Kevin Indig

JANUARY 3, 2023

Creating and distributing online content is a big business for companies because it can lead to attention, audience building or direct sales (selling products, monetizing content on Youtube, driving sign-ups, etc.). As a (2nd order) result, content loses weight as a ranking signal.

Lead Ranking 52

Lead Ranking Order Effectiveness Generation 52

Go Beyond SEO

JUNE 23, 2021

Posting regularly about your business, and about yourself, on social media and interacting with your audience will enable you to create the traffic you need for your business to thrive. Know your audience, find out where they spend their time, and nurture that relationship. Use Your Brand Voice To Talk To Your Followers.

Social Media 152

Social Media Media CPA Cost per Acquisition 152

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds. Who is your target audience?

Social Media 125

Social Media Media Viral Marketing Demographics 125

Martech

JUNE 26, 2023

Even when assessing an audience in the aggregate, you must accurately understand the interplay between internal and external drivers of behavior. Human understanding is of its own nature prone to suppose the existence of more order and regularity in the world than it finds,” as noted in his Novum Organum in 1620. Get MarTech!

Trigger Marketing 107

Trigger Marketing Buyer Personas Aggregators Analytics 107

Bionic

MARCH 26, 2021

Bionic today unveiled new insertion order formats to facilitate media buying across the full spectrum of traditional broadcast and modern programmatic advertising channels. Universal Insertion Order Format. This flexible format enables you to choose exactly which media plan columns to include in your insertion orders.

Order 52

Order Cost Per Thousand Advertising Agencies Broadcasting 52

ConvertKit

JANUARY 25, 2022

However, in order to set the flywheel in motion, consistently creating in public is the name of the game. 02:03] – The flywheel concept explains audience building as a process with a painfully slow start. Consistency speeds up the flywheel until the wheel spins faster and faster and audience-building becomes easier and easier. [12:29]

Ad Building 87

Ad Building Deliverability High Quality Lead Social Media 87

seo.co

OCTOBER 6, 2021

If you are targeting multiple people at once, it’s a good idea to segment your strategy as much as possible, such as by creating separate landing pages for each of your target audiences. Headlines, Lead-Ins, and Audience Targeting. Appealing to your audience. New vs. Returning Visitors.

Optimization 98

Optimization Conversion Buying Cycle Burn Rate 98

Porch Group Media

OCTOBER 25, 2022

Luci: I know V12 is working diligently to create a media network to support its clients and develop audiences around these rich data sets of movers and households. In this evolution from a media planning state to audience planning, brands need something that’s scalable. We call that a SMART audience.

Planning 52

Planning First-Mover Advantage Lead Ranking Paid Search Agency 52

Marketing Insider Group

FEBRUARY 18, 2020

What sort of content should you create to engage your target audience, encourage social media sharing, and ultimately sell more tickets? In order to get optimal benefits for SEO and engagement, you’ll need to go a little deeper with your research and planning. Ask Your Audience. It’s cheap, simple, and effective.

Best Practices 269

Best Practices Content Social Media Planning 269

Liveintent

NOVEMBER 15, 2021

It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. Lookalike Audiences is LiveIntent’s lookalike modeling solution that helps marketers reach and acquire new customers with precision targeting. Want to know more?

ROAS 71

ROAS Funnel Advertising Ad Exchange Advertising Funnels 71

Liveintent

SEPTEMBER 20, 2021

As publishers and advertisers anticipate the demise of the third-party cookie, they’re turning to first-party data as the key to understanding and building relationships with their audiences. Here’s what they had to say about activating first-party data to improve audience targeting, engagement, and revenue.

Advertising Agencies 125

Advertising Agencies Activities Advertisements Advertising 125

Engagio

JUNE 7, 2023

The digital age has ushered in a new era of B2B advertising, challenging businesses to find innovative ways to capture the attention of their target audience. Unlike generic mass media campaigns that disrupt the buyer’s experience, targeted advertising focuses on specific audiences with personalized messaging. Want to learn more?

