ANNUITAS

OCTOBER 15, 2020

When you know you’re reaching the right audience with the right content, you can stop worrying about quantity and start reaping the benefits of a higher quality audience. . Likes and shares are good indicators to keep an eye on because they can help you see what pieces of content are resonating with your audience.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

ANNUITAS

SEPTEMBER 15, 2020

Social media has been around since 1997 , but it didn’t explode in popularity until 2006. Business-to-consumer (B2C) companies have harnessed social media in a huge way. There are some common misconceptions about social media in B2B marketing that I’ve found prevent teams and leaders from even trying. It is and it isn’t.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

ANNUITAS

APRIL 9, 2020

Run message tests on your website and/or in your digital channels like social media. All businesses must evolve if they want to stay current with their audience and competitive within their industry. Both now and in the long-term, testing and tuning various aspects of your go-to-market message and sales motion will always be essential.

Peer-to-peer 264

Peer-to-peer Demand Validation Demand Generation 264

ANNUITAS

MARCH 21, 2023

For example, users can now quickly segment using unified person, account and opportunity data, and then activate audiences to LinkedIn for unified account data ABM paid media and contact discovery. Also, the company has improved the ability to segment and activate Account-based Marketing lists.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

ANNUITAS

OCTOBER 20, 2015

They also generally happen to be the ones that communicate most effectively with their audience. It’s better to over-communicate with attendees, share information via social media, email, texts, whatever works best to reach and engage the audience to ensure they know exactly what to expect on day one of the event through the day it closes.

Personalization 100

Personalization B2B Sales Youtube Course 100

ANNUITAS

MAY 3, 2016

It was a wake-up call for the audience as Mark highlighted that it is vital to make every customer experience count. He has worked with multiple social media platforms and has had to transform his talents to adapt to each. Your audience isn’t going to stick, focus on growing a loyal audience.”

Personalization 100

Personalization Digital Transformation Enterprise Management Work Management 100

ANNUITAS

AUGUST 11, 2015

And, I have also started using his call to action from last year’s speech as my own: Your audience is looking for stories. Kevin explained that actors and content marketers are the same, “we are each trying to reach an audience with great stories.”. Will you give them what they want? Tweet this ]. Tweet this! ].

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

ANNUITAS

MARCH 19, 2020

However, consider how that content is now being consumed, and be sure the length and format of the content feels right for your audience. If the goal of the event was more for relationship-building, a one-way virtual event may not serve those purposes as well.”. That’s where other digital channels are critical.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

ANNUITAS

AUGUST 7, 2014

In a post dated July 14, 2011 (ages ago) in Social Media Explorer by Michael Brito from Edleman Digital, Brito talks about the importance of relevant content. We all compete for an audience and ultimately, a sale, no matter what you sell and who you sell it to.

Relevance 100

Relevance Content Buyer Personas Trade Show 100

ANNUITAS

JULY 20, 2021

and little to no evidence the target audience actively participates in the chosen engagement channel. These efforts target prospects based on unreliable factors, such as title and company, and they randomly push outbound messages. In essence, success depends on guessing correctly. Managing data and optimizing against outcomes.

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

ANNUITAS

MARCH 26, 2013

That means that brands need more than just advertising to survive…they need to develop valuable, relevant and compelling information on a consistent basis to get and keep attention (just like a media company does). A: Over the past few years, we’ve seen a few examples of brands buying media companies (i.e.,

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

ANNUITAS

JULY 21, 2016

And what did I know about marketing to millennials, his primary target audience? T he big and obvious differences in his B2C space are: Social media is a game changer. I’m not even on Instagram. And since there was no piggybank to fund his effort, he knew he had to build a convincing business plan to raise the startup money.

Startups 100

Startups Web 2.0 B2B Sales Sales Cycle 100

ANNUITAS

APRIL 8, 2013

The big issues for marketers at present include big data; the role of social media; content marketing – being able to deliver engaging content and attracting the right talent to produce this – the structure of marketing teams, and the converging roles of the CMO and CIO. Q: How big of a role should social media play in demand generation?

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

ANNUITAS

JANUARY 23, 2013

Last week, I had the privilege to serve as one of the presenters at the inaugural Interact13 event, a conference focusing on content marketing, social media, and other interactive marketing media for the B2B and B2C marketer. One out of an audience of approximately 50 raised their hand.

Work Management 100

Work Management Planning Demand Generation Conference 100

ANNUITAS

OCTOBER 6, 2010

To ensure your content hits the right audience in a timely manner, develop a content map utilizing the previously defined buying process. Be sure to include an array of media including email, direct mail, live events, telephone etc. About 2/3 of the audience raised their hands. Map content types to buying phases.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

ANNUITAS

MARCH 11, 2014

The users driving these solutions are responsible for building out campaign workflows, lead scoring and lead management programs, audience and targeted list segmentation, and landing page and email copy/creation. There needs to be an inherent understanding of how modern Demand Generation Programs work.

Work Management 100

Work Management Marketing Management CMS Development Planning 100

ANNUITAS

SEPTEMBER 6, 2018

In one of the opening day keynote sessions, Robert Rose spoke to the “trust” factor in your content and how your audience needs to trust you and trust that you know what you are talking about. It needs to be serving the audience. It is not that I think you should ignore the needs of your audience in favor of the “pursuit of the lead.”

Demand 213

Demand Top of Funnel Content Marketing Lead Ranking 213

ANNUITAS

MARCH 8, 2023

The CMO Council recently found that only 12% of marketers believe they have content marketing engines that are strategically programmed to target the right audiences with relevant and persuasive content to engage across channels and perpetually. If so, you’re not alone.

Lead Ranking 130

Lead Ranking Top of Funnel Demand Marketing Qualified Leads 130

ANNUITAS

DECEMBER 16, 2016

Wrong content/media in the wrong location on the site. Here’s a few tips to minimize the bumps in post-launch damage control: Launch when traffic is low: Sites have different traffic patterns depending on audience, so check your analytics to see when would be best. Losing assets. However, not everything will be caught pre-launch.

Marketing Websites 100

Marketing Websites Urgency Marketing Demand Generation Traffic 100