Crimson Marketing

JUNE 12, 2013

As B2B companies reach new levels of maturity in their social media marketing, the savvy ones recognize the golden opportunity available to them by studying what their key competitors are doing through social competitive intelligence. Create Social Media KPIs. You can also find this post on Social Media B2B.

Social Media 100

Social Media B2B Marketing Studies Social Marketing 100

Crimson Marketing

SEPTEMBER 22, 2014

This also applies to social media advertising and organization. Those 50,000 fans, followers, or “likes” won’t get you far if you can’t target your content marketing system to a particular audience. What businesses really need for their online marketing solutions to thrive is a strong social media presence.

Marketing Management 100

Marketing Management Network Marketing Social Media Small Business Marketing 100

Crimson Marketing

MARCH 3, 2015

There is so much content out there in social media today that it has become extraordinarily difficult to consistently engage with your audience. Add to that the challenge of persuading your audience to genuinely trust the intentions of your marketing efforts, and content marketers are in a quandary.

User-Generated Content 100

User-Generated Content Peer-to-peer Work Management Social Marketing 100

Crimson Marketing

JUNE 3, 2013

Are you optimizing your social platforms, blogs, email campaigns, etc to get your message across to your audience? Make sure you understand your audience on each respective channel and create a separate marketing plan per audience where you can diversify your content. . Optimize content for multiple channels.

Loyalty 100

Loyalty Ad Building Thought Leadership Content 100

Crimson Marketing

OCTOBER 14, 2014

That’s nearly half of the day scrolling through viral photos on social media, laughing at shared videos between friends, reading critical reviews of a restaurant and scanning through that blog on pop culture. Wiser companies are using visual media as a form of content that is easily digestible for newer audiences. Christopher S.

Viral Marketing 100

Viral Marketing Content Work Management Marketing Management 100

Crimson Marketing

SEPTEMBER 17, 2013

Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. And with up to 4 times more conversions than any other social media site, how can you afford to not include it in your marketing plan? Social Media B2B ). Join LinkedIn groups.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

NOVEMBER 10, 2015

Today’s buyers are able to respond to marketing with two choices they never had in the past: They can ignore, skip or block ads through ad-blocking software or tools like Tivo, and they can also talk back to brands through social media. Together, this is radically altering the go to market strategy required of brands.

Lead Scoring 100

Lead Scoring Lead Ranking Banner Ads Marketing Strategy 100

Crimson Marketing

SEPTEMBER 24, 2013

Who are the exact team members you need to reach your audience, buyers, and/or prospects? Define Your Audience. Social media. “Remember that inbound marketing is about pulling the customer to you, whereas outbound is pushing information out to your audience.” Define Your Approach. Landing pages.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

SEPTEMBER 25, 2013

Who are the exact team members you need to reach your audience, buyers, and/or prospects? Define Your Audience. Social media. “Remember that inbound marketing is about pulling the customer to you, whereas outbound is pushing information out to your audience.” Define Your Approach. Landing pages.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

AUGUST 4, 2015

Engagement – Engage potential customers on social media, a blog, or your company website. Step 2 – Target Your B2B Audience. To keep your sales funnel full, you have to target the right B2B audience. To keep your sales funnel full, you have to target the right B2B audience. Reaching a broader audience.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

APRIL 16, 2015

“Brand marketers are faced with the need to create more meaningful content for the right audience at the right time and in a relevant way. search, social media, events, thought leadership). Working with influencers who have mutual goals to yours gives both of you the opportunity to reach a greater audience. Is it visual.

Top of Funnel 100

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 100

Crimson Marketing

DECEMBER 11, 2014

” Marketing’s biggest challenge is determining the best media source to promote a product or service. ” “Advanced predictive analytics can now figure out what audiences have been most responsive to an ad. Then the same algorithms can find similar audiences on other websites and present the ads to them.

Analytics 100

Analytics Allocation Advertisements Advertising 100

Crimson Marketing

JANUARY 16, 2014

For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.” ” If you want to see real ROI from your video content efforts, your content must be relevant to your audience. And this is why video is so important – it’s easy to share.

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Crimson Marketing

DECEMBER 18, 2013

Social media: Social marketing marketing budgets will double over the next 5 years. What to consider for your digital audience. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

JUNE 4, 2015

Engagement Engineering: Whereas once marketers had full control of customer engagement, Jason says that “you actually now have to be a technologist and really understand trends in media buying across…publishing platforms online and in mobile.”

Multi-Channel 100

Multi-Channel Advertising Channels Planning Amazon 100

Crimson Marketing

JUNE 30, 2014

Evaluating options using such scores provides a consistent lens for comparison, and these measurements can be combined with preconditions such as baseline spending, thresholds for certain media, and prior commitments.” ” Next, it’s important you understand your target audiences buying behavior and patterns.

