Martech

APRIL 17, 2024

Composable CDP GrowthLoop and information company TransUnion have announced a new partnership to optimize audience reach and ad spend. This can lead to campaigns reaching non-optimal audiences. Enhanced Match Rate, as the new capability is called, is aimed at: Engaging higher percentages of target audiences on paid channels.

Advertising Agencies 83

Advertising Agencies Paid Search Agency Privacy Ideal Customer Profiles 83

CMSWire

APRIL 18, 2024

How marketers can balance scale, relevance and privacy in a post-cookie world. Continue reading.

Tactics 116

Tactics Privacy Relevance Personalization 116

Martech

FEBRUARY 7, 2024

As currently consituted, Google Privacy Sandbox faces multiple challenges, said IAB Tech Lab in a new report. The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. How has it been for you? Industry reactions.

Privacy 110

Privacy Google Advertising Agencies Paid Search Agency 110

Customer Experience Matrix

APRIL 30, 2019

I spy with my little eye…privacy systems! Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer technologies. In other words, privacy-protecting systems are a big and growing business. The implications of this are intriguing.

Privacy Protection 219

Privacy Protection Privacy Eye-Tracking Mobile Advertising 219

Trade Press Services Newsletter

AUGUST 4, 2022

In late June, the Energy and Commerce Committee introduced the American Data Privacy and Protection Act (ADPPA) to the U.S. House, taking a huge step forward for congressional negotiations about data privacy. privacy regulations, including the California Consumer Privacy Act , the ADPPA affects nonprofits and small businesses.

Privacy 130

Privacy Privacy Policies Privacy Protection Marketing Management 130

Zoominfo

AUGUST 30, 2022

Well, now we need to add a fifth P to the mix: privacy. Privacy compliance has become an essential part of modern-day marketing. While GDPR privacy compliance remains a top priority, the ePrivacy Directive adds complexity by limiting the manner in which marketers can launch campaigns, depending on where their audience lives.

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Biznology

JULY 12, 2021

Marketers Need Legal Support in Privacy Compliance. That’s true, but it neglects the reality that as consumers grow more knowledgeable and sophisticated about protecting their own data, transparency and pro-audience policies will become a competitive advantage for marketers. Let’s look at those costs and headaches first.

Privacy 104

Privacy Paid Search Agency Domain Transparency 104

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations.

Work Management 93

Work Management Marketing Management Privacy Marketing Analytics Tools 93

Biznology

AUGUST 9, 2021

Unless you’re at least a little geeky about privacy and digital marketing, the DuckDuckGo search engine probably would not be on your radar. Their ideas about privacy, though, certainly are on the radar of the search and advertising giant, as well as anyone who trades in consumer data. Where does that leave us as marketers?

Privacy 104

Privacy Transparency Advertisements Advertising 104

Zoominfo

OCTOBER 5, 2021

You need accurate, up-to-date, and privacy-compliant business data to successfully engage buyers across continents. And we provide industry-leading data privacy measures so you can rest easy about compliance. Go-to-Market with Confidence and Privacy Compliance Privacy compliance remains a top concern for companies and consumers.

Zoominfo 130

Zoominfo Privacy Marketing Analytics Tools Opt-out 130

Martech

JANUARY 14, 2022

The research was conducted in December by GroupM’s Audience Origin (formerly LivePanel) and included 1,000 U.S. Read more: Predictions 2022: Data strategy and privacy. In this study, the numbers appear to be consistently in the 5% range for drop in consumer sentiment around privacy, data and new technology. That number is 5.4%

Privacy 117

Privacy Barriers Marketing Management Transparency 117

Biznology

SEPTEMBER 15, 2021

The answer to that question may not be easy to divine, but there is another question that can help you make your decision: Is my target audience using these devices now or will they be there soon? If that defines your audience you likely have some time before you need to focus resources on voice-activated search. Comfort with Privacy.

Privacy 104

Privacy Amazon Trust Marketing Marketing Mix 104

Martech

DECEMBER 29, 2021

In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy. Read next: 2022 Predictions: Customer Experience & Digital Experience.

