Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. The format of your blog post, whether a how-to guide, listicle, in-depth analysis, or personal narrative, should cater to both the topic and audience preferences. So, take a moment.

SERP 253

SERP Keywords Eye-Tracking Planning 253

Marketing Insider Group

APRIL 8, 2024

Whether you’re in marketing , customer service, or any field in between, CustomGPT might just be the solution that both speaks your language and, more importantly, speaks to your audience. DALL-E Image Source: Medium Focus: DALL-E is an AI system designed to create images from text, showcasing its skills in visual creativity.

Work Management 268

Work Management Lead Ranking Marketing Management Training 268

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. It’s less about the medium and more about the content. Where and with what audience outreach? Boost Your Reputation and Credibility with Thought Leadership Content .

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Tailor your videos to specific segments of your audience, addressing their interests or challenges.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Webbiquity

APRIL 18, 2023

When done right, B2B SEO increases the visibility of your site in search engines for your most relevant and high-value keyword terms, attracting more traffic from your target audience and ultimately leading to sales. Leverage Advocate Marketing Advocate marketing is one of the best ways to grow your audience and attract new buyers.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Marketing Insider Group

JUNE 23, 2021

Video is an ever-growing medium on the internet. Engage Your Audience with These 9 Professional Video Tips. Who is your intended audience? The rule of thirds has long been used in visual mediums, such as painting, photography, and film. To keep your audience engaged, you should publish new videos regularly.

Storytelling 338

Storytelling Video Marketing Product Tips 338

illumin

JANUARY 9, 2024

Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences. Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. No major media conglomerate has been spared.

Media 95

Media Brand Identity Branding Storytelling 95

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. And of course, narrative has been a medium of communication for as long as the human mind could comprehend a story.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

seo.co

NOVEMBER 28, 2022

Using each content medium to its maximum potential is the best way to be successful with your inbound online marketing campaign , but if you stay consistent with only a handful of content types, you run the risk of a stagnant or uninteresting campaign. New Mediums For Content Marketing. New Mediums For Content Marketing.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Biznology

JULY 7, 2021

Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. The medium of the future. The medium is still in its infancy. CTV offers two key benefits: precise household-level targeting, and accurate tracking for attribution. Less competitive clutter.

Advertisements 171

Advertisements Advertising Multi-Touch Attribution B2B Marketing 171

Navigate the Channel

DECEMBER 18, 2023

There has been plenty of upgrades in B2B video marketing over the last few years including 360-degree videos, virtual reality-based videos, and projection mapping which offer marketing professionals unprecedented visual mediums to work with. Video marketing in B2B offers immersive experiences and diverse visual mediums.

B2B Marketing 65

B2B Marketing Video Marketing B2B Marketing & Strategy 65

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. Sound carries with it a sensory experience like no other. Take NerdWallet , for example.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Liveintent

DECEMBER 13, 2022

While these businesses aren’t traditional publishers, they’ve identified a tremendous opportunity in their audience and rich troves of first-party data and are charging full steam ahead. Tech, retail, and streaming giants alike are serious about advertising. The power of email newsletters.

Spending 114

Spending Ads Advertising Agencies eCommerce 114

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. This shift is powered by the authenticity and relatability of influencers, qualities that traditional advertising mediums struggle to match.

Advertising Agencies 116

Advertising Agencies Brand Identity Branding Marketing & Strategy 116

Martech

FEBRUARY 6, 2024

With these ads, brands are offering their audience comfort and stability with established icons. “I Following a seeming endless wave of disorienting global events, the audience is ripe for a return to traditional symbols and comforting humor.” The superstar will likely have a super impact on the audience and the brands she works with.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 111

Navigate the Channel

NOVEMBER 21, 2023

It may be time to reach beyond your group of loyal followers and extend your message to a broader audience with a paid social program. Paid social media expands your audience beyond current followers. The key benefit of paid social media is it allows you to reach beyond the audience currently engaging with you.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Navigate the Channel

JANUARY 8, 2024

These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. Storytelling in marketing involves crafting narratives that resonate with the audience. Video is also a versatile medium for conveying informational and educational content.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

OCTOBER 27, 2023

Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% of TikTok’s advertising audience is aged 35 and up, including 5.5% This has the potential to help lower customer acquisition costs for small and medium-sized businesses.

Lead Gen 113

Lead Gen Hubspot CRM Peer-to-peer 113

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. Presenting at a conference or industry event provides brands with direct access to an engaged and relevant audience.

Tactics 111

Tactics B2B Marketing Advertising Agencies Paid Search Agency 111

illumin

FEBRUARY 13, 2024

Super Bowl LVIII had a massive audience As the San Francisco 49ers and the Kansas City Chiefs kicked off on Sunday in front of 65,000 football fans, advertisers were getting their game faces on, ready to reach the predicted 127.5 The ad sprinkles in humor too, giving it a fun and uplifting vibe that keeps audiences engaged.