Advertisements 62

Advertisements Advertising DemandBase B2B Sales 62

Marketing Insider Group

APRIL 10, 2024

Brands are competing against one another to reach the same audience pool. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. Because of this, more marketers are turning to dynamic marketing strategies as a way to better reach their audiences. It’s a tough world out there.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Unbounce

MAY 5, 2020

Fortunately, there’s an advertising tool that lets you use the customer data you already have to find more high-converting prospects: Facebook lookalike audiences. What’s a Facebook Lookalike Audience? Lookalike audiences are a feature of Facebook Ads , so you’ve gotta have a Facebook account.

Facebook 145

Facebook Landing Pages Paid Search Agency Ad Exchange 145

KoMarketing Associates

MAY 22, 2018

While most advertisers create basic audiences based on URL visits or location, it is now becoming more important to segment and advertise to users in unique ways. With the use of Google Tag Manager, advertisers are able put users in an audience based on how far they scroll down the page. Scroll Depth Targeting. Scroll Depth Targeting.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

Sprout Social

MAY 27, 2021

That’s where Facebook Lookalike Audiences are a game-changer. Rather than start each campaign from scratch or tweak a bunch of targeting factors, Lookalike Audiences lets you base new ads on your existing audience. What is a Lookalike Audience, Anyway? Existing custom audiences. The result?

Facebook 118

Facebook Paid Search Agency Ads Optimization 118

Liveintent

FEBRUARY 16, 2022

In the fight to build audiences in today’s digital world, publishers are turning to email as a valuable, trusted, and time-tested channel. “Newsletters play a critical role in building a connection and a habit over time,” said Ryan Kellet, VP of audience at Axios. They have to in order to function in society.”

Ad Building 71

Ad Building Newsletter Custom Publishing Verticals 71

Liveintent

NOVEMBER 15, 2021

It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. Lookalike Audiences is LiveIntent’s lookalike modeling solution that helps marketers reach and acquire new customers with precision targeting. Creating a seed audience.

ROAS 71

ROAS Funnel Advertising Ad Exchange Advertising Funnels 71

Unbounce

JUNE 1, 2021

They retargeted 20 audience segments who demonstrated intent to purchase using Google Display Ads based on location, language, and on-site behavior. Six months later, they had decreased cost per acquisition by 34%, generated a 1,300% ROI , and increased the order value for Watchfinder by 13%. This is a massive undertaking. ??Each

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Martech

DECEMBER 14, 2021

The program will allow marketers access to curated audiences through data partners that include Adobe, Experian, LiveRamp, Merkle and Oracle. Advertisers that choose to take advantage of the new program will also have access to Audience Advisor, a media planning guidance service provided by Samsung Ads. Why we care.

Advertising Agencies 88

Advertising Agencies Curation Paid Search Agency Advertisements 88

Porch Group Media

NOVEMBER 1, 2022

Luci I know V12 has done a lot of work forming digital audiences and leveraging insights. Todd, what are your thoughts on how brands can reach those precise audiences? It now becomes audience planning , which is really a nice, powerful offshoot of these privacy changes.

First-Mover Advantage 52

First-Mover Advantage Privacy Network Marketing Verticals 52

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Here’s what you need to know about the challenges of finding and building the perfect Facebook audience for your B2B company. What you need to know about building B2B audiences on Facebook. How to find your B2B target audience natively in Facebook.

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98

Liveintent

APRIL 5, 2022

You want to run an advertising campaign targeting your ideal audience, but there are endless options and platforms to discover, onboard, build, and activate those audiences. As an advertiser, you’ve probably got lots to keep you up at night, but audience targeting shouldn’t be one of them. Enter Audience Manager.

Advertising Agencies 62

Advertising Agencies Work Management Marketing Management Efficiency 62

Excelsior Research

AUGUST 30, 2022

Call to action buttons that can command on the audience. Call to action buttons that can command on the audience will help you to understand the strategies to perform the actions. Call to action buttons that can command on the audience. Now a days businesses are experiencing a virtual interaction with the audiences worldwide.

