| | | B2B Web Strategy | |  Audience + Media | 9 articles |
| Page 1 of 1 | Previous | Next | B2B WEB STRATEGY APRIL 25, 2013 Boost Your B2B Marketing Efforts with Twitter Chats So how would you go about creating your own Twitter chat for your B2B audience? Make sure you promote your involvement using the appropriate #hashtags and across all your social media platforms. Promote the chat on all social media outlets, as well as through email blasts, you email signature, your website and blog. Social Media Twitter 'Most Marketers use Twitter as a broadcast medium, creating bite-sized nuggets of interest for their prospects, clients and industry. These are know as Twitter chats. Another popular pairing is a TweetChat with a webinar. | B2B WEB STRATEGY FEBRUARY 26, 2013  Guidelines for Writing Your LinkedIn Company Page Each product or service (for each audience segment) also has a placeholder for a unique offer associated with it. B2B Web Strategy Lead Generation LinkedIn Social MediaLinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. | | | | | |
| B2B WEB STRATEGY APRIL 30, 2013 Effective Link Building Secrets: Guest Blogging Being a guest blogger allows you to get your own name out there, and allows for people to find your through social media and even searches on your brand. These are usually the best audience, but often the hardest place to get placement. are they active on various social media platforms? Also, make sure your content is compelling enough for the audience reading the blog post, or you will be spending a lot of valuable time getting no results. You need to build links. But have you delved into the word of guest blogging? Is this the right blog for me to post on? | B2B WEB STRATEGY FEBRUARY 12, 2013 Using Twitter in the Pharmaceutical and Medical Device Industries Pharma and MDI companies appear to be trying to do what social media does – target select audiences with specific messaging – or what has been called by people in the industry, “niche-casting”. Listening to audience (passively) by searching on key phrases and industry #hashtags to understand what their audience is talking about. Links to landing pages on your website, blog, LinkedIn, You Tube or other social media channels. Understanding what are the pain points and areas top of mind in your audience. Social Media Twitter | B2B WEB STRATEGY MAY 21, 2013 Why Tweeting isn’t enough – How to grow your Twitter Following in 5 East Steps 'Twitter is fast becoming another contender for the B2B social media marketing space. recent study by Compete found that Twitter users visit B2B brand sites at a higher rate (59%) compared to average Internet users (40%), illustrating the strong presence of a B2B audience on Twitter. This This makes a strong case for regularly broadcasting and Tweeting to your audience. We make it a general rule of thumb, when we are learning about our prospects or even our existing clients, to follow them on social media channels, including Twitter. Follow you, follow me. Twitter | B2B WEB STRATEGY MARCH 14, 2013  eMagine’s 6 Favorite Bookmarks, and Why They’re our Favorites Once we weeded out the ones to browser-based applications (our CRM, their own social media accounts, etc) , we had a list of interesting links, that I wanted to share with other B2B marketers, as I think they may be helpful to a broader audience. This covers, financial, media, tech and other industry verticals. LinkedIn Today. Marketing Land. Business Insider. | | | | | | | |
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B2B WEB STRATEGY | THURSDAY, JULY 5, 2012 Increase Your Brand Exposure with Increased YouTube Subscribers
Additionally, statistics show that images and videos are more engaging for social media visitors, so utilizing your YouTube videos is also a strength. But how do you build your audience on YouTube, in the [.]. As a Google property, YouTube brings increased exposure for your brand, not only in YouTube searches, but searches on Google itself. B2B Web Strategy MORE >> -
B2B WEB STRATEGY | THURSDAY, DECEMBER 16, 2010 A soup-to-nuts checklist for social media marketing
Frequent readers of this blog have probably noticed that it has a social media category; and over time within that, we’ve covered many of the points that follow. But what we haven’t done is to pull it all together as a full-on checklist, in the fashion that Lee Odden recently posted on the TopRank blog. [.]. MORE >> -
B2B WEB STRATEGY | WEDNESDAY, AUGUST 26, 2009 So, is it social networking? …or social notworking?
See for example Luis Paez’s provocatively titled piece “Social Media is Useless”, over at The Direct Marketing Voice. Actually, Luis backs away from the title a bit, marshaling some audience-reach stats to support [.]. Well, it was only a matter of time before all the hype around social networking produced a backlash …and it now has. MORE >>
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