Marketing Insider Group

DECEMBER 4, 2023

Findings of the Study Diving into the heart of our ‘Man vs. Machine’ research, we meticulously analyzed the performance of human, AI-generated, and hybrid content across several key metrics. It significantly outperformed both AI and hybrid models, indicating a stronger resonance with the audience and more effective engagement.

Marketing AI 264

Marketing AI Lead Ranking Research Guidelines 264

Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

FEBRUARY 22, 2022

But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. The full 39-page report is well worth downloading, but here are seven key insights and takeaways from the research for B2B marketers. Budget isn’t the most important factor (unlike the B2C world).

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Marketing Insider Group

APRIL 21, 2021

With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. Here, we’re discussing how you can build and leverage your brand identity to create content your audience actually wants to read by choosing a theme, identifying a voice, and keeping content fresh.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% this year as well. Makes sense. Don’t neglect quality here.

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

Webbiquity

SEPTEMBER 14, 2021

A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure. ” Here are four key findings from the SWZD research.

Work Management 304

Work Management Research Marketing Management Paid Search Agency 304

Bannersnack

OCTOBER 3, 2022

The post Audience research for your ad campaigns appeared first on Creatopy Blog. < 1 minute read.

Webinar Metrics 72

Webinar Metrics Research Ads Campaigns 72

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. And that comes from developing content that answers the questions your audience is asking.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Webbiquity

AUGUST 6, 2020

Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. The most important criteria when selecting influencers are, not surprisingly, relevance of audience and subject matter expertise. Download the full report to get all the details.

Research 243

Research B2B Marketing B2B Budget Programs 243

Content Marketing Institute

OCTOBER 29, 2020

Surveys show audience research can bring bigger success. Continue reading → The post Audience Research Led to Tattoo-Worthy Content Marketing appeared first on Content Marketing Institute.

Research 102

Research Content Marketing Content Distribution 102

Vision Edge Marketing

JANUARY 11, 2022

Edelman, one of the world’s largest public relations firms, asserts that “great storytelling today requires a more intimate relationship with our audience, supporting analytics and a strategy that drives the brand narrative.” Qualitative research provides one of the best analytical methods to inform and create this connection with customers.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Marketing Insider Group

NOVEMBER 10, 2021

According to Grandview Research , the SMS marketing industry is booming. Read on to learn what SMS marketing could do for your business and how to leverage it to reach and convert your target audiences. The post How To Reach Your Target Audience Through Text Message Marketing appeared first on Marketing Insider Group.

SMS 345

SMS Marketing Automation Services CAN-SPAM Marketing & Strategy 345

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

ClearVoice

JANUARY 11, 2024

What is a target audience? A target audience is a group (or groups) of people for whom your product or service is designed and to whom your marketing is directed. A target audience is a group (or groups) of people for whom your product or service is designed and to whom your marketing is directed.

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

Modern B2B

MARCH 28, 2024

The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. Leveraging Machine Learning for Predictive Insights Machine Learning (ML), a subset of AI, takes marketing research a step further with its ability to learn from data and make predictions.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Anteriad

MARCH 29, 2023

The answer could be you need to change target audiences. Rethinking your target audience, whether changing completely or expanding to reach a wider range, could be the answer to your targeting woes. The payoff could be big— ServiceNow got 180x ROI by addressing audience challenges and reaching new buying group members.

Allocation 83

Allocation B2B Psychographics Segmentation 83

The Daily Egg

DECEMBER 2, 2022

If you don’t do keyword research right, you’ll end up creating content your audience doesn’t care about. The post 5 Easy Steps to Do Keyword Research appeared first on The Daily Egg. Without focusing on the right.

Keywords 126

Keywords Research Content Marketing Websites 126

Content4Demand

OCTOBER 13, 2021

There’s no way to speak directly to an audience you don’t know. You need to do your research to understand who your key personas are. Sales representatives and account managers know your audiences better than anyone else in the company. The post Researching Personas? What are they concerned about?

Research 108

Research Barriers Trigger Marketing Demographics 108

Bannersnack

AUGUST 9, 2022

Marketing research can be expensive for some businesses. So what solutions are there to get to know your audience better without spending a fortune? In this webinar, we invited Amanda Natividad, the VP of Marketing at SparkToro, to tell us what audience research is, how to conduct it, and what to do with the information you gather.

