SmartBug Media

APRIL 24, 2020

Tokens are part of the genius of Marketo, offering an incredible opportunity to streamline your marketing automation. In one instance, I was able to use program tokens to reduce the time it took to get an event program out the door from four hours down to about 45 minutes,” shared 2020 Marketo Champion Brooke Bartos. “In

Marketo 99

Marketo Tactics Copyright Landing Pages 99

SmartBug Media

JUNE 1, 2020

Marketo is a powerful tool that can automate marketing campaigns for every step in the customer journey. Newsletters are often the first building block in a great email strategy, because they are an easy way to share meaningful content and build trust with your audience. Segmentations in Marketo help you do that.

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Marketo Newsletter Verticals Lock-In 94

SmartBug Media

APRIL 13, 2020

Streams keep your audience organized and send your emails; transition rules allow you to move people between streams. Marketo has plenty of documentation of how to use transition rules , but when should you use them? Also remember that there are a number of different ways to achieve any goal in Marketo. Here are four use cases.

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Marketo Rules Top of Funnel Advertising Funnels 105

SmartBug Media

MAY 21, 2020

One of the most overlooked functions in Marketo is the ability to segment lists. Rather than sending email blasts about a sale in Denver to prospects all over the country, you can use segmentation within Marketo to target based on geolocation. Segmentation is the ability to separate your audience into subgroups.

Marketo 66

Marketo Segmentation Blast Campaigns Rules 66

SmartBug Media

NOVEMBER 23, 2020

These results support the idea that, now more than ever, webinars are an essential way to reach your audience and share valuable information. While Marketo integrates with several webinar platforms to allow you to set up, promote, and track your events, Zoom is a certified launchpoint partner application. Now how do you get started?

Webinar Metrics 86

Webinar Metrics Marketo Budget Programs Co-Registration 86

SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Insights.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

SmartBug Media

MAY 11, 2020

Migrating from another marketing automation tool into Marketo is no different. Here’s a checklist for the planning and packing stage of your Marketo migration. Make a Marketo Migration Chore Chart. By the time the ink is dry on your Marketo contract, people should already have a high-level sense of what’s coming.

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Marketo De-duplication Marketing Automation Services Landing Pages 66

Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals.

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Marketo Marketing Automation Services Conference Work Management 120

SmartBug Media

FEBRUARY 2, 2021

Marketo is a very robust marketing automation tool that can provide you with endless possibilities for reaching your target audience, nurturing leads and customers, reporting on ROI, and so much more. There are several reasons for Marketo speed issues, but the good news is that there are also solutions for each of these causes.

Marketo 71

Marketo Trigger Marketing Sales Qualified Leads Webinar Metrics 71

Adobe Experience Cloud Blog

APRIL 30, 2018

Where do you start when you’re building an audience for your campaigns? We need to move from batching and blasting to AI-driven, lookalike audiences. Last year, Marketo kicked off a multiyear alliance with Google Cloud, to migrate our entire infrastructure to the Google Cloud Platform. Introducing Marketo Audience AI.

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Marketing AI Campaigns Elasticity Marketo 128

SmartBug Media

JANUARY 12, 2021

Salesforce and Marketo have a variety of standard reports that allow you to understand how many leads you are generating, the source of your leads, the number of leads in each lifecycle, and more. We will compare Marketo versus Salesforce data to help you understand how to successfully report on marketing's impact. Marketo Data.

Lead Ranking 59

Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 59

SmartBug Media

APRIL 28, 2020

At the strategic level, we have to decide when and how our audiences should hear from us. In Marketo, wait steps allow you to build specific wait times into the flow of your campaigns. Marketo’s wait steps can be incredibly helpful, but they require a little forethought to get right. Know When Marketo Wait Steps Shine.

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Marketo Efficiency Tips Trigger Marketing 66

Adobe Experience Cloud Blog

MAY 15, 2019

Now, we’re going to cover one of those areas in detail: audience segmentation. Knowing how to effectively manage and segment your audience and direct the right resources to the right people at the right time is the principle by which all marketing campaigns live and die. Why is audience segmentation important? Data is king.

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Demand Generation Segmentation Demand Generation 134

Adobe Experience Cloud Blog

APRIL 1, 2019

As a marketing professional, your biggest concern is reaching your audience. More specifically, you should use social media to consider what those supporters care about rather than just who they are. Inhabiting a Culture Through Social Media. Discovering your audience’s passions is easier said than done.

Trends 134

Trends Paid Search Agency Social Media Thought Leadership 134

Heinz Marketing

MARCH 28, 2024

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Not to date myself, but I’ve been using Marketo for close to 15 years. These niche solutions often offer specialized features and functionalities that address the unique requirements of their target audience.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. Those videos are being used to support website landing pages, email marketing, ABM, social media engagement, and more.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

Ledger Bennett

MAY 29, 2018

In fact, I see a big opportunity on the horizon for our clients’ digital strategies; connecting email nurtures and media campaigns together. Many clients then implement remarketing strategies within media campaigns, taking what we know from our initial engagement and building audiences that refine their targeting.