Paid Search Agency 105

Paid Search Agency Ads Best Practices Viral Marketing 105

DivvyHQ

DECEMBER 2, 2022

While you want to develop personalized content and make it available in different mediums, you always want to ensure audiences have a choice and align with where your customers seek information. Check out these 4 solutions to overcome content fragmentation.

Content 98

Content Advertising Mediums Advertising Channels Personalization 98

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Webinar Metrics 103

Webinar Metrics Tips Marketing AI Social Media 103

Martech

APRIL 6, 2023

As more people are playing video games, there’s a huge potential for advertisers to reach new audiences. You’ll learn how to use the gaming medium to level-up your marketing, gain a better understanding of in-game audiences, and which ad formats are most popular with consumers.

Advertising Agencies 94

Advertising Agencies Advertisements Advertising Advertising Mediums 94

Martech

JANUARY 5, 2024

Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting. For instance, The Home Depot, a medium-sized RMN, is piloting video screens in some locations. Get MarTech! In your inbox. Business email address Subscribe Processing.

Media 99

Media Advertising Agencies Forrester Paid Search Agency 99

RebelMouse

JUNE 2, 2023

Audience & Demographics This page in our LookerStudio helps you understand your audience better, on their demographics, gender, age, geolocation, which day has the highest consumption, and as well as the device breakdown. There are filtering buttons on top which allows filtering on Sources, Mediums, and time frame.

Advertising Mediums 52

Advertising Mediums Loyalty Comparison CTR 52

Lake B2B

OCTOBER 7, 2022

This makes them an ideal medium for increasing engagement with your customers. And the most effective emails that B2B brands can send to stay connected with their audience are newsletters. According to a Smart Insights report, emails have an average click-through rate of 3.57%.

Newsletter 98

Newsletter B2B Marketing B2B Click Rate 98

Scoop.it

FEBRUARY 22, 2024

This post will explore seven content marketing tips and examples for HR audiences and leaders. Platforms like LinkedIn, Twitter, Instagram, and TikTok allow you to connect with audiences in the spaces where they’re already active. The objective is to position yourself as an education station for all audiences.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Martech

MAY 8, 2023

Re-engagement / ‘We miss you’ Use cases for this audience segment sometimes come down to philosophical differences. Instead, I recommend understanding the level of engagement across your whole audience (high, medium and low). The goal is to nurture these users back into the funnel of a high- or medium-level subscriber.

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Email Marketing Automation 115

Buffer

APRIL 7, 2022

As a result, newsletters are an excellent vehicle for reaching an audience, whether you have a brand or you’re trying to build one. Thanks to its simple interface and Twitter integration, anyone can start creating and publishing a newsletter and immediately find an audience. Why use Revue? Here’s why.

Newsletter 116

Newsletter Twitter Domain Advertising Mediums 116

Martech

MAY 2, 2022

It will incorporate the Peacock AX audience management platform, enabling “precision audience and geo-targeting and built-in performance measurement across the purchase funnel — from website visits to app downloads to purchase conversion.”. The goal is to make Peacock more accessible for local and small- and medium-sized businesses.

Paid Search Agency 99

Paid Search Agency Ads Advertising Agencies Marketing Automation Services 99

Digilant

DECEMBER 19, 2023

With third-party cookie deprecation on the horizon (set to take place in late 2024), Brent discussed the proactive measures the industry is taking to prepare for the shift, shedding light on what advertisers may see in terms of measurement, consumer trends, audience targeting, and more. Let’s dive in!

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Salesforce Marketing Cloud

OCTOBER 12, 2023

Check out our AI glossary As Salesforce’s SVP of technical audience relations, I often work with my team to test things out around the company. Training a model can take months Customize an open-source model Medium Yes Medium Medium. This allows LLMs to reason, make logical inferences, and draw conclusions.

API 138

API Generation Ad Building Paid Search Agency 138

Litmus

JANUARY 2, 2024

At Litmus, we feel that the future of personalization includes advanced segmentation tools—so marketers can categorize their audience based on demographics, behavior, and engagement history—followed closely by dynamic content tailored to these segments. And ideally, one armed with the right tools for the job. Psst: we use Figma.)

Tips 98

Tips Marketing Automation Services Customer Satisfaction Segmentation 98

RDW Group

JANUARY 12, 2023

Email marketing campaigns have long been a highly personalized and effective tool for communication with your audience. It’s a medium … The post Email Marketing Automation: A Well-Oiled Machine appeared first on RDW Group.

Marketing Automation Services 73

Marketing Automation Services Marketing Automation Email Marketing Automation 73

Madison Logic

JANUARY 17, 2024

While companies of all sizes have seen an increase in cyberattacks, there’s been a dramatic spike in attacks targeted at small (10-49 employees) and medium-sized (200-499 employees) businesses in recent years.

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

illumin

DECEMBER 1, 2023

Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results. Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104