Webinar Metrics 52

Webinar Metrics Research Spending Examples 52

Tony Zambito

JUNE 26, 2016

The term, audience development , has become more ubiquitous in the world of marketing. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. For B2B CMOs, the idea of audience development and engagement can be perplexing.

Buyer Personas 104

Buyer Personas Research B2B Fulfillment 104

Martech

MAY 30, 2023

One of the most important is this: You have to know your audience, inside and out. If you don’t know your audience, you won’t even know what strategies or media to choose, let alone what messages to give them or how to treat them once they become full-fledged customers. Get MarTech! In your inbox.

Demographics 114

Demographics Startups Customer Surveys Tactics 114

Salesforce Marketing Cloud

NOVEMBER 15, 2023

That’s where doing keyword research, and choosing the right SEO keyword, comes in. Is the audience large enough to justify creating the page? Link Copied Proper keyword research can answer these questions and help you create content that’s user-focused and SEO optimized. Want a deeper dive on keyword research?

Keywords 105

Keywords Research Traffic Lead Scoring 105

Heinz Marketing

JANUARY 26, 2023

It’s about establishing yourself as a market-leading share of voice to your target audience. In other words, you should aim to get your foot in the door in a space your target audience already operates and looks to grow their knowledge base. How does industry research fuel category leadership?

Research 79

Research B2B Thought Leadership Thought Leadership Cold Calling 79

Contently

NOVEMBER 22, 2021

With few in-person events or meetings and most people working from home, everyone had to rethink how they communicated with their audience. Prioritize your audience’s needs over your sales message. Look for new ways to reach your audience. Many businesses had to pivot quickly during the pandemic to reach their audience.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Porch Group Media

JANUARY 25, 2023

This is something V12, specializes in, specialized audience creation with your unique proprietary data. Can you tell me what best practices you drive for your clients in audience creation? So that’s one area where you can look for a solution to target audiences – these anonymous site visitors.

Email Marketing 98

Email Marketing First-Mover Advantage Privacy Policies Mobile Advertising 98

SEMrush

APRIL 29, 2021

Marketing research helps you discover your audience, competitors, and resources. If you’re new to marketing research, start with the basics in our marketing research guide.

Research 140

Research Process Marketing Resources 140

CMSWire

MARCH 15, 2024

Tools and techniques marketers can use to learn more about their core audience to build stronger connections. Continue reading.

Research 118

Research Marketing Tools Ad Building 118

Hinge Marketing

DECEMBER 8, 2021

Most professional services firms place little value on research. Just the other day we presented the results of client and prospect research to one of our clients. The Real Importance of Research in Business Growth. In short, research will help you grow your firm. So how do these two types of firms approach research?

Research 104

Research B2B Thought Leadership Thought Leadership Business 104

Hinge Marketing

JULY 29, 2021

Most professional services executives place little value on research. Just the other day we presented the results of primary prospect research to one of our clients that had commissioned it. The real importance of research in business growth. In short, primary research will help you grow your firm. Not sure you agree?

Research 150

Research Service Planning B2B Thought Leadership 150

Kapost

DECEMBER 3, 2018

The post 7 Research Tips to Know Your Target Audience on a Deeper Level appeared first on Kapost Content Marketing Blog. A cursory look at any number of blog articles on improving your marketing will make one thing clear—you need to understand your customers to provide messaging that resonates with them.

Research 105

Research Tips Content Marketing Content 105

Hinge Marketing

SEPTEMBER 14, 2022

How do our target audiences find our firm? About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. Our research found that the perception of a highly visible firm fell from 23.1% in 2020 to 14.6%

Research 114

Research Service Budget Programs Social Media 114

Walker Sands

NOVEMBER 28, 2023

Investing in market research sounds expensive and long term, and your expansion needs are immediate. Here are three signs your B2B company might be ready to invest in better market research to optimize your current and future growth efforts. You can’t clearly articulate why you’re targeting a particular audience or industry.

Research 52

Research Marketing Budget Paid Search Agency Marketing & Strategy 52

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Social Media 143

Social Media Research Social Marketing Media 143