Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 135

Social Media ROI Media Cross-Selling 135

Marketing Insider Group

JANUARY 8, 2024

Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. Instead of posting on social media channels or sending email campaigns in real time, marketers can create content in advance and use AI automation to execute it.

Marketing AI 266

Marketing AI B2B Marketing Planning Allocation 266

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. There are obviously some shortcomings in your social media strategy that prevent you from getting customers. But is that enough? But don’t worry.

Social Media 92

Social Media Media Lead Scoring Lead Ranking 92

Navigate the Channel

NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. It may be time to reach beyond your group of loyal followers and extend your message to a broader audience with a paid social program.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

ClickZ

JULY 7, 2022

However, an influencer campaign planned by Penguin Teen unlocked the full sales potential of this novel. Building an Audience on TikTok. When Penguin Teen first joined the social platform in October 2019, it built its social media on meeting their readers wherever they were and communicating with them.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. In 2024, it’s time to truly know your audience by tapping into data.

Rules 148

Rules Planning Brand Identity Branding 148

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

Facebook 119

Facebook Social Media Profiling Urgency Marketing 119

Martech

MARCH 27, 2024

We’re seeing how gaming can deliver incremental audiences and amplify outcomes across the entire consumer journey.” At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better.

Advertising Agencies 110

Advertising Agencies Planning Mobile Advertising Budget Programs 110

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything. Recruiting/HR.

Social Media 129

Social Media Media B2B B2B Thought Leadership 129

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. Will brands sit this one out?

Social Media 111

Social Media Social Marketing Media Planning 111

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event. External data sources like social media also help to build a complete picture. “It Look at the data.

Optimization 113

Optimization Ideal Customer Profiles Customer Surveys Communities 113

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content. Discover your top-performing posts so you can create more like them.

Facebook 95

Facebook Digital Asset Management Tools Brand Identity 95

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Oktopost

SEPTEMBER 26, 2022

When it comes to a social media crisis, we know it’s not if, but when. Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels , Senior Social Media Specialist of Tyler Technologies. The 5 biggest mistakes social media professionals make. Meet Heather.

Content 174

Content Youtube Social Media Planning 174

DivvyHQ

JUNE 21, 2023

Do you need to revisit your social media marketing plan in 2023? Get a refresher with our latest article that delves into aligning your goals, auditing your current social accounts, taking a fresh look at where your audience hangs out, learning what content they like, and more.

Planning 76

Planning Social Media Marketing Plans Social Marketing 76

Choozle

MARCH 27, 2024

This explosion of options has revolutionized media planning. Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. With so much on the line, advertisers need to get it right.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Navigate the Channel

NOVEMBER 17, 2023

A lot of businesses look for other ways to drag people in but your digital advertising can be a great addition to those plans and help to target the right people at the right time. You need to be able to make sure that your target audience can find you online even if you are not focusing on finding them.

Tactics 123

Tactics Planning FAQ Marketing & Strategy 123

Contently

JANUARY 26, 2023

Both require organizations to create content on topics relevant to the target audience. These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. There are differences, however.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

SmartBrief - Marketing

FEBRUARY 26, 2024

The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking. According to OptinMonster , 58% of consumers check email before any other information channel, including social media. Porch Group Media ) 42.3%

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. After all, before you can make a plan, you have to know as much as you can about who you are trying to target.

Planning 117

Planning Allocation Process B2B Marketing 117

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. Social media has become a staple of every marketer’s toolbox, and it is a key component to the success of B2B startups. We break down four benefits of social media marketing for startups and provide some useful tips to navigate it successfully.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Blue Flame Thinking

MARCH 28, 2024

A strategic marketing plan is like a funnel. Marketing is designed to increase awareness of what you offer and lead your audiences to a conversion—whether that is a purchase, meeting, or other connection. But your target audiences differ on how ready they are to engage with you. Use a marketing funnel strategy.

Marketing Funnels 65

Marketing Funnels Top of Funnel Paid Content Paid Search Agency 65

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

SocialPilot

FEBRUARY 11, 2024

Here’s something interesting: Per Influencer Marketing Hub’s 2023 Benchmark Report , 63% of marketers plan to incorporate AI or Machine Learning into their influencer campaigns, with an additional 25% considering its use. It’s more about finding an influencer whose style, audience, and values align with your brand.

Sales Management 90

Sales Management ROI Planning Work Management 90

SocialPilot

JANUARY 21, 2024

Audiences trust influencers for the unique and valuable expertise they bring to the table. As you prepare to launch your influencer marketing campaign, you must have a proper plan in the place to guide you at every step. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

SocialPilot

MARCH 12, 2024

But as social media evolved, so did this platform, and scheduling content became a thing. The scheduling feature has been a life, time and even career saver, especially for social media managers who maintain and publish content on multiple accounts. Such as Instagram Native Feature, Meta Business Suite, and SocialPilot Scheduling Tool.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. This year, plan for more changing audience preferences and deeper social media fragmentation. Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences.

Social Media 110

Social Media Allocation Media Marketing & Strategy 110

Sprout Social

OCTOBER 19, 2023

AI is also helping social teams understand and respond to audiences better. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Another key area is influencer marketing.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. An “unboxing” campaign for social media would exemplify this.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. In addition, 99% of marketers cite webinars as key to their plans.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

SocialPilot

JANUARY 31, 2024

These personalities have a great online presence, and their audience strongly trusts them. To plan a successful influencer marketing campaign for your B2B SaaS brand, start by learning from the best. This blog will walk you through the Top 9 influencer marketing case studies to understand their planning, execution, and outcome.

Case Study 90

Case Study Case Studies Work Management Studies 90

Launch Marketing

JUNE 22, 2022

Social media platforms have made their way onto the B2B scene and are proving to be a widely used marketing channel. Social media marketing is continuing to emerge as a great way for B2B companies to create awareness, generate leads and engage customers. Outline a Strategic Plan. Craft and Post Relevant Content.

Social Media 117

Social Media Media B2B Thought Leadership Trade Show 117

Martech

MARCH 22, 2024

It’s a foundational step that ensures the cornerstone content your team publishes is relevant and engaging to your target audience and aligned with strategic goals, market dynamics and industry trends. Brandwatch for consumer research on social media and influencer insights. Trendup AI for finding trending topics on social media.

Marketing AI 98

Marketing AI Content Marketing Enterprise Management Planning 98

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126