Walker Sands

OCTOBER 20, 2021

With every media interview comes the opportunity to get your B2B company’s story into the press, but talking about your company alone won’t help you make headlines. Knowing this, below are four key steps you can take to prepare for a media interview: 1. Repetition is a way for your message to linger in the minds of the audience.

Press 59

Press Media Sample Rules 59

KoMarketing Associates

SEPTEMBER 9, 2021

Social media has become an intricate part of marketers’ overall strategies. Shaped By recently published its “Perspective 2021” report, and statistics showed that over the last 12 months, enterprise marketers have had the most demand generation success with social media (46%) above all other channels. In the U.S.,

Social Media 207

Social Media Demand Social Marketing Media 207

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. Social media has become a staple of every marketer’s toolbox, and it is a key component to the success of B2B startups. We break down four benefits of social media marketing for startups and provide some useful tips to navigate it successfully.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Some of those media scars have been self-inflicted; others were caused by journalists who often play by their own set of rules. Press relations is always a crap shoot.

Media 147

Media PR Press Advertising Agencies 147

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. In fact, press releases are still very relevant.

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

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Press Distribution PR Public Relations 100

BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . Why should your story be shared with their audience? . For some press opportunities, it’s all about coming up with a unique angle.

Press 88

Press Tips Business B2B Thought Leadership 88

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true. First, it’s possible to post too much content.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

ClickDimensions

APRIL 24, 2019

Your company just secured some great press coverage – congrats! With so many sources for news today, it can be difficult to know whether your ideal audiences consumed your big piece of publicity from the original source. Here are four simple ways you can maximize your press coverage by marketing it: 1. Share it internally.

Press 55

Press Media Blast Campaigns Paid Search Agency 55

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

Press 85

Press Digital Asset Management PR Case Studies 85

Trade Press Services Newsletter

NOVEMBER 2, 2023

Professional awards can establish you as an expert in your field and increase visibility with target audiences. Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

ClearVoice

MAY 14, 2020

As a marketer or a writer, you’ve probably spent a certain amount of time thinking about who your audience is. But in spite of those mental exercises, anyone who writes a piece of content often defaults to speaking to a broad and nebulous “audience” that could encompass consumers, colleagues, and random people on the Internet.

Work Management 112

Work Management Marketing Management Press Content 112

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach.

PR 130

PR Thought Leadership Press Lead Scoring 130

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Trade Press Services Newsletter

FEBRUARY 1, 2024

Rather than get caught up in what your competitors are doing or the latest social media tactic, focus on the core of what makes your brand unique. What do you have to offer your target audiences? Then use it to connect with your target audience in an authentic way. What is your unique value proposition ? Seek feedback.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Webbiquity

JANUARY 31, 2019

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit? This post will cover the basic elements.

Social Media 243

Social Media Media Word of Mouth Analysis 243

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. Doesn’t it make more sense to control your content and spread the word through social media, your blog and email? These journals are highly specialized with a tight audience focus. It shows that you know your customers and the journal’s audience.

Press 67

Press B2B Blast Campaigns Public Relations 67

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Marketing Insider Group

JULY 7, 2021

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. PR teams do things like secure media coverage, pitch and write stories, send out press releases, manage ad campaigns, and promote events and news. Our opinion? Everybody’s right.

PR 324

PR SEO Lead Scoring Lead Ranking 324

Marketing Craftmanship

NOVEMBER 22, 2023

PR (or “earned media”) is the most powerful form of content marketing, because of its potential market reach, online visibility, and inherent 3rd party endorsement. Most B2B firms are seeking the WRONG kind of earned media. It should be the most important metric.

PR 130

PR B2B Marketing & Strategy Sales Cycle 130

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. Owned media includes channels a brand controls, like its website and social profiles.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

Social Media 114

Social Media Media SWOT Guidelines 114

Champion Communications

JUNE 7, 2023

More than ever, it is imperative for workers in PR to be more agile, listen closely to target audiences and be hyper-creative in the way in which we communicate. Enter social media. And for those who still use Meta (Facebook), let’s face it, although the social media platform still has billions of users, it’s not what it once was.

