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The 10 most fascinating people in B2B marketing in 2019

Biznology

Our field has thrived in recent decades, as new technologies and strategies emerged to help us reach target audiences and generate sales conversations. Chris founded NetFactor , the first service to automate B2B visitor IP address identification, in 2003. I’ve known Chris Jeffers for years, but 2019 saw his major move.

netFactor 197
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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation. For Webform ID opportunities, these audiences are a real inquiry, since they submitted an email address for a paper, demo, registration, or trial.

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The 7 B2B website essentials: What customers want

Martech

Notice the discrepancies Notice how our goals sometimes misalign with the needs of our audiences. You can do a look-up by hand or use automated processes from providers like NetFactor. Competitive information. Proof, like testimonials and case studies. No obstacles, like long web forms.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Folks, at less than 20 employees, many of you look more like boutique agencies than true technology providers. 2) Email services – Julie Katz at Forrester writes about this group.