skype Content Marketing 92

Convince & Convert

NOVEMBER 1, 2013

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience.

Skype 126

Skype RSS Social Media Television marketing 126

Vidyard

NOVEMBER 13, 2019

Skyping in space. “ Skyping in Space ” by NetMotion Wireless is the ultimate example of show don’t tell storytelling by a B2B brand. They strapped an iPad and some GoPro cameras to a weather balloon, let it loose, performed a Skype video call all the way in space, and documented the story in an amazing video.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Convince & Convert

FEBRUARY 16, 2015

Brian’s background is in technology, so a large part of what he does is help brands embrace social media technology. He can be found co-hosting Twitter and Google Hangouts, like Social Business Hour and Cloud Talk , as well as his podcast. ” If you could do a Skype call with any person, who would it be? Be yourself.

Skype 167

Skype Social Media Curation Communities 167

Convince & Convert

APRIL 20, 2015

Pet360’s audience is made up primarily of dog and cat owners. The third most popular audience is horse owners. They scour their overall editorial calendar to determine which pieces should be scheduled on various social media channels. They are excited to have an e-commerce company that thinks digitally first.

Brand Identity 147

Brand Identity Branding Skype Top of Funnel 147

Convince & Convert

JANUARY 16, 2015

Laurie Meacham oversees a team of about 90 crew members at JetBlue, including several who are fluent in Spanish, 25 dedicated to social, and the rest dedicated to email and other forms of customer communication. With 25 people dedicated to social, JetBlue keeps 24/7 coverage on their Facebook and Twitter channels. That’s the first tip.

Service 134

Service Skype Social Media Forecasting 134

Convince & Convert

DECEMBER 5, 2014

Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs. “I’m the social hub for the messages that all the units need to get out,” he says. Social Media Number of the Week: 11. He was right.

Social Media 113

Social Media Google Media Skype 113

Convince & Convert

JUNE 13, 2014

” Customer service is evolving with the integration of social media. But in order for that to happen, the customer service representatives need to be empowered to solve problems – both in social media, and in real life. If you focus on the “help” first, then your audience will do promotion on your behalf.

Social Media 140

Social Media Media Plans Service Planning 140

Convince & Convert

MARCH 30, 2015

Tweetable Moments Pay attention to how your audience consumes different channels. shortstackjim Tweet This From Pancakes to Social Media Jim Belosic is a man of many talents. In fact, Pancake Labs (the name of Jim’s company) and ShortStack (the specific social media software), come from his ability to make three-dimensional pancakes.

Social Media 132

Social Media Media Skype Marketing Management 132

Convince & Convert

MAY 16, 2014

pegfitzpatrick Tweet This Visual Take-Over Social suits Peg well because it is an all-day writing type of job. ” Peg works with Guy Kawasaki both at Canva and at 12 Most , and they’re also currently co-writing a book entitled The Art of Social Media. Social Number of the Week: 9.5% Holy Social! Marie Forleo.

Social Media 150

Social Media Media Skype Storytelling 150

Convince & Convert

DECEMBER 12, 2014

Corcoran Group plays the long game with their social media strategy : “While we can’t specifically tie a particular Tumblr post to a sale, we get that we need to nurture and build relationships with our followers in hopes that maybe, down the line, it could turn into something.”. Social Media Number of the Week: 10. Holy Social!

Automation 134

Automation Gartner Skype Marketing Budget Creation 134

Convince & Convert

MARCH 9, 2015

As you can imagine, the biggest challenge for Dean and the marketing team is communicating in social media as a go-between brand. And when you find them, what do you say to grab their attention? “I started trying things and I started to realize that there were very distinct communities on different social platforms.”

Social Media 148

Social Media Media Skype Pricing 148