KoMarketing Associates

JUNE 28, 2023

Digital marketers are now using a wide range of channels to reach their target audience. However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search.

ROI 247

ROI Planning Social Media Acquisitions 247

Marketing Insider Group

JUNE 1, 2021

Your efforts, campaigns, and strategies are all trackable and measurable. Those metrics should deliver actionable insights that improve attracting, converting, and retaining your audience. Quantifying content marketing requires a framework of what metrics you’ll measure, how you’ll measure them, and what you’ll do with findings.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Marketing Insider Group

AUGUST 11, 2023

Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission. Surveys and audience research are essential to gauge your followers’ needs.

Social Networks 179

Social Networks Business Work Management Social Media 179

Vision Edge Marketing

FEBRUARY 21, 2023

a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create a competitive edge for you and a superior experience for your customers. To succeed, movie theaters need the studios to produce high-quality content that is in line with what audiences want to see. Tastes change.

Work Management 234

Work Management Marketing Management Customer Satisfaction Lead Ranking 234

Marketing Insider Group

NOVEMBER 23, 2023

How do you get it right, measure it, improve it? We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. Content marketing is the gap between what brands produce and their audience actually wants. Why is content marketing king?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Convince & Convert

APRIL 12, 2024

As the brand’s social team, you hold the keys to the most direct connection the brand has with its audience. Assess and optimize KPI’s to include learnings and insights Data Storytelling – Create a system and standard for pulling and measuring data for consistency purposes. Define the role and responsibilities of the social team.

Social Media 138

Social Media ROI Media Cross-Selling 138

Top Rank Marketing

JANUARY 22, 2024

The good news is that we marketers have more tools than ever to measure our success. How to prove B2B influencer marketing ROI The right place to plan your measurement strategy is at the beginning of an influencer campaign, not the end. What you measure depends on what type of campaign you’re running.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. More concerning than this measurement obsession are the behaviors it has spawned. Brand recall.

Lead Gen 141

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 141

Top Rank Marketing

MARCH 25, 2024

Even as brands rightfully embrace the humanity of professional audiences, it still must be acknowledged that buyers in B2B experience contrasting motivations, challenges and dynamics in their journeys compared to consumers. Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Tiecas

APRIL 5, 2024

Bottom line— A documented industrial marketing strategy provides clarity, alignment, and measurable results. Product datasheets and technical specifications are essential when your core audience is engineers and technical professionals. An industrial marketing strategy defines your goals, audience, and content mix.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing & Strategy Marketing Strategy 92

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. Content marketing is no exception.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Sword and the Script | B2B

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Yet putting that mental energy into measurement pays off measurably as this study shows.

Marketing Automation Services 73

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 73

Oktopost

APRIL 18, 2024

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts.

Work Management 88

Work Management Intent Data Buyer Intent Marketing Management 88

Sprout Social

JANUARY 11, 2024

But measuring something as intangible as that can be tricky. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Envy

APRIL 24, 2024

Paid user acquisition campaigns (the term we also lovingly call PPC) - when executed with your target audience’s needs, concerns and pain points in mind - can create effective awareness around brands, products and service offerings. This, however, is only true when keeping your target audience in mind every step of the way - or funnel.

Acquisitions 62

Acquisitions Campaigns PPC Marketing & Strategy 62

ClearVoice

MARCH 14, 2024

Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Campaign optimization then becomes so much easier due to the measurable outcomes. With poorly crafted content, however, your audience won’t even open your messages.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

SmartBrief - Marketing

MARCH 7, 2024

Since these channels are a primary outlet for disseminating valuable brand information, it’s important to optimize content that encourages sharing and conversation: Tailor content that will resonate with specific audiences. Separate out direct traffic to see where your audience is coming from. Ask your audience.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Top Rank Marketing

NOVEMBER 20, 2023

Attempting a B2B marketing campaign without a strategy can lead to disjointed marketing efforts, resulting in failure to effectively engage your target audience. Learning about your audience involves identifying the businesses, roles within organizations, or personas who are most likely to benefit from your offering.

