audience 
Marketing Insider Group
MARCH 25, 2024
It’s about using that data to outsmart the competition and capture your audience’s attention. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time. Better Customer Experiences: Personalize your interactions , and customers will stick around for more.
Marketing Insider Group
APRIL 11, 2023
Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort.
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Marketing Insider Group
JANUARY 30, 2024
Because audiences today are savvy; they educate themselves. The first step is understanding your audience. We call it the ‘Understand Audiences (Buyers)’ framework. Because getting into the heads of your audience is what makes or breaks your content strategy. This approach is changing the game. Think about it.
Webbiquity
JUNE 13, 2023
Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Personalization can help. But you need to create meaningful connections to retain their business.
Salesforce Marketing Cloud
JANUARY 3, 2024
It’s a challenging time for streaming services. Nearly half of consumers say streaming services are too expensive and nearly a third plan to trim back on their subscriptions, with prime demographics leading the way on the cutbacks — 62% of millennials and 57% of Gen Z. But those days appear to be numbered.
Marketing Insider Group
APRIL 21, 2021
With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. Here, we’re discussing how you can build and leverage your brand identity to create content your audience actually wants to read by choosing a theme, identifying a voice, and keeping content fresh.
Webbiquity
SEPTEMBER 28, 2022
But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands.
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