Click Rate 52

Click Rate Creativity Paid Search Agency Mobile Marketing 52

Metadata

NOVEMBER 1, 2023

Audience targeting has always been a B2B marketer’s kryptonite. But citing these factors as the reason why you’re not reaching the right B2B audience? The “old way” of B2B audience targeting When I think of old-school targeting and B2B marketing, a few words come to mind: passive, forgettable, and blah. Not even close.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

ClearVoice

JUNE 4, 2020

In both of these instances, it is clear that many marketers either have insufficient creativity or insufficient time in order to be able to develop content that is memorable for their audiences. Fortunately, marketers have at their disposal several tactics to help them surprise and delight their audiences. Tease your audience.

Content 90

Content Storytelling Planning Video Marketing 90

Hubspot

JANUARY 21, 2020

The shoe brand is a global company that's been around since 1966, using their tagline "Off the Wall" as an ode to their first core audience: skateboarders. This approach shows the company's deep understanding of marketing to multiple target audiences. Let's get into target audiences and how to identify yours. Employment.

Buyer Personas 100

Buyer Personas Marketing Analytics Tools Demographics Social Media 100

Buffer

JANUARY 26, 2021

Prioritize important conversations Notifications in Instagram are shown in a reverse-chronological order. So for most people you’ll see the latest notifications first and likely work your way through in the order they are displayed. But the latest notification might not be the most important or urgent one to respond to.

Peer-to-peer 97

Peer-to-peer Ideal Customer Profiles Work Management Custom Publishing 97

Hubspot

NOVEMBER 29, 2019

Targeted content is an opportunity to reach audiences with a custom experience that's personalized to their interests. Alternatively, if you visit an e-commerce store you frequently shop at, you may notice an option to "Order it again." When the weather gets nippy, sometimes I order my groceries online instead of braving the cold.

Marketing AI 99

Marketing AI Rules Amazon Marketing Qualified Leads 99

ClearVoice

JULY 14, 2020

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a huge opportunity to utilize the world’s second-largest search engine to reach audiences. You must have content that its audiences want to consume. Say it again with me. What do they like?

Youtube 130

Youtube Marketing Budget Marketing & Strategy Allocation 130

Porch Group Media

NOVEMBER 29, 2022

The post The Shift from Media Planning to Audience Planning first appeared on V12. Stay up to date with the latest news and resources: Thank you! You’ll be the first to know when we post more great marketing content!

Media Plans 52

Media Plans Planning First-Mover Advantage Privacy Protection 52

Contently

AUGUST 5, 2019

I can tell when my friends are getting bored—their eyes gloss over and they check their phones—so I try to vary my character voices in order to make the world more colorful. The post 1 Exercise That’ll Help You Craft a Brand Voice Your Audience Will Love appeared first on Contently. That means I do a lot of made-up voices.

Brand Identity 128

Brand Identity Branding Bundling Creativity 128

Content Standard

APRIL 5, 2021

Today’s customers understand their value to businesses, and they know that the digital era of business is saturated with solutions providers jockeying to sell to their target audience. This awareness helps bolster efforts at personalization that connect marketing efforts to specific customer pain points.

Top of Funnel 107

Top of Funnel Differentiation Paid Search Agency Thought Leadership 107

Convince & Convert

DECEMBER 29, 2017

If you’re struggling with how to use social media in your prospect outreach because your audience seems unreachable, keep reading. Here’s a look at a powerful story of how NetApp and Cisco, along with partners, overcame similar challenges in order to increase FlexPod’s digital presence and engage with its technical audience.

Campaigns 153

Campaigns Ad Building Opt-out Paid Search Agency 153

ClickZ

DECEMBER 4, 2019

Using geolocation technology allowed KPItarge to put their client’s ads in front of the exact audiences they wanted to target, while they were in stores that sold the product, during times where they were likely to be making purchasing decisions. Identifying and analyzing consumer personas. Taking it a step further with technology.

Allocation 88

Allocation CPA Cost per Acquisition Campaigns 88

ConvertKit

APRIL 17, 2019

You may have an idea of the stories you want to tell or advice you want to share, but is it relevant to your audience? Effective email marketing can’t be achieved until you define who your target or niche audience is. Why you need to know your niche audience before you start writing. What are your audience's pain points?

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86