Planning 118

Planning Allocation Process B2B Marketing 118

Navigate the Channel

NOVEMBER 6, 2023

As a critical marketing strategy that creates measurable results over time, downplaying the importance of your business’s brand is a big mistake. Utilizing social media ad campaigns can help with promotional efforts by streamlining your target audience and expanding your content’s reach.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Top Rank Marketing

APRIL 18, 2024

The benefits of B2B podcasting) It may surprise you how popular podcasts are for a B2B audience. Beyond the audience demographics, there are other attributes of podcasting as a channel that make it attractive for B2B: Time spent listening. Would your target audience sit still for a two-hour webinar? Access to new audiences.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Martech

MARCH 27, 2024

Zoe Soon, IAB’s vice president, Experience Center, delivers measured optimism at IAB PlayFronts in New York. As a result, the tone at the third annual IAB PlayFronts this week was measured but optimistic. As a result, the tone at the third annual IAB PlayFronts this week was measured but optimistic. Image: IAB.

Advertising Agencies 111

Advertising Agencies Planning Mobile Advertising Budget Programs 111

Martech

APRIL 4, 2024

“LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Marketers can then choose a target audience among English-speaking decision-makers in the U.S.

Linkedin 76

Linkedin Paid Search Agency Ads Campaigns 76

Ahrefs

FEBRUARY 2, 2024

To choose the right KPIs: There are an almost infinite number of KPIs, often varying in small details (like how they’re measured, or subtle differences in definition). Many KPIs also have overlapping audiences (SEOs and content marketers may track very … Read more ›

Marketing 121

Marketing SEO Content Marketing Content 121

Only B2B

MARCH 13, 2024

Your website is the initial fertile ground, but content syndication allows you to sow those seeds across a wider digital field, reaching afr broader audience for potential growth and harvest, yielding the bounty of revenue. Absolutely, if you can measure its return on investment (ROI). Is content syndication worth the effort?

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Martech

APRIL 23, 2024

However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable. Now, their teams can target specific audiences with custom product or service messages. Because of this, you’ll need to shift your strategies.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Optinmonster

MARCH 21, 2024

This extensive reach allows advertisers to present tailored ads to a highly specific audience across many platforms, making sure that your message is seen by those most likely to engage. Step 1: Define Your Audience The first step in setting up a retargeting campaign is to define the audience you want to target.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

Only B2B

APRIL 24, 2024

Key demand generation marketing tactics include: Social media marketing Community building Blogging Podcasting Live events But how do you measure the success of inbound marketing efforts? Popular tactics for inbound marketing include: Gated content Webinars Content syndication So, how do you measure the success of inbound marketing efforts?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Martech

MARCH 8, 2024

You must examine your existing infrastructure, skillsets, data governance and success measures. The “persona” is the audience, the “want to” is the action and the “that” is the outcome. Some examples: “As a CMO, I want to discover new and efficient content creation methods, so that we can better connect with our audience.”

Work Management 129

Work Management Marketing Management User-Generated Content CMO 129

Sprout Social

JULY 25, 2023

With practical data such as tracking your social efforts against actual revenue-generating clicks, sign-ups and subscriptions, and giving you in-depth audience insights, Google Analytics provides contextualized social metrics to elevate your marketing strategy without overshooting your budget.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Contently

FEBRUARY 23, 2023

We’ll look at how to measure sentiment using examples from brands with successful programs. Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. Why Marketers Should Measure Sentiment It’s not enough for people to know about a brand anymore.

Marketing AI 147

Marketing AI Webinar Metrics Paid Search Agency Content 147

Martech

DECEMBER 18, 2023

Measure the cart abandonment rate and its impact on revenue. To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners. Segment your audience based on attributes like cart value, product categories or purchase history. Audiences Understanding your target audience is crucial.

Ad Building 102

Ad Building SMS eCommerce Segmentation 102

Top Rank Marketing

NOVEMBER 7, 2023

Among other best practices, these high performers are more likely to: Use professional influencers Use industry and niche experts Use technology, including AI Measure and track performance And many more (get the full report for the rest) These habits of highly successful programs lead to impressive results.

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Oktopost

JANUARY 31, 2024

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62