PR 62

PR Social Media Media Public Relations 62

ClearVoice

APRIL 15, 2021

What is earned media? Earned media is when a member of the media discusses a product, individual or company through their preferred media. It is earned because the media professional featured them on their own accord, without payment. What is earned media? Bottom line?

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Social media should be part of healthcare organizations’ strategy. Please review our full disclaimer before reading any further.

Social Media 104

Social Media Enterprise Management Work Management Marketing Management 104

Trade Press Services

FEBRUARY 19, 2024

Speaking engagements are a valuable way for thought leaders and other experts to provide value to audiences. Do leverage press and media exposure. Press coverage is different from contributed articles. Press releases are a valuable medium for sharing news related to research or scholarly contributions.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Webbiquity

AUGUST 1, 2023

But how can you make the most of it, quickly driving traffic and building an audience? Social Media Profiles and Activity Depending on the nature of the site, its target market, and overall strategy, either create new social media profiles linked to the site, or at least announce the site from existing social media accounts.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Trade Press Services

JANUARY 29, 2024

Brand ambassadors are individuals who serve as the face of the brand and share less biased perspectives that are often more trusted by target audiences. 4: Press and Media Publishing bylined articles in trade magazines and industry journals is another way to promote the message of your brand backed by an impartial third-party ambassador.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Brandpoint

MARCH 5, 2019

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. Your audience needs to know what your new product does, and why they need it, in a clear and concise way.

Press 69

Press Product Screencast FAQ 69

Lake One

AUGUST 13, 2020

While video marketing has been around for a while in B2C, now thanks to the many benefits of video marketing we’re seeing B2B come around to it and use it in their: Sales processes Marketing campaigns Social media platforms Lead generation efforts Email marketing Outreach pitches And More! Boost Social Media Engagement.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Scoop.it

MARCH 26, 2020

Collaboration with your social media team. Creating press releases. Arranging interviews and responding to media inquiries. Many people still see content curation just as an act of sharing third-party content to social media. Sharing with the right audiences. Monitoring news about your company. Crisis preparation.

Curation 74

Curation Press Paid Search Agency Content 74

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. The social media do’s and don’ts for 2021. Figuring out what your audience really wants to hear from your brand is what will fuel your social engagement.

Social Media 143

Social Media Media Burn Rate Tagging 143

Brandpoint

FEBRUARY 22, 2022

Figuring out where your brand fits in the world of social media presents a challenge for many businesses. We asked Brittany Fero, Principal of PB&, a few pressing questions on how to better utilize social media. What are your top techniques for getting brands to stand out from the noise on social media? Video works.

Social Media 127

Social Media Media Youtube Communities 127

Trade Press Services

FEBRUARY 5, 2024

With over half of your audiences interacting with your content on mobile devices , mobile optimization is essential for providing a seamless and enjoyable user experience. Audiences expect digital interactions that are fast, functional and accessible. Social media: Optimize image sizes for “scroll-ability.”

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

ConvertKit

SEPTEMBER 14, 2020

So when he heard about someone creating a website called “Twitter Should Hire Me” that got a ton of press and subsequent job offers, he thought, why not try something similar? His audience grew and the positive responses he got every time he wrote a new post made him wonder: What would happen if I just threw them together in a book?

Opinions 77

Opinions Communities Creativity Television marketing 77

Vidyard

SEPTEMBER 17, 2019

KITCHENER, Ontario – Sept 17, 2019 – Vidyard , the leading video platform for business, today announced an expanded partnership with leading video content agency, Media One Creative , to offer automated video personalization as an integrated part of their global video production services.

Creativity 65

Creativity Video Marketing Advertising Agencies Paid Search Agency 65

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109