Marketing Insider Group

AUGUST 1, 2023

Learning about your audience to connect with them effectively requires extensive research. While interviews are a great way to gain insight into your target audience, they can be extremely time-consuming. AI is a readily available tool that you can access whenever you want to obtain new information about your audience.

Marketing AI 234

Marketing AI Planning Marketing & Strategy Top of Funnel 234

Marketing Insider Group

NOVEMBER 23, 2023

We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Marketing Insider Group

JANUARY 29, 2024

The goal is to make it not just SEO-friendly, but also compelling and informative for your target audience. Think about your target audience. Developing Email Marketing Copy Email marketing is all about connecting with your audience in their inbox. Generating Blog Post Titles Coming up with catchy blog post titles is crucial.

Copywriting 229

Copywriting Optimization Marketing AI FAQ 229

Webbiquity

FEBRUARY 7, 2023

Storytelling is a powerful tool for building a long-term connection with your audience. Without data to back up your story, it’s a fanciful yarn that may not resonate with your audience. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Marketing Insider Group

MARCH 6, 2023

In this post, we’re taking a look at how to create video content that will benefit both you and your audience. Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions.

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

Webbiquity

MAY 9, 2023

These are among the key questions for marketers to ask when determining how best to reach their goals. These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. Or all of them?

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Tailor your videos to specific segments of your audience, addressing their interests or challenges.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Marketing Insider Group

AUGUST 7, 2023

That’s a quarter of your audience that’s no longer engaging with one of your most common marketing channels. Stop shouting at your audience and start having conversations with them. Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard.

Conversion 214

Conversion Top of Funnel Content Lead Nurturing 214

Sprout Social

APRIL 16, 2024

In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. By tracking conversations, sentiment data and other relevant information, they provide insights into audience preferences and behaviors.

Keywords 94

Keywords Template Analysis Barriers 94

Top Rank Marketing

MARCH 20, 2024

Try answering each of the following questions to determine whether the platform still has something to offer your B2B marketing. Is your audience still active on X? As with any channel you’re considering using, this is the most important question to ask. If your audience is sticking with X, then you probably should too.

Twitter 99

Twitter B2B Marketing B2B Bandwidth 99

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Webinar Metrics 103

Webinar Metrics Tips Marketing AI Social Media 103

Optinmonster

APRIL 10, 2024

Marketers who use emotional intelligence to develop highly successful campaigns share these 3 elements: They deeply empathize with their audience. But as new technologies revolutionize our ability to personalize marketing messages to segmented audiences , there’s also an increase in the need for stronger emotional connections.

Marketing AI 89

Marketing AI Planning Paid Search Agency Psychographics 89

Spiralytics

JANUARY 19, 2023

This technique will help keep your audience engaged throughout the customer journey , ensuring they’ll reach the conversion stage and make a sale. Conversational marketing uses tools like chatbots to communicate with customers in real-time, answering their questions and resolving issues. What are their most pressing questions?

SEO 171

SEO Conversion Marketing Strategy Marketing & Strategy 171

Martech

APRIL 11, 2024

Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. But while they’re out there in the wild — which will be over 95% of our target audience — the name of the game has to be effectiveness.

Marketing AI 116

Marketing AI Work Management Effectiveness B2B Marketing 116

Martech

DECEMBER 1, 2023

There are six classifications for use cases: generate, extract, summarize, rewrite, classify and question and answer. Create an outline for the six ways to use generative AI in marketing, covering generation, extraction, classification, summarization, rewriting and question and answer. Crafting an effective prompt is crucial.

Marketing AI 141

Marketing AI Classified Ads Generation Lead Ranking 141

Launch Marketing

NOVEMBER 1, 2023

Ensuring the Right Hire: Identifying VP or Director of Marketing Interview Questions and Answers to Look For Now that you know what you would like your new marketing hire to accomplish, how do you ensure the candidate has the right skills? Question: How do you approach market research and audience segmentation to inform marketing strategies?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Contently

APRIL 6, 2023

A well-crafted buyer persona based on research and data can help you: Understand your customer’s goals, challenges, and pain points Create content that resonates with your target audience Tailor your marketing campaigns to your customer’s needs Improve your customer experience Why Are Personas Important for Your Content Strategy?

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Tiecas

FEBRUARY 14, 2024

Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes? This audience is knowledgeable, has technical expertise, and has specific needs. What Role Does AI Play in Personalizing Industrial Marketing Efforts?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Contently

OCTOBER 18, 2022

Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities. The takeaway? Internal Resources.

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Stevens & Tate

APRIL 15, 2024

To truly optimize these efforts and ensure they reach your target audience, strategic planning and execution are essential. FAQs Answered : A video series that answers frequently asked questions helps demystify the process of moving to and living in a senior community. However, creating video content is just the beginning.

