CoSchedule

JULY 25, 2022

White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of white papers to write one well. Let’s look at 25 examples of white papers with takeaways to help you create your own.

Paper 52

Paper Examples Marketing & Strategy Terms and Conditions 52

Brandpoint

FEBRUARY 17, 2024

This will help your target audience trust the article and feel understood. But you will still miss the mark if you reach your audience and cannot convey a timely message that appeals to their priorities. Engaging your target audience Once you understand who you are speaking to, you can find the best way to reach them.

Distribution 62

Distribution Word of Mouth Broadcasting Work Management 62

DivvyHQ

OCTOBER 7, 2021

Learn how to write a white paper and showcase that technical know-how. Here's a comprehensive guide to help you with the entire process, including: strategy, SME collaboration, white paper creation, and promotion. Want to make the most of your company’s collective expertise? Never done it before? Let's go!

Paper 89

Paper Promotion SME Content 89

ClearVoice

FEBRUARY 9, 2021

What is a white paper? A white paper is an in-depth piece of content (similar to an ebook) or well-researched report that allows a business to serve as an authority on a topic, often by presenting a problem alongside a solution. What makes white papers more than just ebooks? What makes white papers more than just ebooks?

Paper 52

Paper Case Studies Case Study Sales Qualified Leads 52

Martech

APRIL 18, 2022

The company filed papers on Friday with the 9th Circuit Court of Appeals for permission to immediately appeal a decision by U.S. It pointed to a report by the Video Advertising Bureau, which said in 2017 Facebook’s estimates of audience reach in every U.S. Get the daily newsletter digital marketers rely on. Why we care.

Facebook 101

Facebook Class Paper Pricing 101

Trade Press Services

MARCH 4, 2024

It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. It’s also important to consider the shelf life of that content and how long it remains relevant to target audiences. The effectiveness of personalization requires clearly defined and segmented audiences.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Heinz Marketing

AUGUST 13, 2022

How to Talk to Your Audience: The right message to the right people at the right time. How To Write an Exceptional White Paper for Your B2B Brand. In this article, Sarah Parker offers the 7 key steps in creating a successful white paper for B2B marketing.

Paper 52

Paper Effectiveness B2B Buyer's Journey 52

Martech

JUNE 26, 2023

Ross’s paper describes an ordinary person attempting to make sense of the world by interpreting “his own behaviors and the actions of others.” Even when assessing an audience in the aggregate, you must accurately understand the interplay between internal and external drivers of behavior. Get MarTech! In your inbox.

Trigger Marketing 107

Trigger Marketing Buyer Personas Aggregators Analytics 107

Marketing Insider Group

SEPTEMBER 26, 2019

The Audience Explorer tool we’ve been using for the past 3 weeks is a no-cost, interactive search tool for B2B content marketers to discover real-time consumption insights on custom audiences. Audience Explorer is NetLine’s approach at helping Content Marketers just like us. Region: US, UK, Western Europe, Canada, Asia.

Enterprise Management 195

Enterprise Management Ideal Customer Profiles Content Marketing Management 195

NuSpark Consulting

MARCH 3, 2016

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. That was a lot of work. Now you can relax.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Valasys

FEBRUARY 4, 2022

To buy research papers , first you need to decide the type of study that you want to do by going through our site. This is one of the best ways to protect yourself if you are not satisfied with the research paper you’ve bought. The true function of a research paper is to encourage and affirm a specific claim.

Paper 40

Paper Purchase Research Sample 40

AccuData

JUNE 30, 2021

University Papers For Sale. The vary of faculty papers for sale we provide consists of every thing from a easy essay to extra demanding assignments like theses and analysis tasks. We do our utmost to make your content material unique and enticing to your audience so that you simply wont have to worry a few factor.

Paper 40

Paper Analysis Urgency Marketing Class 40

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? " Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

KoMarketing Associates

SEPTEMBER 25, 2018

Marketers often target a wide range of audiences with their content, and new research suggests that many of them struggle to identify their target audiences across various channels. percent of marketers said they are able to consistently recognize their audiences across channels. However, improvement in this area is a focus.

Advertising Channels 120

Advertising Channels Case Study Case Studies Paper 120

Writing on the Web

APRIL 6, 2016

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. At the other end of the list would be a customized white paper. What do you think?

Paper 100

Paper Sample Guidelines Trust Marketing 100

KoMarketing Associates

MAY 22, 2018

While most advertisers create basic audiences based on URL visits or location, it is now becoming more important to segment and advertise to users in unique ways. With the use of Google Tag Manager, advertisers are able put users in an audience based on how far they scroll down the page. Scroll Depth Targeting. Scroll Depth Targeting.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

WriteSpark

JANUARY 18, 2011

Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010).

Paper 120

Paper Tips Blogger Resources 120

WriteSpark

JANUARY 18, 2011

Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010).

Paper 120

Paper Tips Blogger Resources 120

SmartBug Media

JANUARY 25, 2023

Buyer personas—fictional representations of the ideal customers and target audience you’re trying to reach with your content—play an essential role in content strategy. Let’s talk about why writing for different buyer personas is important and top considerations to keep in mind before you put pen to paper fingers to keys.

