| | | B2B Marketing Blog | |  Audience + Media | 6 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING BLOG NOVEMBER 7, 2011 The Microsite Effect on Lead Generation Google Ad Words, tweets, press releases, online advertising — these are all great tactics for capturing your audience’s attention and generating traffic. Interactive Interactive PR Marketing mobile marketing Public Relations social media B2B Marketing B2B PR Branding Christopher Raymond lead generation microsite websiteWhen it comes to lead generation, the Internet is the single most important tool employed by marketers today. But the question arises, “Once you peak their interest, how effective in converting these visitors [.]. | B2B MARKETING BLOG JANUARY 18, 2010  Wanted! Online newsrooms with remarkable content. One of the things he highlighted is that the audience for an online newsroom has expanded dramatically. Newsrooms Tags: Interactive Public Relations Uncategorized newsroom social media Most B2B companies post some news releases on their web site. Others go a step further, posting resources like corporate backgrounders and bios that are useful for trade journalists. That’s | | | | | |
| B2B MARKETING BLOG JANUARY 21, 2013 Need Ideas? Top Resources for B2B Content Marketers Be it online, in print or through social media, B2Bs need to find the topics that interest their audience – and [.]. Advertising content Marketing newsroom Public Relations social media B2B Marketing blogs Brand Awareness communication content marketing copywriting“You can’t bore people into buying products. You must interest them.” Marketing guru David Ogilvy is certainly onto something. Modern-day content marketers are faced with endless opportunities to communicate and tell a brand’s story. | B2B MARKETING BLOG JUNE 8, 2009 Creating an Online Newsroom Today’s online newsroom can be a high-value, low-cost springboard to media coverage. For example, journalists will need media contacts, news releases, images, etc. Offer direct contact information so journalists can reach your media contact ASAP. Podcasts are a great way to talk directly to your audience on timely, industry topics. Specialized media kits for specific trade shows/events. Add feeds from your corporate blog and/or Twitter account to keep all your social media efforts connected. How to Promote a Business Using Social Media Marketing. | B2B MARKETING BLOG AUGUST 24, 2009 From the (former) Editor’s Desk: Pesky PR? As PR professionals, we should know better than to instantaneously follow up on over-sized HTML press releases that were targeted to the wrong audience. Those PR reps will venture over to competitive media to spread around their message — and potentially their client’s ad dollars. We need to think like editors and determine what their audiences want to hear in order to secure premium editorial space. You’ve gotta love Facebook status updates. Three other editors gave it a thumb’s up. Within minutes, several of my other former colleagues responded: “Wow! | B2B MARKETING BLOG AUGUST 10, 2009 From the (former) Editor’s Desk: The editorial calendar In this first installment of From the (former) Editor’s Desk, I’ll tell you about how editorial calendars are born in trade media. The Media Kit. It’s a great way to develop thought leadership and get in front of an audience that might not otherwise be privy to what your client does. Not many public relations and marketing executives have had the luxury of knowing what exactly goes on behind the gilded doors of editorial. As someone who spent the first part of her career climbing up the editorial ranks of a trade journal, I’d thought I’d dish a little dirt. Cheers! | | | | | | | |
|
| |
Crimson Marketing