Video Marketing 81

Video Marketing Marketing Strategy Marketing & Strategy Planning 81

Trade Press Services

MARCH 18, 2024

Questions Every Author Needs to Ask While prospective authors have many options available, there are some important questions authors should ponder before deciding which publishing route or routes to take: 1. Some authors (such as professional speakers) already have a captive audience of potential buyers.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Benchmark Email

MARCH 18, 2024

In the fast-paced digital world, email marketing remains a cornerstone for businesses looking to connect with their audience. The question on many marketers’ minds now is whether it’s time to ditch their… The post Is It Time to Ditch Your Email Marketing Software?

Software 98

Software Email Marketing Paid Search Agency Advertising Benchmark 98

Litmus

MARCH 11, 2024

Protect your emails Framework for managing email mistakes Question 1: Is the error minor, inoffensive, and easily understood by your subscribers as a mistake? Question 2: Is the campaign automated or is the send still in progress? Question 3: Can you fix the error or eliminate most of the confusion post-send?

Email Marketing 110

Email Marketing Work Management Marketing Management Paid Search Agency 110

Martech

JANUARY 12, 2024

Now is the time to question prior assumptions, change your thought process and find comfort in testing more than subject lines. But let’s stop and question this for a moment. It may be a new audience, strategy, messaging or market. You win when you invest in knowing your audiences better than your competition.

Efficiency 128

Efficiency Ideal Customer Profiles B2B Marketing Planning 128

Launch Marketing

FEBRUARY 7, 2024

We compiled a list of the most critical questions you will need to answer to develop a successful go-to-market strategy. Answer the below questions to ensure your company goals are outlined and aligned with your vision. Here are some questions to get you started. Consider these questions to leverage valuable customer insights.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy B2B Marketing Planning 111

Sprout Social

MAY 4, 2023

They’re also an excellent way to find and learn about your target audience in a more concentrated space. And LinkedIn audiences have twice the buying power of the average online audience. By asking questions and sharing expertise, members can build deeper relationships with each other. Here’s why.

Linkedin 128

Linkedin Work Management Rules Marketing Management 128

Launch Marketing

APRIL 10, 2024

Whether it is on LinkedIn or not, it is imperative to market on the platforms your audience is on. Regardless of the platform, your audience, potential customers and partners are all on social media and you need to be there with them. Do they respond to comments and questions? What types of content are they sharing?

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Martech

DECEMBER 21, 2023

Constructing a powerful and effective value proposition must include what is exclusive to your offer and answer the question “Why should I choose your company over any other company?” Encourage your teams to study and question the plan. will be one of many your audience sees. Don’t do that. Remember: “Fortune favors the bold.”

Ideal Customer Profiles 106

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 106

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Webinars provide a platform for real-time interaction between your brand and its audience.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Martech

JANUARY 25, 2024

A true marketer asks uncomfortable questions that reveal hidden truths. They make clients (whether internal or agency clients) squirm with questions like: What’s the real reason you exist — not just what you sell? This transparency fosters trust, loyalty and a sense of partnership with your audience.

Intent 120

Intent Brand Identity Branding Paid Search Agency 120

Outgrow

APRIL 8, 2024

But first, let’s take up a more fundamental question, shall we? These forms play a crucial role in continuous improvement by providing organizations with valuable input from their target audience. Likert scales and open-ended questions may be included to gather detailed insights, guiding product development and improvements.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Trade Press Services

MARCH 4, 2024

It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. It’s also important to consider the shelf life of that content and how long it remains relevant to target audiences. The effectiveness of personalization requires clearly defined and segmented audiences.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Martech

APRIL 3, 2024

Many, like r/askscience (25 million subscribers) and r/askhistorians (2 million subscribers), are widely respected forums where experts respond to questions. The more you know your audience, the better you will do — a real plus for B2B marketers. “We These are moderated by volunteer users, so the quality of posts can vary.

Mobile Advertising 84

Mobile Advertising Social Media Aggregators Communities 84

Modern B2B

APRIL 18, 2024

It will likely also include the ability to ask follow up questions to refine the search results, as can be seen currently with how ChatGPT works. It’ll enable you to ask more complex questions as a search query, with the platform piecing together and delivering the relevant insight to the user.

PPC 52

PPC SEO Marketing & Strategy SERP 52

SocialPilot

FEBRUARY 19, 2024

While the ability to create large quantities of content has significantly increased, the question of quality and originality still lingers in the minds of many professionals. The questions that numerous users have asked include: Is the content generated by AI original? These questions are a name of a few.

Generation 98

Generation Psychographics Content User-Generated Content 98