Marketing Insider Group

JUNE 8, 2020

If you’re reading this, then I think you probably get the value of brand storytelling. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. She’s a highly-regarded marketing leader, and she totally gets why storytelling matters. Quick Takeaways.

Storytelling 288

Storytelling CMO Paid Search Agency Companies 288

Contently

MARCH 2, 2020

As Jonathan Gottschall writes in The Storytelling Animal , human beings are built for stories. We all have storytelling superpowers inside us, but as the pressures of life builds—tests, grades, jobs, mortgages, performance reviews—we lose sight of this instinctual skill. We spend our lives telling ourselves tales.

Storytelling 191

Storytelling B2B Thought Leadership Paid Search Agency Thought Leadership 191

Navigate the Channel

DECEMBER 5, 2023

One of the most effective ways to connect with your audience and differentiate your brand is through storytelling. Effective storytelling can create a lasting impression and emotional connection with your customers. Know Your Audience Knowing your audience is akin to laying the foundation of a well-structured story.

Storytelling 65

Storytelling Buyer Personas Guidelines Transparency 65

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. This generally happens at the upper stages of the marketing funnel, where the priority is building your brand’s initial relationship with your audience.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Zoominfo

OCTOBER 5, 2021

Nothing captivates an audience like a great story—no matter what industry you work in. Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. Keep reading!

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Contently

JANUARY 22, 2021

That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). Social impact storytelling needs to be a part of your content strategy in 2021. When possible, align your social impact storytelling with a product.

Storytelling 211

Storytelling Trends Ethics Content 211

Only B2B

OCTOBER 31, 2023

In the fast-paced world of sales, where technology meets human connection, storytelling has emerged as a potent tool. This blog unravels the intricate relationship between storytelling and SQL conversion, unveiling techniques, strategies, and the pervasive influence of storytelling throughout the sales journey.

Storytelling 62

Storytelling Top of Funnel Sales Qualified Leads Lead Ranking 62

Heinz Marketing

SEPTEMBER 26, 2023

With the ever-increasing competition for your audience’s attention, the art of the “cold open” has become a powerful tool to capture your prospect’s interest from the very beginning. Handley emphasizes the importance of understanding your audience’s pain points, needs, and interests.

B2B 124

B2B Storytelling Impressions B2B Sales 124

ClearVoice

AUGUST 30, 2023

The most effective way to do that is through storytelling. Harvard Business Review found that human brains naturally favor narratives, and therefore, people are more likely to respond positively to content with a storytelling component. What will make your audience tick?

Storytelling 91

Storytelling Conversion Paid Search Agency Content 91

The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

Heinz Marketing

SEPTEMBER 14, 2023

Whether communicating out to your team, cross functionally to colleagues, or upwards to executives, effective storytelling assuages fears, gains and maintains buy-in, and grants the clarity people need to engage. In our case, it is storytelling’s triumph over resistance. And so we come to 5: showing the obstacles overcome.

Storytelling 110

Storytelling Buy Lead Ranking Work Management 110

Stevens & Tate

FEBRUARY 10, 2022

When it comes to any type of marketing effort, engaging your audience is of utmost importance. Keeping your audience interested is probably the biggest challenge. To ensure that your audience remains engaged, you need to use the power of brand storytelling. Why is Storytelling Crucial to Marketing?

Storytelling 114

Storytelling Buyer Personas Case Studies Case Study 114

Webbiquity

JANUARY 16, 2024

Whether you’re launching a new product, trying to more effectively connect with your audience, or just want a fresh approach, these ideas are all about bringing some fun and creativity to your videos. Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Contently

MARCH 9, 2020

Last week, I explored the first of the four elements of great storytelling: relatability. Unfortunately, it often doesn’t make for very good content or storytelling. All things the audience had likely never seen before. Relatability draws your audience in, then novelty holds their attention. It makes sense.

Storytelling 158

Storytelling Cable Class Viral Marketing 158

Scoop.it

MARCH 16, 2021

However, it has also pushed the marketing professionals to master the presentation skills to sustain this super-competitive environment and take their businesses to the next level. For most marketers, preparing a gripping presentation from scratch is a hard nut to crack. Instances When Marketers Need Effective Presentations.

Rules 105

Rules Effectiveness Work Management Paid Search Agency 105

Circle Studio

AUGUST 13, 2020

Presentations play an important role in marketing and business development. Whether speaking at a conference, making a new business pitch, meeting with a client, or hosting a webinar, presentations can be a true differentiator—for better or worse. But as important as presentations are, they can often be treated as an afterthought.

