Trade Press Services

MARCH 4, 2024

It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. It’s also important to consider the shelf life of that content and how long it remains relevant to target audiences. One way to consider these content types is through their lifespan and relevance to the reader.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Trade Press Services Newsletter

MARCH 7, 2024

Marketing Your Book Marketing Mistakes Authors Make and How to Avoid Them Get Published, Get Results When experts showcase thought leadership through published content, they forge new connections with target audiences based on valuable insights. Please schedule a call with one of our experts.

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Paper Thought Leadership Planning Storytelling 311

Anyword

APRIL 27, 2023

Anyword’s NEW product updates are here to make it easier than ever to connect with your specific audiences and drive more engagement! Meet our automagically Suggested Target Audiences , plus NEW & Improved Social Media Templates. Worse still – what if you’re talking to the wrong audience altogether?

Social Media 98

Social Media Template Media Viral Marketing 98

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. In fact, press releases are still very relevant.

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

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Press Distribution PR Public Relations 100

BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . Why should your story be shared with their audience? . For some press opportunities, it’s all about coming up with a unique angle.

Press 88

Press Tips Business B2B Thought Leadership 88

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.

Press 42

Press Traffic Marketing Websites Public Relations 42

Biznology

AUGUST 12, 2016

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. How can you make your press releases more effective and stand out against the rest?

Press 80

Press Effectiveness Tips Buzz 80

BuzzSumo

AUGUST 29, 2023

Rebranding can improve a company's image and valuation, but also risks confusing audiences, damaging engagement, and requiring years to rebuild recognition.

Press 74

Press Companies PR 74

Walker Sands

OCTOBER 20, 2021

With every media interview comes the opportunity to get your B2B company’s story into the press, but talking about your company alone won’t help you make headlines. Prior to your interview, spend some time researching the media outlet’s audience. Repetition is a way for your message to linger in the minds of the audience.

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Press Media Sample Rules 59

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

Press 85

Press Digital Asset Management PR Case Studies 85

ClearVoice

MAY 14, 2020

As a marketer or a writer, you’ve probably spent a certain amount of time thinking about who your audience is. But in spite of those mental exercises, anyone who writes a piece of content often defaults to speaking to a broad and nebulous “audience” that could encompass consumers, colleagues, and random people on the Internet.

Work Management 112

Work Management Marketing Management Press Content 112

Webbiquity

APRIL 23, 2024

Personalization Is the Way to Go Companies can improve their prospects’ chances of engagement and conversion by personalizing their messaging and services to appeal to particular target audiences. You may make your communications more relevant by segmenting your email lists according to industry, job description, or previous contacts.

ROI 149

ROI Email Marketing B2B Marketing Marketing Automation Services 149

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach.

PR 130

PR Thought Leadership Press Lead Scoring 130

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. These journals are highly specialized with a tight audience focus. This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. All from a press release. 6 Benefits of B2B Press Releases.

Press 67

Press B2B Blast Campaigns Public Relations 67

Trade Press Services Newsletter

NOVEMBER 2, 2023

Professional awards can establish you as an expert in your field and increase visibility with target audiences. Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Trade Press Services Newsletter

FEBRUARY 1, 2024

What do you have to offer your target audiences? Then use it to connect with your target audience in an authentic way. Your audience will appreciate the innovative, tailored content you create by consistently evolving your marketing strategy. What is your unique value proposition ? How are you better than your competitors?

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Customer Experience Matrix

MAY 6, 2017

One of the most interesting stories playing out right now is online advertising, where the walled gardens of Google , Facebook , and other audience aggregators are under assault by insurgent advertisers who, like most rebels, aspire as much to replace their overlords as destroy their power. Recent complaints about ad measurement.

Marketing Management 120

Marketing Management Paid Search Agency Vendors Ads 120

Integrated B2B

FEBRUARY 18, 2020

When asked by a client to repurpose a press release to an article recently, I tackled the task head-on and produced not one, but two brand-spanking-new pieces of landing page content. Recently, a client asked me if I could turn one of its already published press releases (PR) into an interesting article. Something old, something new.

Press 52

Press Copywriting PR Content 52

Brandpoint

MARCH 5, 2019

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. Your audience needs to know what your new product does, and why they need it, in a clear and concise way.

Press 69

Press Product Screencast FAQ 69

ConvertKit

DECEMBER 16, 2021

Enter Facebook Custom Audiences. By linking your email list with a custom audience on Facebook, you can be sure you’re always landing your ads in front of the right people at the right time. What is a Facebook Custom Audience? A Facebook Custom Audience is a group of people who have previously engaged with your business.

