Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Some of those media scars have been self-inflicted; others were caused by journalists who often play by their own set of rules. A misquote can sink a company’s stock price.

Media 147

Media PR Press Advertising Agencies 147

Anyword

SEPTEMBER 9, 2022

With social media, it’s all about kick starting the conversation. Social media as an advertising channel sparked 25% YoY growth , exceeding $137 billion, so it’s safe to say that the importance of those apps on our phones isn’t going anywhere. And the key to success on social media? Social Media In Numbers. Engagement.

Social Media 98

Social Media Conversion Media Tips 98

Oktopost

MAY 23, 2023

Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests the widest audience possible, right? Rather than working from scratch, you’re working from content that has already proven itself to be useful and insightful to audiences.

Social Media 91

Social Media Social Marketing Media Content 91

SocialPilot

JANUARY 4, 2024

Social media holidays, you ask? They’re special days celebrated on social media, from global events like Earth Day to fun ones like National Pizza Day. Engaging in these holidays allows businesses to flaunt their brand personality, connect over shared interests, and ramp up their social media presence.

Social Media 98

Social Media Media Planning Social Marketing 98

Marketing Craftmanship

NOVEMBER 22, 2023

PR (or “earned media”) is the most powerful form of content marketing, because of its potential market reach, online visibility, and inherent 3rd party endorsement. Most B2B firms are seeking the WRONG kind of earned media.

PR 130

PR B2B Marketing & Strategy Sales Cycle 130

Marketing Insider Group

MAY 2, 2023

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. But what if you could trade in your old approach for a strategy that’s more reliable (and a lot less messy)? Image Source: Giphy Our secret weapon for success is to include zero-party data. What Is First-Party Data?

ROI 240

ROI Webinar Metrics Privacy Content 240

Choozle

AUGUST 16, 2023

Advertisers need to leverage the power of retail media and data, platforms, and solutions that enable brands to reach shoppers across different channels and devices using insights from retailers’ first-party data to capture a share of this lucrative market. What are Retail Media and Data Providers?

Media 52

Media Amazon Mobile Advertising Marketing & Strategy 52

Martech

APRIL 25, 2022

The Media Rating Council (MRC) is scrutinizing part of Nielsen’s radio audience ratings. A year ago, a trade group representing the major television networks said Nielsen undercounted TV viewers during the pandemic because technicians were not able to get into panelists’ homes to fix devices. What is happening. Background.

Marketing Attribution 100

Marketing Attribution Media Television marketing Newsletter 100

Martech

OCTOBER 6, 2021

Today, digital out-of-home technology provider Vistar Media announced the extension of its OpenRTB integrations to include programmatic access to audio out-of-home inventory. On the demand side, omnichannel DSP The Trade Desk becomes the first mover in providing audio OOH to advertisers and agencies.

First-Mover Advantage 100

First-Mover Advantage Advertising Agencies Paid Search Agency Funnel Advertising 100

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. Conferences and trade shows may be fading into memory, but new ideas and opportunities are emerging in their place. These days, it’s not uncommon for tensions to run high on social media.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. 6Connex is a virtual event platform for producing trade shows, summits, online conferences, sales meetings, training programs, town halls, and job fairs.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Trade Press Services Newsletter

FEBRUARY 1, 2024

Rather than get caught up in what your competitors are doing or the latest social media tactic, focus on the core of what makes your brand unique. What do you have to offer your target audiences? Then use it to connect with your target audience in an authentic way. What is your unique value proposition ? Seek feedback.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Biznology

NOVEMBER 22, 2019

Social media platforms are gigantic. More than half of the population has an account on some of the popular social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Today, we are going to help you learn how to protect your internet privacy on social media apps and understand why it is crucial.

Privacy 156

Privacy Social Media Media Lock-In 156

Brandpoint

MARCH 27, 2020

Do you manage your brand’s social media channels? As a social media manager and marketer, you already know how unpredictable the internet can be — that comes along with the job! You will have to alter your brand’s social media presence with relevant and appropriate messaging, information and content.

Social Media 133

Social Media Marketing Management Media Trade Show 133

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience.

Social Media 84

Social Media Work Management Marketing Management Service 84

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. When delivered to target audiences where, when, and how they want to consume it, customer-centric thought leadership boosts your organization’s reputation and credibility.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Trade Press Services Newsletter

NOVEMBER 2, 2023

Professional awards can establish you as an expert in your field and increase visibility with target audiences. Add the release and any media coverage you obtain to your press kit. Do the same on any other social media platforms you are active on. Awards are also fun! Share the Award News with Your Existing Network. We can help!