Analytics 100

Analytics Allocation Marketing Proposals Comparison 100

Crimson Marketing

OCTOBER 1, 2013

Social media is “about creating long-term relationships with them (the buyer) through compelling content and engaging campaigns.” “A clean, data-rich CRM lets you segment your audience and deliver the right messages at the right times—driving new revenue from prospects and additional revenue from existing customers.”

Campaigns 100

Campaigns Barriers Ideal Customer Profiles Mobile Marketing 100

Crimson Marketing

SEPTEMBER 30, 2013

Social media is “about creating long-term relationships with them (the buyer) through compelling content and engaging campaigns.” “A clean, data-rich CRM lets you segment your audience and deliver the right messages at the right times—driving new revenue from prospects and additional revenue from existing customers.”

Campaigns 100

Campaigns Barriers Mobile Marketing Ideal Customer Profiles 100

Crimson Marketing

MAY 18, 2015

Thought leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.”. By strategically placing your content throughout the web — on popular content marketing blogs, YouTube, podcasts , social media, online magazines, etc.

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

OCTOBER 9, 2013

Social media posts. “Creating content that can be read ‘on the go’ will become increasingly important, which means mobile-friendly formatting, shorter and more actionable blog posts, and considering which devices your audience will be using to access your content.” Guest blog posts. Email newsletters. Standard videos.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

Social media posts. “Creating content that can be read ‘on the go’ will become increasingly important, which means mobile-friendly formatting, shorter and more actionable blog posts, and considering which devices your audience will be using to access your content.” Guest blog posts. Email newsletters. Standard videos.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Crimson Marketing

NOVEMBER 18, 2013

Your target audience is everywhere, so you too need to be everywhere they are. Your content should be available on your website, your social media channels, in direct marketing pieces, marketing campaigns, and more. . “Remember that each sale will be the result of many much smaller conversions throughout the buying process.”

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

DECEMBER 9, 2013

You have the basics down, so 2014 will be the year of social media refinement for many B2B marketers and companies. Here are the top B2B social media trend predictions for the coming year: Social Media Accountability. Now that you’re active across multiple social media networks, it’s time to get serious about your metrics.

Social Media 100

Social Media Trends Media B2B 100

Crimson Marketing

SEPTEMBER 25, 2013

Social media icons are experts on something and focus on it. If what you say on social media is useful, it will draw attention. . Engage with your audience. Online audiences have little patience & grow bored easily. Study each social media outlet you use. Digital Information World/Social Media Today ).

Social Media 100

Social Media Tips Ad Building Media 100

Crimson Marketing

AUGUST 16, 2013

Engage your audience. Social Media Examiner ). Corporate Marketing Other Interesting Topics competition in marketing how to use social media marketing mix marketing target market social media communications social media networking blog social media networks to market strategy what is market strategy'

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 100

Crimson Marketing

NOVEMBER 14, 2013

No other form of web content offers the same level of audience engagement and emotional connection. Online audiences choose to watch 13.2 Stay in touch via social media. Text from infographic: On the internet today, video reigns supreme. The Unstoppable Rise of Online Video. Every day 75 million U.S. 83% of U.S.

Video Marketing 100

Video Marketing Planning Mobile Advertising Internet Marketing 100

Crimson Marketing

MAY 26, 2015

The convergence of television with “second screen” video media is well underway. Robert gives the audience a view into advertising buying trends and technological tools that are working to deliver greater value through the power of convergence. TV and digital video grew up under different creative and technical parentage, however.

CMO 100

CMO Television marketing Trends Video Marketing 100

Crimson Marketing

JUNE 6, 2013

4: social media. #5: Include more images, infographics and videos on your websites, landing pages, blogs, and social media platforms. If so, this is a great way to become more user friendly and further engage your audience. You either change along with it or you get left behind. 5: increased usage. #6: 7: wearables/ drivables.

Trends 100

Trends Mobile Advertising Landing Pages Social Media 100

Crimson Marketing

SEPTEMBER 26, 2013

Social media icons are experts on something and focus on it. If what you say on social media is useful, it will draw attention. . Engage with your audience. Online audiences have little patience & grow bored easily. Study each social media outlet you use. Digital Information World/Social Media Today ).

Social Media 100

Social Media Media Ad Building Tips 100

Crimson Marketing

JULY 9, 2015

At the same time, buying patterns were changing as social media multiplied the ways customers and prospects interacted with suppliers. Marketing was no longer about picking the most efficient, cost-effective medium to reach a target audience. Marketing is not just creating awareness and positive impressions.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Crimson Marketing

MAY 7, 2013

This must be a part of your marketing solutions plan because it’s one of the easiest most organic ways for your audience, prospects and customers to stay engaged with you. Corporate Marketing Other Interesting Topics email marketing marketing message social media metrics targeted marketing viral marketing'

Viral Marketing 100

Viral Marketing Social Media Planning Social Marketing 100