Buyer Personas 52

Buyer Personas SME Copywriting Inbound Marketing 52

ConvertKit

SEPTEMBER 14, 2020

He wrote posts like “Why the 8-hour Workday Doesn't Make Sense” and “The Ego Driven Pursuit of a Life that Looks Good on Paper.” His audience grew and the positive responses he got every time he wrote a new post made him wonder: What would happen if I just threw them together in a book? Srini's workspace. Srini's homepage.

Opinions 77

Opinions Communities Creativity Television marketing 77

The Forward Observer

APRIL 12, 2024

Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners. You can guess if your experience will be extraordinary—or you can apply the insights from Immersion to ensure it is. About the Author Dr. Paul J.

Work Management 183

Work Management Marketing Management Wikipedia Click Rate 183

Webbiquity

MARCH 26, 2024

We’re victims of bad incentives, such as: Professors who ask us to write 10-page papers (when two pages would do). The techniques in this book will help you write content—emails, blog posts, web page copy, pretty much anything—that not only gets read , but that your audience actually looks forward to reading.

Newsletter 172

Newsletter Blogger PR Paper 172

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

The Point

SEPTEMBER 16, 2011

How is it that a quality white paper on a hot topic can still generate bad leads? Even a well-written white paper, by a respected author, on a hot topic of vital interest to your target audience, can still generate leads your salespeople will consider “junk.” It’s got to be the media, right? It’s the offer.

Paper 100

Paper Sales Qualified Leads Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

APRIL 1, 2019

As a marketing professional, your biggest concern is reaching your audience. There’s always some emotional thread running through your audience, and if you connect your brand to that thread instead of a fleeting fad, you can establish a long, lucrative relationship with your base. Inhabiting a Culture Through Social Media.

Trends 134

Trends Paid Search Agency Social Media Thought Leadership 134

Content Marketing Institute

NOVEMBER 17, 2017

Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. We’ve got this very, very captive audience – and they’re bored – there’s really no super magic. GasStationTV uses relevant #content delivered in an unexpected way to engage a captive audience. AnnGynn Click To Tweet.

Content 103

Content Landing Pages Curation Conference 103

Content Standard

APRIL 4, 2019

And since so many social media channels now support video, marketers can easily amplify the impact of their video content by sharing it with their online audiences—and securing a nice bump in engagement and site traffic in the process. How Automattic and WordPress.com Inspire Audiences with Video. Image attribution: Skye Studios.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Combine each of these factors and many of your audience members won’t mind adding their name to your email list in exchange for some high quality content.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

KEO Marketing

DECEMBER 28, 2015

If you’ve ever published a white paper, you’ve probably experienced one of the most challenging aspects of white paper creation: choosing the right topic. A white paper’s success strongly correlates with how many people download it and how your audience reacts to the insights it delivers. Choose a fresh topic.

Paper 48

Paper Marketing Agencies 1 Tips Paid Search Agency 48

The Point

JULY 1, 2013

Make sure the title of your content is very sales- or marketing-specific, so that the title alone will help filter out those outside of your target audience. The right white paper title can serve as a very effective way to target the right audience, regardless of where it’s hosted. Re-title existing content if needed.

Demand Generation 100

Demand Generation Paper Sales Qualified Leads Content 100

Ambal's Amusings

FEBRUARY 4, 2010

" Jonathan Kantor is a 26-year veteran of the technology industry, the author of the new book Crafting White Paper 2.0 , and the primary contributor to the WhitePaperPundit.com blog. "Use Visual Enhancements to Engage New Media, Short Attention White Paper Readers.” The White Paper Pundit Blog. Jonathan Kantor.

Paper 100

Paper Marketo Social Media Tagging 100

ConvertKit

APRIL 17, 2019

You may have an idea of the stories you want to tell or advice you want to share, but is it relevant to your audience? Effective email marketing can’t be achieved until you define who your target or niche audience is. Why you need to know your niche audience before you start writing. What are your audience's pain points?

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

You may have an idea of the stories you want to tell or advice you want to share, but is it relevant to your audience? Effective email marketing can’t be achieved until you define who your target or niche audience is. Why you need to know your niche audience before you start writing. What are your audience's pain points?

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Marketing Insider Group

MAY 16, 2023

When you’re a notable content creator and dedicated to educating your audience consistently, large language models are going to pay attention. Create Relevant Content While publishing more text can help, it can also hurt if it isn’t relevant to your work, your industry, and your audience. How is this even possible, you ask?

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Convince & Convert

DECEMBER 18, 2013

If you pay attention to digital advertising, you’ve probably heard the big news: Twitter is diving headfirst into retargeting with the launch of a new program called Tailored Audiences. With Tailored Audiences, it’s now possible to target Twitter users based on their actions across the Web. Let’s take a look at a few scenarios.

Paid Content 132

Paid Content Twitter Advertising Agencies Banners 132