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Lead Ranking Marketing Qualified Leads Demand Generation Agencies Campaigns 49

ANNUITAS

MARCH 21, 2023

Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. The hidden gem in the Dynamic Chat additions is the ability for Adobe Marketo Engage users to take advantage of generative AI to suggest content and responses once the chat is being handled by an internal human. conversations to date.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Adobe Experience Cloud Blog

DECEMBER 11, 2018

Having a social media presence is vital in today’s online marketing atmosphere. Social media usage has grown to historical levels: 2.34 billion people use some form of social media, and 77% of Americans have a social media profile. Your social media channels shouldn’t be any different. Build Trust.

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Social Media Advertising Channels Media Urgency Marketing 134

Adobe Experience Cloud Blog

JULY 25, 2018

Building an audience is perhaps the most important aspect of growing a company. The truth is that audience building will be a mystery until you pin it down by tracking and analyzing it. Build your audience by setting precise goals, testing tactics, and spotting what pushes the needle. And yet, it’s also one of the most elusive.

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Paid Search Agency Ads Ad Building B2B Thought Leadership 113

Adobe Experience Cloud Blog

AUGUST 10, 2017

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. So how can organizations not only participate in social media but succeed and drive social media engagement?

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

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Social Media Social Marketing B2B Marketing Media 120

SpotMe Blog

JULY 21, 2022

For your event strategy to be effective within this new paradigm, your company needs to look for ways to engage your hybrid audience, whether they’re virtual or face-to-face. Suppose you’re struggling to create a hybrid event that captivates both of those audiences.

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Practices Enterprise Management Best Practices Webinar Metrics 52

Adobe Experience Cloud Blog

MARCH 11, 2019

Social media never changes. But one constant has plagued social media since its birth: the challenge of tracking marketing impact and ROI. Thankfully, as platforms have evolved, so have the tools we use to analyze our social media marketing campaigns. Social media analytics aren’t a silver bullet, though.

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Marketing Attribution Top of Funnel Multi-Touch Attribution Social Media 132

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective.

Social Media 120

Social Media Budget Programs Media B2B 120

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. Marketers are Embracing Video as a Richer Way to Engage Audiences.

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50

Adobe Experience Cloud Blog

JANUARY 4, 2019

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. If you need more advanced social media competitive analytics, tools like Rival IQ, SproutSocial, Klear, or SEMrush can provide them.

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Small Business Marketing Social Media Tips Media 134

Vidyard

MAY 11, 2016

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Adobe Experience Cloud Blog

MAY 17, 2019

Success with content on social media can be simple if you’re organized and focus on efficiency. Of course, you know that you need to cater content directly to your audience’s needs or challenges and that you need to provide a variety of content to keep your audience engaged. Activity #1: Set up and maintain a calendar.

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Social Media Activities Media Curation 134

Adobe Experience Cloud Blog

APRIL 13, 2018

Strategically developing these features is vital to reaching and connecting with your audience. Here are a few steps to help your brand find an authentic social media voice and tone, and why it’s so important to do so. Tone, on the other hand, might differ across social channels depending on the audience and special circumstances.

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Social Media Media Thought Leadership Marketo 134

Adobe Experience Cloud Blog

MAY 24, 2019

Social media. Of course, not all social media promotion is created equal. If you find a specific post resonating with your audience, imagine what kind of impact that message will have when you put some money behind it. The latter helps you target audiences both on and off LinkedIn. It’s hard to beat a tweet.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? Use these guides to incorporate social engagement data into your lead nurturing: Marketo. The Definitive Guide to Social Engagement Data Inside of Marketo. Meet Jennifer. And on Spotify. ??Keep

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Eloqua Work Management Transparency Leads 118

Adobe Experience Cloud Blog

JUNE 18, 2018

Engagement is the key to success for social media marketing—brands that drive more engagement from their audience are generally rewarded with better visibility and organic reach. Ultimately, the blood, sweat, and tears you put into your social media campaigns should translate to leads and sales. STEP 1: Dive Into Your Data.

Social Media 134

Social Media Sales Leads Top of Funnel Conversion 134

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Top Rank Marketing

FEBRUARY 1, 2017

We’re all in our respective lanes, each with different audiences to reach. This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. 4: Social Media Ads. 5: Measurement.

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Advertising Benchmark Marketo Account Based Marketing Organization 52

Adobe Experience Cloud Blog

MARCH 12, 2018

If you meet any social media marketing manager, they’ll tell you, one of the most important facets of their job is to be able to analyze data and make quick decisions. Determine how many of your current followers are within your target audience criteria. As social marketers, we should always be monitoring social media engagement.

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