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

KoMarketing Associates

SEPTEMBER 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. Let’s talk about some of the key ways that social media can be used to take your SEO to the next level.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

Trade Press Services Newsletter

SEPTEMBER 7, 2022

Unlike traditional PR that focuses on generating media exposure for an individual, brand, product or event, modern PR strives to build mutually beneficial relationships and deliver value to target audiences. Press Mentions Just as the name implies, press mentions are earned media that are mentions of you or your company in the media.

PR 130

PR Thought Leadership Press Lead Scoring 130

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Navigate the Channel

OCTOBER 19, 2023

Building an effective strategy that is targeted to maximize your trade show can make all the difference in its success. Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. FAQs Why should I create a press release for a trade show?

Trade Show 65

Trade Show ROI Tips Press 65

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Every time you think you’ve mastered it, audience preferences change. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Defining paid, owned and earned media.

Paid Content 96

Paid Content Paid Search Agency Media Paid Social Agency 96

Trade Press Services Newsletter

JANUARY 4, 2024

Audiences have come to expect authentic human connection and tailored brand messages. Use this opportunity to get to know your audience on a deeper level. Your content should focus on addressing the questions, needs and pain points of your target audiences. Personalization will be a key B2B marketing initiative in 2024.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Trade Press Services

MARCH 4, 2024

It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. It’s also important to consider the shelf life of that content and how long it remains relevant to target audiences. One way to consider these content types is through their lifespan and relevance to the reader.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. Are you considering a career as a social media manager, but don’t know where to start?

Social Media 101

Social Media Work Management Marketing Management Clickthrough 101

Webbiquity

NOVEMBER 9, 2021

Affiliate sales support independent media. Putting your UVP above the fold and making it one of the first bits of content a visitor sees will let them determine in that brief time if 1) they are your audience, 2) what your provide, and 3) what makes you different. Social Media Account Profiles (Especially LinkedIn).

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. Through social media platforms , attendees and businesses can share content and experiences from the event. Guest post by Reno Macri.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Trade Press Services

FEBRUARY 5, 2024

With over half of your audiences interacting with your content on mobile devices , mobile optimization is essential for providing a seamless and enjoyable user experience. Audiences expect digital interactions that are fast, functional and accessible. Social media: Optimize image sizes for “scroll-ability.”

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Trade Press Services Newsletter

JUNE 1, 2023

Follow their social media accounts on all channels and subscribe to notifications to ensure you never miss a post. It’s not limited to social media. Remember, your competitors’ audience is likely your audience, too. Sign up for email newsletters, mailing lists, blogs and news alerts. Social Listening Is Key.

Analysis 130

Analysis Comparison Case Study Case Studies 130

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. At the same time, text analytics can monitor public concerns on social media.

Marketing AI 109

Marketing AI Work Management Marketing Management Customer Satisfaction 109

Sword and the Script | B2B

MARCH 19, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Audience identification , which includes understanding their wants and needs, is the theoretical golden first rule of marketing and communications. Now, I’m not a big GaryVee fan, but I think he’s right about this notion. >>>

B2B Marketing 90

B2B Marketing B2B PR Paid Search Agency 90

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Work Management 89

Work Management Marketing Management Paid Social Agency Advertising Agencies 89

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A press kit serves as a repository of essential information that can shape public perception, nurture media relationships and provide a glimpse into the heart of a company’s or individual’s uniqueness. The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements.

Press 130

Press Personalization Brand Identity Branding 130

Trade Press Services

JANUARY 29, 2024

Brand ambassadors are individuals who serve as the face of the brand and share less biased perspectives that are often more trusted by target audiences. 4: Press and Media Publishing bylined articles in trade magazines and industry journals is another way to promote the message of your brand backed by an impartial third-party ambassador.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Valasys

JULY 20, 2020

Any businesses can construct online media accounts and post the articles, products, and services through content or video clips. The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Trade Press Services Newsletter

OCTOBER 4, 2023

A/B testing is a simple yet effective technique to ensure you use the right messaging to reach your audience and drive desired outcomes. These elements can include email subject lines, website landing pages , ad copy, call-to-action buttons, and social media posts. Make changes based on the results. Perform continuous testing.

Tips 130

Tips Ad Frequency Landing Pages PPC 130

The Marketing Blender

DECEMBER 20, 2023

The Resurgence of Traditional Tactics: Trade Shows Trade shows are making a comeback, but the effectiveness of these events relies on optimization and a clear understanding of their role. Maximizing the impact of trade shows involves strategic planning, early engagement, and post-event follow-up.

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98