audience Media Related Topics 
Lattice
OCTOBER 12, 2015
The topic is taking over events, webinars, blogs, social media. Target broad audiences and work to increase awareness and demand amongst that large pool of contacts. Everyone is talking about it and Google Trends shows a sharp incline. As B2B marketers, we are all very familiar with the traditional funnel.
Lattice
DECEMBER 28, 2015
It refers to the data that is collected when your customers and prospects are consuming related content on trade publications, sharing on social media, posting on forums or blogs and beyond. Promote gated content on the channels where your audience engages. In short, intent data represents a signal of interest and intent to purchase.
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