Madison Logic

AUGUST 11, 2022

Madison Logic Recognized for Its Mix of Advertising & Content Syndication to B2B Audiences by Independent Research Firm in New B2B Advertising Report. The report recognizes Madison Logic’s superior audience exposure and creative testing capabilities, and tight integration with first-party data. About Madison Logic.

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. Start creating journalistic content by getting to know your audience, referring to high-quality sources, and writing for readability. You have to know your audience.

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

Webbiquity

OCTOBER 17, 2023

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Here are 10 of the key findings from the report. Budgets are growing.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Act-On

OCTOBER 4, 2023

But what good is all that data if you can’t view and parse it in the formats and reports that make sense to you and your team? But often those key insights lie deeper than what’s provided by standard performance reports (e.g., email send reports, landing page visitor reports). Every audience is unique.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Webbiquity

APRIL 23, 2024

Out of all digital marketing channels, Statista reported that 30% of marketers worldwide consider email marketing to have the highest return on investment. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%. Opens can also be increased by adding an emoji.

143

143

Marketing Insider Group

NOVEMBER 22, 2021

For years now, the internet has created a massive platform for brands to share content with their target audiences. You can target your content more effectively by using web analytics to understand your audience. Google Analytics provides automatic reports that can help make data an integrated part of your routine.

Analytics 273

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 273

Martech

APRIL 17, 2024

Composable CDP GrowthLoop and information company TransUnion have announced a new partnership to optimize audience reach and ad spend. The problem that is the focus of this partnership is the reported low match rate between a business’s first-party data and the third-party data from advertising platforms like Google and Facebook.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Privacy Ideal Customer Profiles 71

Martech

APRIL 12, 2024

Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Experts are forecasting Meta to report $36.1 Why we care. billion in ad revenue. Fuel for your marketing strategy. See terms.

Cost 98

Cost Advertisements Advertising Automation 98

Convince & Convert

APRIL 12, 2024

As the brand’s social team, you hold the keys to the most direct connection the brand has with its audience. Utilize social analytics reporting tools to gather data. You want to visually tell a story the C-Suite, your target audience, can understand. Define the role and responsibilities of the social team. Context is key.

Social Media 135

Social Media ROI Media Cross-Selling 135

Top Rank Marketing

DECEMBER 13, 2023

In fact, a vast majority of respondents to our 2023 Influencer Marketing Report report that they have seen extensive benefits in the form of increased sales revenue and improved customer brand reputation. For B2B brands, it is no longer a question of whether or not influencer marketing works.

Advertising Agencies 120

Advertising Agencies Paid Search Agency B2B Marketing Planning 120

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives?

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 99

Social Media Work Management Marketing Management Media 99

Martech

FEBRUARY 23, 2024

The best email marketers understand critical concepts like deliverability, their audience and the tools that bring it all together. Strategies like segmentation and establishing preference centers help email marketers keep their messages targeted and help marketers deliver relevant messages to an engaged audience.

Email Marketing 95

Email Marketing CAN-SPAM Work Management Advertising Agencies 95

Sprout Social

MARCH 7, 2024

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

Analysis 90

Analysis Marketing AI Examples SWOT 90

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on. Each social media platform has its own personality, audience, and format.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Excluding Google signals from reports and explorations.

Features 114

Features Marketing Analytics Tools Google Demographics 114

Top Rank Marketing

NOVEMBER 7, 2023

Today, TopRank Marketing is launching our third B2B Influencer Marketing Report. The report is good news for B2B marketers. This year, 85% reported they had a program. Click the image below to get the full report , and read on for highlights from the third edition of the B2B Influencer Marketing Report from TopRank Marketing.

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Litmus

MARCH 27, 2024

Even with increasing data privacy regulations , marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement. Ready to lift your email reporting to the next level? Or you can just have fun with it to grow your relationship with your audience.

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

Martech

APRIL 4, 2024

“LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Marketers can then choose a target audience among English-speaking decision-makers in the U.S.

Linkedin 65

Linkedin Paid Search Agency Ads Campaigns 65

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Those reporting that they had implemented a CDP fell from 31% to 25%. Those reporting that they had implemented a CDP fell from 31% to 25%. billion in 2028.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Martech

MARCH 19, 2024

Google announced these new features yesterday in Search Ads 360: Google added offsite retail media capabilities to Search Ads 360 to help retailers and brands sell more products together by combining unique retailer audiences with Google AI and scale across channels.

Paid Search Agency 95

Paid Search Agency Google Ads Media 95

illumin

FEBRUARY 12, 2024

The New York Times reported, “The reality is Ms. The Wall Street Journal reported that the NFL has seen its highest ratings since 2015 and data shows that in just one game, the Kansas City Chiefs saw a 63% increase in female viewers between the ages of 18-49.

Paid Search Agency 105

Paid Search Agency Broadcasting Advertisements Advertising 105

Litmus

OCTOBER 4, 2023

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons.

Template 100

Template Budget Programs Click Rate Lead Scoring 100

SocialPilot

APRIL 22, 2024

Instagram Reels are the most effective way for brands to attract and engage with their target audience. If you know the optimal times when your audience is most active on Instagram and time your Reel posts accordingly, you are setting them up to appear in front of the maximum number of people. Let’s break down the key factors.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition. Get MarTech!

Marketing Automation Services 119

Marketing Automation Services Marketing AI Marketing Automation Automation 119

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. An “unboxing” campaign for social media would exemplify this.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Martech

FEBRUARY 16, 2024

The report, “The Global Black Audience,” from Nielsen, calls this group Black Americans and not African Americans because it includes a growing number of immigrants and their children. The challenge is making campaigns that are more nuanced and aware of cultural differences when targeting this audience. Why we care.

Demand 103

Demand Customer Surveys Paid Search Agency Communities 103

Martech

APRIL 22, 2024

Web development resources are often scarce and report into the IT organization. Webflow’s WXP concept is intriguing because it puts more control into the hands of marketers and designers, making it easier and faster to respond to their audience. Clearly there’s an appetite for a different approach.

Acquisitions 70

Acquisitions Personalization Work Management CMS Development 70

Sprout Social

NOVEMBER 29, 2023

This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. Uncover important insights about your audience. There’s no doubt that automation tools help you learn more about your target audience. We say no—but only if you do it right.

Automation 113

Automation Tools Work Management Marketing & Strategy 113

Martech

DECEMBER 21, 2023

The platform uses AI to analyze the picture and write a creative brief that matches the brand, style and audience for the picture. It is powered by the PaLM-2 model and can be used for for tasks such as audience segmentation, analytics and customer journey building. Get MarTech! In your inbox. See terms.

Marketing AI 112

Marketing AI Marketing Analytics Tools Work Management Marketing Management 112

SmartBug Media

FEBRUARY 23, 2024

Your “plays” are your marketing efforts, or the campaigns you put in place to reach and convert your audience. The proper balance of long- and short-term plays can showcase marketing attribution, helping to illustrate what’s resonating with your audience—and where they’re losing interest.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Sprout Social

APRIL 25, 2023

By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app. Defining your target audience and learning how they use Facebook will enable you to: Spend your ad budget more effectively.

Facebook 113

Facebook Effectiveness Ideal Customer Profiles Aggregators 113

BOP Design

DECEMBER 29, 2022

As a business owner or digital marketer, you can use Google Analytics to track and analyze various aspects of your website, including traffic sources, audience demographics, user behavior, and conversion rates. The acquisition reports in Google allow B2B marketers to identify the most effective channels and leverage them for success.

Marketing Analytics Tools 118

Marketing Analytics Tools Analytics Google Marketing Websites 118