xiQ

DECEMBER 15, 2021

Now that virtual event planning is the new normal and geography is moot, how does field marketing create compelling virtual experiences for their target audiences? Savvy field marketing leaders understand that thought-leadership helps drive demand so they look for fresh and engaging real-time content that they can serve up to their audiences.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Martech

FEBRUARY 15, 2024

Create distinct strategies for each audience Customers, partners, prospects, investors, employees, and employment candidates. For example, microsites might be needed for prospecting campaigns, while deep product content can live within the site’s current structure. Working with each channel owner, flesh out the set of tasks.

Work Management 89

Work Management Brand Identity Branding Marketing Management 89

Convince & Convert

JANUARY 8, 2015

The campaign is hosted on a dedicated microsite , where consumers are invited to write, draw, or insert different holiday themed designs and messages on a festive red BMW X4 SUV with a snow-covered windshield. Social Media Case Studies audience engagement holidays Social Media Marketing social media strategy' Image via BMW Snowchat.

Microsite 137

Microsite Campaigns Case Study Case Studies 137

Blue Flame Thinking

AUGUST 5, 2021

Some prefer to just post a release along with the UNPRI logo and principles, while others have created landing pages or more robust microsites. What is the experience you provide and why should your audiences care? What are the key points you want your audiences to take away? As marketers, we’re seeing more interest in ESG.

Microsite 98

Microsite Landing Pages Paid Search Agency Marketing Report 98

xiQ

MAY 14, 2020

Personality-Based Marketing allows B2B Marketers to segment audiences by personality type and develop campaigns and content that resonates with each prospect. It enables them to market to an audience of one at scale. Addressing an audience of one, in a scalable way, has not been possible till now.

B2B Sales 118

B2B Sales B2B Marketing Personalization Account Based Marketing 118

Contently

MARCH 21, 2017

One of our main motivators was to reach an audience beyond the traditional real estate sector,” Little said, “and to demonstrate how vital and important real estate is to the world at large—to firms from a business perspective, but also [to] individuals, whether in their workplace, home, or even in their leisure activities.”

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

ClearVoice

FEBRUARY 7, 2022

The company also hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. An “Instant Page” allows a brand to showcase videos, share the brand story, customize content for the target audience, and provide details about products and promotions.

Trends 131

Trends Campaigns Planning Trade Show 131

xiQ

JANUARY 12, 2022

And, in a 3-second marketing world, if your content is not real-time and relevant, your audience doesn’t value it. Our large enterprise customers have engaged their audiences 10x better as compared to traditional marketing channels, saved thousands of hours of research time, and achieved up to 24% higher close win rates.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

Convince & Convert

OCTOBER 23, 2015

Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. By creating a simple and easy to use OOO generator, Westin is inspiring its core audience of travelers to have a little fun with those often mundane messages. These relationships lend credibility and can take content to the next level.

Microsite 124

Microsite User-Generated Content Custom Publishing Planning 124

xiQ

MAY 19, 2020

“With xiQ’s impressive ability to predict DISC personality types on the fly and directly feed into the most comprehensive end-to-end B2B marketing and sales platform, we aim to develop highly personalized content that appeals to an audience of one.”. Silicon Valley-based xiQ is the leading AI-powered B2B sales and marketing platform.

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

MAY 19, 2020

“With xiQ’s impressive ability to predict DISC personality types on the fly and directly feed into the most comprehensive end-to-end B2B marketing and sales platform, we aim to develop highly personalized content that appeals to an audience of one.”. Silicon Valley-based xiQ is the leading AI-powered B2B sales and marketing platform.

Design 118

Design Account Based Marketing Personalization Planning 118

Customer Experience Matrix

MAY 12, 2015

Beyond low price, MDC Dot offers two key capabilities to suit its target audience. MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. Salespeople can also set up their own contents.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free. Here’s the graph of how Harry’s word of mouth campaign performed.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Oktopost

MAY 12, 2021

Without a supportive community, businesses run the risk of not appearing relevant to their audience, having to implement costly support tech solutions, or dealing with dwindling engagement rates. The major upside to using LinkedIn Groups is that this is a platform where your target audience frequently visits. . Get Engaged.

Communities 121

Communities Ad Building Brand Identity Branding 121

Convince & Convert

APRIL 10, 2014

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Start With Goal Setting: H&R Block had a specific goal for this campaign – to raise awareness of the brand with the millennial audience.

Microsite 160

Microsite Word of Mouth Case Study Case Studies 160

ClickDimensions

APRIL 16, 2020

Or perhaps it was a plan that called for a clever direct mailing to members of a B2B audience, who are now working from their homes instead of offices. Document how audience behaviors have changed. This means that the ways businesses once marketed to their audiences may no longer be applicable or effective.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

Biznology

JULY 10, 2017

Once they have maximized their content footprint for their target audiences, growth flatlines. The traffic and engagement on the above microsite hit its plateau fairly quickly. The limits are defined by the interest in those topic from the target audience. Their incentives are based on growth. A typical SEO success curve.

SEO 104

SEO Microsite Keywords Traffic 104

PathFactory

MAY 2, 2022

Sales representatives can whip up customized microsites or groups of content that serve a 1:1 or 1:few audience. It also is convenient for a sales rep to access and choose content that has been approved and published by marketing to ensure a consistent brand experience across the lifecycle.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Buffer

NOVEMBER 22, 2022

That’s why Katelyn Bourgoin , CEO and Lead Trainer of Customer Camp says, “I think you should go really deep into one channel and build an audience there, get good at creating content for that platform, and understand what works with your audience on that platform.” Get started today !