Effectiveness 141

Effectiveness Act-On Webinar Metrics Statistics 141

Meerkat Marketing

APRIL 28, 2021

Graphic design and marketing professionals have found themselves creating presentations to help virtually present, explain and engage audiences both internal and externally. . Here are a couple striking statistics to showcase the importance of a well designed and thought out presentation. . – Forbes. – Forbes.

Design 97

Design Tips Storytelling High Quality Lead 97

Scoop.it

SEPTEMBER 2, 2021

In addition, there is one more tool that is mostly overlooked by marketers, i.e., marketing presentations. Marketing presentations can do wonders when it comes to pitching ideas to management/clients, proposing a new marketing campaign, and launching a new product. Begin Your Presentation with a Bang. Here we go!

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Valasys

SEPTEMBER 20, 2023

Introduction Have you ever listened to a lecture, TED Talk, or presentation and noticed how the speaker uses real-life experiences and stories to convey the message? When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal.

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Contently

JULY 10, 2019

Cue data storytelling. The Rise of Data Storytelling. If you only dish out content about your organization’s updates, you’re not showing you truly understand what actually matters to your audience. We just have to put in more legwork (AKA, more thought into design, presentation, pitching, etc.).

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

ClearVoice

SEPTEMBER 13, 2023

From the oral tales of old to today’s written novels, the power of storytelling is undeniable. So, it’s no surprise that more marketers are leveraging B2B storytelling to connect with their target consumers. In this guide, we’ll take a look at the impact of B2B content storytelling. Share testimonials and case studies.

Storytelling 52

Storytelling Marketing AI Effectiveness B2B 52

KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. But, there are a few techniques we can apply to create content that engages our audience and leaves a lasting impression. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. Show, Don’t Tell. Keep Them Engaged. Or, just use this tool ).

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

Scoop.it

SEPTEMBER 28, 2021

By 2016, one study named them as comfortably the most-shared content type: The world’s moved on a little since then –– for starters, Google+ has joined Bebo and Friends Reunited in the social media graveyard –– but infographics can still be extremely effective from a storytelling and brand-building perspective. Revamp Your Brand Collateral.

Storytelling 96

Storytelling Brand Identity Branding Work Management 96

Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. You have to ask yourself, “Will this story be interesting to my audiences?”

Storytelling 167

Storytelling Marketing Budget Creation Startups Barriers 167

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

Storytelling 111

Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 111

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. As it is on the occasional Saturday, I present several links wrapped around a theme and worthy of your attention. 1) What is storytelling? 1) What is storytelling? 2) Why storytelling works: The Angel’s Cocktail.

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Can you tell us about your current role as SVP, Audience Development at Complex Networks? We certainly don’t.

Storytelling 61

Storytelling Paid Content Advertising Agencies Mobile Advertising 61

Marketing Insider Group

APRIL 15, 2024

These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. Who Are B2B Creators?

Enterprise Management 236

Enterprise Management B2B B2B Thought Leadership SMB 236

Biznology

MAY 13, 2019

Audiences are savvier and more skeptical than ever, and if consumers perceive a message to be inauthentic, they will challenge, and possibly even boycott the brand. Storytelling works because it engages, a real challenge in our saturated world of data obsession, extreme clutter, volatility, and the decline of trust and credibility.

Storytelling 123

Storytelling Brand Identity Branding Ethics 123

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 100

Peer-to-peer Case Studies Hubspot Interactive Marketing 100

ClearVoice

JUNE 29, 2020

What is visual storytelling? Visual storytelling is a method of conveying narratives and ideas through visual media that empowers readers to take action. Visual storytelling options include graphics, illustrations, photography, animation, and video. Infographics are one of the preferred tools for visual storytelling.

Paid Content 138

Paid Content Storytelling Budget Programs Marketing Budget Creation 138

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Video Storytelling Tips 3.1 Use Humor to Engage Your Audience 3.2 Contents 1.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Digilant

JULY 7, 2022

While the subject matter may require a certain formality, a cautious tone, and unglamorous language, that doesn’t mean that storytelling in healthcare has to feel like a doctor’s waiting room. For this reason, advertisers also need to be careful that they’re getting their messages to the right audience segments.

Storytelling 52

Storytelling Advertisements Advertising Practices 52

Marketing Insider Group

NOVEMBER 28, 2022

This was the title of a presentation I was giving about 10 years ago. I probably delivered a version of this presentation 100 times, in 20 different places. This is the title of another presentation I delivered all over the world. Helpful content , Thought Leadership , and brand storytelling are the new game for marketers.

Paid Search Agency 324

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 324