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Marketing Insider Group
MARCH 25, 2024
It’s about using that data to outsmart the competition and capture your audience’s attention. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time. Using your database effectively will guide your marketing efforts to hit the jackpot, aka, your business goals.
Marketing Insider Group
APRIL 11, 2023
Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort.
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Marketing Insider Group
JANUARY 30, 2024
Because audiences today are savvy; they educate themselves. The first step is understanding your audience. We call it the ‘Understand Audiences (Buyers)’ framework. Because getting into the heads of your audience is what makes or breaks your content strategy. This approach is changing the game. Think about it.
Act-On
OCTOBER 2, 2023
Marketing automation in financial services can help address the sector’s unique marketing challenges. Of course, technology alone is never the sole answer, but marketing automation for financial services is a powerful tool that marketers can use to get ahead despite difficult market conditions.
Salesforce Marketing Cloud
JANUARY 3, 2024
It’s a challenging time for streaming services. Nearly half of consumers say streaming services are too expensive and nearly a third plan to trim back on their subscriptions, with prime demographics leading the way on the cutbacks — 62% of millennials and 57% of Gen Z. But those days appear to be numbered.
Marketing Insider Group
APRIL 21, 2021
With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. Here, we’re discussing how you can build and leverage your brand identity to create content your audience actually wants to read by choosing a theme, identifying a voice, and keeping content fresh.
Marketing Insider Group
JUNE 14, 2021
Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. 94% believe video helps consumers better understand their product or service. . 94% believe video helps consumers better understand their product or service. . Source: Wyzowl. Quick Takeaways.
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