Remove audience review
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Book Review: Smart Brevity

Webbiquity

I rarely write book reviews anymore. It’s worth a review. The techniques in this book will help you write content—emails, blog posts, web page copy, pretty much anything—that not only gets read , but that your audience actually looks forward to reading. Your audience will appreciate that.

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Best Practices for Podcast Guests: How to Make a Lasting Impression

Trade Press Services Newsletter

Benefits of Being a Podcast Guest As a podcast guest, thought leaders and companies can establish their credibility, expand marketing reach, and connect on a meaningful level with target audiences. Prior to the interview, research the podcast, host, and typical audience. To captivate and engage the audience, focus on storytelling.

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How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. Reviewing the top search engine results for your keyword reveals what content performs well, helping to set a benchmark for your own post. Image Source: Medium What does this mean for you?

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Nine Benefits of Using Social Proof in Marketing

Webbiquity

People praising a product or brand through ratings and reviews increases its credibility and authority. In marketing, the primary types of social proof are: Product Reviews : Reviews are the lifeblood of social proof. Case Studies : These are the B2B equivalent of product reviews. Builds Trust with Your Audience.

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The Marketing Book Podcast: “Immersion” by Paul Zak

The Forward Observer

Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners. If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers.

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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

To make video content more effective, it’s crucial to know your audience, set clear objectives, focus on quality, optimize for SEO, encourage engagement, and analyze performance. Whether it’s boosting brand awareness, engaging your audience, or driving sales, each video you create should have a clear goal in mind.

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How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

Perform a content analysis by listing your competitors, finding their content locations, uncovering their SEO metrics, auditing their content, and reviewing their off-site activity. Execute monthly or quarterly reviews of your annual analysis. Do a full-blown analysis yearly and, at a minimum, have quarterly reviews.

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