It sounds obvious, on point, and innocent, but the oft-told advice to “go where your audience is” is one of the worst pieces of advice B2B marketers receive. This advice leaves B2B marketers looking at what their audience does. Media sales representatives perpetuate the problem, comparing reach to their competitors. The “more read our stuff” chart is in nearly every major media kit in one form or another and every day it leads marketers astray. Places you can uniquely target your audience might be targeted publications, sites or communities. MORE >>

Social media marketing conversationalists creators Forrester joiners lurkers social graph social media spectatorsAccording to Forrester’s Social Technographics Ladder only about 24% of people using social are “Creators”. These are the people who blog, publish content such as video or audio they’ve created. One rung down on the ladder we find the “Conversationalists” who update social site status and tweet. By far the two largest groups are more about consuming than they are about creating content. MORE >>

Let’s look at five great social media tools to ensure you attract a relevant audience to your blog posts. SocialBro is a social media management tool.  By attracting a relevant audience it is more likely that their network would also be a relevant audience.  The following shows a search for ‘social media strategy’.  What are your tips and tools for attracting a relevant audience?  Ian Cleary is a Social Media Tools Specialist. He is the founder of Razorsocial , a website that provides sharp insights on social media tools. MORE >>

” In the past, I’ve written a blog post about my life in social media each time I hit a milestone on Twitter. So, to the best of my knowledge, all 50,000 of those folks in my Twitter audience are real people. So far, I have taken some pride and comfort in knowing that there is nothing fake about my Twitter audience. have a quality audience and it’s staying that way. 2) I want an audience to be proud of. And if they examined my Twitter audience, I would not want them to see a bunch of nymphs peddling their videos. am not “automated.” MORE >>

two-prong approach of audience discovery and competitive analysis can help uncover what motivates and energizes your consumers. Audience discovery is the use of social data to segment those who talk about your brand into their affinities. When you understand your audience, you can tailor the message and campaign to generate more fan attention. And if you understand what to do with your fan page, you can give it a new place in your owned media platforms. In the same way, audience discovery and competitive analysis can help you be in sync with your Facebook fans. MORE >>