Facebook 84

Facebook Landing Pages Ad Frequency Mobile Advertising 84

ClickDimensions

APRIL 24, 2019

Your company just secured some great press coverage – congrats! With so many sources for news today, it can be difficult to know whether your ideal audiences consumed your big piece of publicity from the original source. Here are four simple ways you can maximize your press coverage by marketing it: 1. Share it internally.

Press 55

Press Media Blast Campaigns Paid Search Agency 55

ConvertKit

SEPTEMBER 14, 2020

So when he heard about someone creating a website called “Twitter Should Hire Me” that got a ton of press and subsequent job offers, he thought, why not try something similar? His audience grew and the positive responses he got every time he wrote a new post made him wonder: What would happen if I just threw them together in a book?

Opinions 77

Opinions Communities Creativity Television marketing 77

Lake One

AUGUST 13, 2020

According to HubSpot , video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. What are the Benefits of Video Marketing for Business. Increase Brand Awareness and Consumer Trust.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Scoop.it

MARCH 26, 2020

Creating press releases. Adding insights to curated content helps you provide context for your audience and set the tone as the industry leader. Sharing with the right audiences. press mentions, this article came up. Collaboration with your social media team. Arranging interviews and responding to media inquiries.

Curation 74

Curation Press Paid Search Agency Content 74

Metadata

NOVEMBER 1, 2023

Audience targeting has always been a B2B marketer’s kryptonite. But citing these factors as the reason why you’re not reaching the right B2B audience? The “old way” of B2B audience targeting When I think of old-school targeting and B2B marketing, a few words come to mind: passive, forgettable, and blah. Not even close.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

DivvyHQ

SEPTEMBER 20, 2021

What are the biggest challenges in the content creation process? Have new challenges arisen since the pandemic? In this post, we’re going to define the most common issues and provide you with proven fixes. Let's go!

Press 104

Press Content Process Buyer's Journey 104

Trade Press Services

FEBRUARY 19, 2024

Speaking engagements are a valuable way for thought leaders and other experts to provide value to audiences. Do leverage press and media exposure. Press coverage is different from contributed articles. Press releases are a valuable medium for sharing news related to research or scholarly contributions.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Trade Press Services Newsletter

OCTOBER 6, 2022

Even the most brilliant content is useless if it’s not distributed to your audiences where and how they are looking for it. Many industry podcasts with established loyal audiences invite guest speakers to share insights and serve as thought leaders. As a bonus, UGC can be more cost-effective than traditional advertising.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

ClickZ

DECEMBER 10, 2019

Colleen Scollans began her career at Oxford University Press (OUP) in the sales department before going on to head up OUP’s US-based marketing department, where she managed a team of nearly three hundred marketers. social media management, monitoring, audience engagement) can be added over time.

Work Management 83

Work Management Press Marketing Management CMO 83

Marketing Insider Group

JULY 7, 2021

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. PR teams do things like secure media coverage, pitch and write stories, send out press releases, manage ad campaigns, and promote events and news. Our opinion? Everybody’s right.

PR 324

PR SEO Lead Scoring Lead Ranking 324

Trade Press Services Newsletter

JANUARY 4, 2024

Audiences have come to expect authentic human connection and tailored brand messages. Use this opportunity to get to know your audience on a deeper level. Your content should focus on addressing the questions, needs and pain points of your target audiences. Personalization will be a key B2B marketing initiative in 2024.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Trade Press Services

JANUARY 29, 2024

Brand ambassadors are individuals who serve as the face of the brand and share less biased perspectives that are often more trusted by target audiences. 4: Press and Media Publishing bylined articles in trade magazines and industry journals is another way to promote the message of your brand backed by an impartial third-party ambassador.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Marketing Craftmanship

AUGUST 31, 2011

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” Flacks began using the press release as a marketing and propaganda tool, and this was a bad thing. And over time, it will make you irrelevant.

Public Relations 100

Public Relations Press PR Content 100

Trade Press Services

MARCH 18, 2024

Traditional Publishing Traditional publishers can range from well-recognized entities to small press options. Once the book is published, it will be necessary to promote it to target audiences, which requires an additional investment of time and marketing skill. Additional time is required for editing, design, and production.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Navigate the Channel

OCTOBER 19, 2023

Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. Be Prepared for the Media Whether you expect to interact with members of the press or not, you should be prepared – just in case. No press kit?

Trade Show 65

Trade Show ROI Tips Press 65