Privacy 123

Privacy Marketing & Strategy Privacy Policies Loyalty 123

Heinz Marketing

MARCH 22, 2023

Digital privacy and compliance was not a concern for B2B buyers who handed out their data with little understanding of how it was used or shared. Companies aren’t always forthcoming with how they use your personal information, and privacy policies can run hundreds of pages that no one is taking the time to read.

Privacy 85

Privacy Privacy Policies B2B Marketing Opt-out 85

Martech

APRIL 6, 2022

Targeting the right audience on the right channels and measuring the right performance metrics is core to any successful marketing program. But measurement is becoming increasingly difficult in today’s privacy-first world. The post How do you prioritize measurement in a privacy-first world? ” presented by iQuanti.

Privacy 129

Privacy Advertising Channels Marketing Report Effectiveness 129

Litmus

JUNE 8, 2021

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. What this might mean for email marketers.

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

Valasys

MARCH 11, 2024

In today’s digital landscape, data privacy is paramount. Understanding the Power of First-Party Data in a Privacy-Conscious World In the age of heightened data privacy concerns, marketers face a critical crossroads. A well-designed first-party data strategy can actually bridge the gap between personalization and privacy.

Privacy 40

Privacy Ethics Transparency Aggregators 40

Martech

SEPTEMBER 27, 2021

Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. Value data privacy to build customer trust. Once you’ve collected more audience data, it’s important to categorize it.

Privacy 113

Privacy Lead Scoring Lead Ranking Ad Building 113

Customer Experience Matrix

OCTOBER 14, 2019

Naysayers doubted that the European Union’s General Data Protection Regulation (GDPR) and ePrivacy rules, California Consumer Privacy Act (CCPA) and related privacy regulations would have any real impact on the flow of consumer data. In sum, privacy regulations won't kill targeted marketing.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

Liveintent

SEPTEMBER 1, 2021

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email. What exactly is Mail Privacy Protection?

Privacy Protection 136

Privacy Protection Privacy Click Rate Custom Publishing 136

Vision6

AUGUST 3, 2021

While the updates were celebrated by Apple as part of their “legacy of privacy leadership”, it still means there will be some big changes ahead for email marketers. Email marketing will continue to evolve, as it has done with other recent data privacy changes. What is Apple Mail privacy protection? What can you do to prepare?

Privacy Protection 105

Privacy Protection Privacy Email Marketing Planning 105

Porch Group Media

SEPTEMBER 20, 2022

Last year, Apple made changes to its privacy policies, which have had a huge ripple effect, fundamentally changing the digital marketing space. The impact based on earnings reports from major social media companies such as Facebook, Twitter, and others, revealed a $278-billion fallout from Apple’s privacy changes.

Privacy 88

Privacy Privacy Policies First-Mover Advantage Paid Search Agency 88

illumin

JANUARY 26, 2024

Privacy is top of mind for advertisers (and AdTech companies) because it is a central concern for their customers – both existing and potential. Consumer privacy and fraud protection are of the utmost importance in our industry and should be a marketer’s top priority going into the post-cookie age of advertising.

Privacy 59

Privacy Advertising Agencies Media Ad Frequency 59

Litmus

JANUARY 18, 2022

But as data privacy regulations continue to evolve, the delicate balance of creating the personalized experience users expect while considering data privacy continues to be an uncertain path. So what’s the key to being privacy conscious while also improving your customer profiles? Transparency creates trust. Transparency.

Privacy 84

Privacy Personalization Transparency Loyalty 84

Martech

SEPTEMBER 6, 2022

It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. Get MarTech! In your inbox. See terms.

Privacy 107

Privacy Advertisements Advertising Tips 107

Golden Spiral

AUGUST 4, 2022

Consumer sentiment about privacy issues is at an all-time high. Competitors like Apple are engaging in very public, messy spats about privacy and competing corporate agendas. But in recent years, the rhetoric around privacy in advertising has reached a fever pitch.

