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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Personalization Is the Way to Go Companies can improve their prospects’ chances of engagement and conversion by personalizing their messaging and services to appeal to particular target audiences. To minimize bounce rate, spend time validating and verifying addresses when creating or maintaining prospect lists.

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B2B Digital Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. This means that your digital presence is essential to educating prospects and securing conversions.

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Personalization at scale: Crafting personalized content that resonates with each segment of your audience becomes more challenging as your business scales (which, again, is why humans can’t be taken entirely out of the loop). Lead nurturing is designed to develop relationships with potential clients after B2B prospecting is done.

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How To Improve Your Content Conversion Rate

Marketing Insider Group

An effective strategy optimized for conversion is guaranteed to not only increase your business’s content conversion rate, but also gain more traffic, prospects, loyal customers and sales revenue. Site visitors interested in your company’s products and services are likely to turn into prospective customers. Registration.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. Which production secrets are key to transitioning webinar attendees to active sales prospects. Have you held back on doing webinars because of the level of effort required?

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Why Your Business Isn’t Seeing New Leads Online

Marketing Insider Group

Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. You need to determine why a target audience isn’t making the contact you need. They punish brands who fail to produce content that’s actually valuable and relevant to their target audiences. How do you know?

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How to Build a Digital Product Brand That Lasts

Webbiquity

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Despite splintering across networks, social media platforms remain a powerful communication channel with customers and prospective clients.

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How ZoomInfo Enhances Your ABM Strategy

And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience. The amount of bad data causes teams to waste valuable time during their workflow, and decreases their number of targeted prospects.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects. The results were not surprising in some areas, but were very surprising in others.

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Why Gifting is the Secret to Successful ABM Campaigns

To rise above the digital noise, you need to connect with your audience in a new way. Instead of doing the same thing over and over again, however, you can use gifting to connect with customers and prospects. The digital landscape is getting more and more crowded, and marketers are looking for creative ways to reach customers.