Rules 112

Rules Personalization Brand Identity Branding 112

Webbiquity

AUGUST 18, 2020

It enables you to create a rich visual environment for virtual business events (host fireside chats, sell tickets, and interact personally with your audience); personal gatherings (compete with your friends in a pub quiz, or gather together with a Facebook community); and remote team meetings in a virtual conference room. vConferenceOnline.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Salesforce Marketing Cloud

DECEMBER 7, 2022

Personas are realistic characters who represent key audience segments. Facebook audience insights, Google Analytics), user profiles, third-party studies, and more. Learn their lens for seeing themselves—and how they want to be seen—at both the company-wide and specific audience (executive) level. Determine Key Personas.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Marketing Insider Group

JUNE 19, 2014

Images help to capture your audience’s attention, reach deep into their hearts and minds, and they can accomplish all this (literally) at the speed of light. The idea is to bring our audience an engaging digital experience (that is also very visual), while providing tactical take-aways to brand marketers. Information Overload.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

xiQ

DECEMBER 15, 2021

Now that virtual event planning is the new normal and geography is moot, how does field marketing create compelling virtual experiences for their target audiences? Savvy field marketing leaders understand that thought-leadership helps drive demand so they look for fresh and engaging real-time content that they can serve up to their audiences.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

xiQ

MAY 14, 2020

Personality-Driven Marketing allows B2B Marketers to segment audiences by personality type and develop campaigns and content that resonates with each prospect. It enables them to market to an audience of one at scale. Addressing an audience of one, in a scalable way, has not been possible till now.

B2B Sales 62

B2B Sales B2B Marketing Personalization Account Based Marketing 62

Content Marketing Institute

MAY 22, 2018

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Since financial firm The Capital Group is built on long-term investing, its Capital Ideas branded microsite goes beyond reporting or analyzing the latest financial headlines.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

Contently

OCTOBER 11, 2019

It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. The audience can find an abundance of videos from day-in-the-life vignettes to lectures from current nurses.

Creativity 134

Creativity Examples Content Marketing Planning 134

Convince & Convert

NOVEMBER 13, 2015

For a chance to appear on a Sprite can in Brazil, fans first need to register their Snapcode on a dedicated microsite. However, what is exciting and new is how Sprite fused technology, social media, and product placement to captivate the attention of a largely millennial audience. Know What Motivates Your Audience.

Social Media 159

Social Media Campaigns Advertising Agencies Paid Search Agency 159

PathFactory

FEBRUARY 1, 2023

Hear from verified users on how much they value PathFactory: “We use PathFactory as a way to provide a bingeable experience across our website as well as nurture through email marketing, social media, ABM activities, and microsites for pre-implementation communication with customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Content4Demand

MAY 21, 2020

Bridging The Gap Between Physical & Digital Despite the traditional reliance on physical events to engage audiences, marketers have had to adjust their strategies to mimic in-person engagement virtually. “They want more thoughtful and educational content to help navigate this new normal.”

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Kevin Indig

AUGUST 7, 2023

ClickUp uses subtle emojis to make their blog content more casual 👉Example 2: A brand like Confluent has a much more instructive, direct style, which fits its developer audience. Messaging is how you talk about your product in relationship to your market (audience + competitors). Eric Serdar, Snr.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Martech

JULY 9, 2021

Marketing agency 3P built the microsite for the experience that ran within the Pinterest platform. Our goal was to have audiences be able to experience all the amazing features of the ID.4 Pinterest partnered with the production studio Unit9 to implement a technical, immersive 360 test drive experience.

Advertising Agencies 87

Advertising Agencies Microsite Ad Exchange Digital Marketing Funnels 87

Sprout Social

JANUARY 12, 2023

Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Lead Scoring 129

Lead Scoring Lead Ranking Effectiveness Brand Identity 129

Biznology

MAY 16, 2018

For example, an agile team in charge of building a microsite will have a content strategist, a UX designer, a coder, a metrics analyst, and perhaps related roles like writers and UX testers. But the demos should be put into context for the executive audience. But creative work is often difficult to size.

Design 163

Design Work Management Marketing Management Microsite 163

Seismic

MAY 17, 2023

How to personalize content Creating highly-relevant, personalized content starts with understanding your audience. DSRs are centralized microsites where sales reps and buyers can collaborate and access content that is relevant to the deal cycle. Instead, you can curate content that aligns with their specific needs.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

Convince & Convert

APRIL 5, 2016

Overall, the rankings are based on: Audience (30% weight) – number of followers divided by population. To see the full list of 25 top mayors, visit the special microsite and download the entire report. Here are the top two in each category: Top Mayors on Twitter – Audience. Andy Berke – Chattanooga, Tennessee.

Twitter 87

Twitter Microsite Peer-to-peer Best Practices 87

xiQ

MARCH 26, 2020

Design touchpoints around content that your audience is interested in. Build portals or microsites to connect with your clients. Establish thought leadership through email campaigns. Leverage email, social media, and online communities to share your content.

B2B Sales 77

B2B Sales B2B Marketing B2B Thought Leadership B2B 77

Sprout Social

MARCH 10, 2021

And I say that not to knock the industry, but to recognize the very real struggle for computer and software brands to create compelling content, and connect to their audiences on a deeper, more emotional level. In addition to the product or service you offer, how else can you communicate or reinforce that value to your audience?

Work Management 93

Work Management Marketing Management B2B Thought Leadership Microsite 93