Privacy 62

Privacy Advertising Agencies Advertisements Advertising 62

Bluetext

APRIL 5, 2024

In digital marketing, prioritizing data privacy and security is a key challenge and opportunity as consumers demand protection of their personal information. This blog post explores the significance of data privacy and security, offering strategies for marketers to prioritize transparency, compliance, and trust with their audience.

Privacy 44

Privacy Trust Marketing Ad Building Transparency 44

Biznology

NOVEMBER 22, 2019

While the companies running social media platforms invest heavily in protecting their user data and privacy, the same can’t be said for the companies that stand behind third-party social media apps. Today, we are going to help you learn how to protect your internet privacy on social media apps and understand why it is crucial.

Privacy 156

Privacy Social Media Media Lock-In 156

DAGMAR Marketing

SEPTEMBER 1, 2021

On March 30, 2021, Google unveiled its plans to release FLoC—a proposed alternative to third party cookies that claims to offer more user privacy—while still tracking users to provide advertisers with the information they need. FLoC, short for Federal Learning of Cohorts, is part of the Google Privacy Sandbox. What is FLoC?

Privacy 98

Privacy Marketing Proposals Paid Search Agency User-Generated Content 98

Content Standard

AUGUST 24, 2021

Meaning an overwhelming number of brands are beholden to a small circle of tech overlords for access to closed ecosystems of audience data. If you haven’t yet, I highly recommend checking out Dentsu’s The Cookieless World report, which does a great job explaining the magnitudinous impact of data privacy on digital marketing.

Privacy 127

Privacy iProspect Ad Exchange Paid Search Agency 127

Heinz Marketing

JUNE 27, 2022

It’s no secret that the digital privacy landscape is changing. Third-party cookies : These are the cookies that can put your privacy in danger. For years, brands have relied on cookies to track website visitors and collect data to allow targeting ads to “interested” audiences. Apple Mail Privacy Protection.

Privacy 71

Privacy Privacy Protection Opt-out Opt-in 71

Search Engine Journal

NOVEMBER 3, 2022

Google announced an impact to audience targeting as a result of ongoing requirements for user privacy. The post Google Announces Sunset Of Similar Audiences appeared first on Search Engine Journal. Learn how your Google Ads campaigns may be affected.

Google 105

Google Privacy Ads Campaigns 105

Biznology

OCTOBER 15, 2021

To summarize, the protections Apple announced may have been helpful in helping keep kids safer, but they were pretty terrible at protecting everyone’s privacy. Unless your audience is entirely replaceable, you’re playing with fire if you aren’t fully honest about any breaches or other issues. Data doesn’t magically protect itself.

Trust Marketing 104

Trust Marketing Planning Privacy Paid Search Agency 104

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? No need to crunch the numbers—we’ve got you covered with the automated Apple Audience Report in Litmus Email Analytics. Get a personalized breakdown of your Apple Mail audience. Here’s how to get your very own Apple Audience Report.

Privacy Protection 107

Privacy Protection Privacy Open Rate Deliverability 107

JangoMail

DECEMBER 24, 2021

In case you haven’t been following tech news this past year, Apple announced changes to privacy in its Mail app. What is Apple’s Mail Privacy Protection? Apple launched Mail Privacy Protection (MPP) on September 20th, 2021. Users that choose “Protect Mail Activity” are opted into Mail Privacy Protection.

Privacy Protection 70

Privacy Protection Privacy Open Rate Click Rate 70

Search Engine Journal

MARCH 22, 2023

Learn more about tomorrow's hearing with TikTok CEO about data privacy and creating a safer digital space for younger audiences. The post TikTok CEO To Testify In Hearing On Data Privacy And Online Harm Reduction appeared first on Search Engine Journal.

Privacy 90

Privacy Social Media Media 90

Martech

FEBRUARY 17, 2022

Obviously any platform that increases the value of its audience by being able to observe its behavior outside its own app. The post Good morning: Here comes the Android Privacy Sandbox appeared first on MarTech. Who does it hurt? We know who that is. Sara McNamara , marketing operations leader, Slack. Processing.Please wait.

Privacy 95

Privacy Opt-in Conference Internet Marketing 95