Launch Marketing

SEPTEMBER 13, 2023

Utilize Long-Tail Keywords While generic keywords might have high search volumes, they are often overcrowded, vague and not optimized in PPC campaigns. Enter long-tail keywords. For instance, instead of “tech solutions,” a long-tail variant could be “B2B cybersecurity solutions for SMEs.”

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

ClearVoice

JANUARY 8, 2024

They are the specific words or phrases you incorporate into your content to help your audience find you when conducting an internet search. Keywords are how you tell your audience that your content (and, by extension, your product or service) is the answer to their problem. Do you really need short-tail and long-tail keywords?

Keywords 52

Keywords Long Tail Marketing High Quality Lead Work Management 52

Navigate the Channel

SEPTEMBER 7, 2023

This competitive frenzy often resulted in a cluttered online environment where differentiation became challenging, and user trust eroded as audiences encountered similar, keyword-stuffed content across multiple websites. First and foremost, long-tail keywords tend to attract a more targeted audience.

Keywords 65

Keywords SEO Long Tail Marketing Lead Scoring 65

Webbiquity

APRIL 13, 2022

The technical side of SEO is pretty much the same between B2B and B2C, but the audiences behave differently. For example, since 60% of B2B tech buyers are Millennials, your audience may be less interested in analyst reports and more likely to care about social impact and self-service. Understand the context behind keywords.

SEO 292

SEO Marketing Websites B2B Marketing & Strategy 292

chiefmartech

DECEMBER 5, 2023

We dive into a thorough examination of what’s happening in the long tail of martech apps. we see a relatively constant balance with torso apps (large specialist apps, generally north of $100 million in revenue) and small apps in the tail (everything else). But there’s more to the story.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

SEMrush

FEBRUARY 2, 2022

Long-tail keywords are a great way to reach a more targeted audience for less money & effort. Learn how they work & how to choose the right to create the best SEO content strategy.

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Long Tail Marketing Keywords SEO Best Practices 144

Spiralytics

AUGUST 31, 2023

In fact, by targeting low-competition keywords, you can tap into a niche market and reach a specific segment of your target audience who may be more likely to convert into customers. READ: How Long Does It Take To Get To The First Page Of Google 2. However, this does not mean that they are any less valuable.

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Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

Marketing Insider Group

JULY 3, 2023

Not only that, but you’ll get new views by having information that deals with the current concerns of your target audience. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. Next, you have to create engaging content for your audience. Image Source 2.

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Trends Marketing AI Lead Scoring Lead Ranking 281

Adobe Experience Cloud Blog

JANUARY 9, 2020

When your audience asks a question, the leading article most relevant to the question they asked will be sent to them. . The average voice search query is about 29 words long. You perform a search on your mobile device, and the web page is taking too long to load. Tip #5: Long-Tail Keyword Research.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

seo.co

NOVEMBER 22, 2021

Still, they can be the very reason your blog gets more audience. Low-volume keywords have a high value as they help you target terms that are very significant to your audience. One example of getting good results using zero search volume keywords is Amazon; the platform generates about 57% of sales from long-tail keywords.

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Keywords Traffic Long Tail Marketing Lead Scoring 111

Marketing Insider Group

JUNE 13, 2023

Use the following ideas to make your campaigns more effective: Personalize and segment: If the ad or content you’re sharing doesn’t match the audience, you’ll get little engagement. Targeting more long-tail keywords can lead you to a more motivated audience. A/B test content and ads to discover what performs best.

Cost per Lead 245

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 245

Top Rank Marketing

FEBRUARY 5, 2024

If you want to earn high SERP rankings and drive the right audiences to your content in a digital environment where everybody’s churning out content like there’s no tomorrow, you’re going to have to find a way for your content to rise above the rest. Advanced SEO content is also written for people first.

SEO 96

SEO Marketing & Strategy Content Lead Scoring 96

Scoop.it

MARCH 14, 2024

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Marketing Insider Group

MAY 24, 2023

Use advanced search features to get insights into your competition, audience, and website. A statistic from 10 or even five years ago may not be relevant to your audience anymore. This tip can help you uncover more ideas for long-tail keywords. Combine advanced search features to filter your searches further.

Search Marketing 301

Search Marketing Google Optimization Tips 301

Salesforce Marketing Cloud

NOVEMBER 15, 2023

Since it’s a broad and often complex topic, you might think that a long-form guide would be the best type of content. Is the audience large enough to justify creating the page? Are searchers even looking for long form content on this topic? How long is their content? But how do you know for sure?

Keywords 105

Keywords Traffic Research Lead Scoring 105

Tiecas

MARCH 2, 2024

This highlights a significant challenge for industrial marketers: getting your specialized content in front of the right audience amidst increasing competition for search visibility. This technology can potentially change how industrial audiences search for information by understanding niche terminology and complex search intent.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Brandpoint

MARCH 13, 2023

Find the highest-ranking keywords for your site : Discover which landing pages or blog posts are already resonating with your audience. These are keyword opportunities , search terms your audience uses that would be valuable for your business. Dig deeper with long-tail keywords Now it’s time to get into the minds of your customers.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Navigate the Channel

DECEMBER 20, 2023

From keyword sweeps and bid adjustments to audience targeting and ad refreshes, there’s always something demanding your attention. Audience Building: Attracting and nurturing potential customers. When you choose the right keywords, you ensure that your ads are displayed to an audience with a genuine interest in what you offer.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Contently

MARCH 14, 2023

But your content must also be useful and relevant to your audience’s needs — in a language your readers understand. There’s a difference between the way we as communicators speak and the way our audience speaks,” Degnan said. That said, you must find that happy medium between content and context.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. ” The long tail of blogger outreach.

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Long Tail Marketing Blogger Outreach Paid Content 199

Zoominfo

MARCH 17, 2021

One of the main aspects of SEO is figuring out how your audience will find you online. The keywords you should rank for are the ones that best describe your services, as well as those your audience uses to find a similar service through search engines. Embrace Keyword Rankings. It’s common to rank for multiple keywords.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Bluetext

APRIL 2, 2024

Unlike traditional text-based searches, voice searches tend to be more conversational and long-tail in nature, meaning they often contain natural language queries or questions. By optimizing your content for voice search, you can ensure that your business remains visible and accessible to a growing audience of voice search users.

Search Marketing 30

Search Marketing Long Tail Marketing Optimization FAQ 30

Sprout Social

APRIL 7, 2021

Likes, shares and follows tell us a lot about what kind of content lands with our audience. When you build a content strategy plan based only on the metrics you can see, you’re designing it for just a tiny portion of your potential target audience. Listen to learn what your audience really cares about. What about everyone else?

Social Media 135

Social Media Long Tail Marketing Media CTR 135

Contently

FEBRUARY 8, 2023

To discover other related keywords that audiences use in search, look under “Related Topics and Queries.” Such long-tail keywords found through Google Trends are easier to rank for. Use Google Trends to find keyword phrases relevant over long and short periods. Use your best judgment.

Marketing AI 173

Marketing AI Trends Google SEO 173

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. While the long-term returns fizzle out faster than with evergreen content, the initial traffic spike is often larger, and you still see compounding returns over time. The logical move?

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Paid Content Paid Search Agency Content Marketing Planning 194

Marketing Insider Group

NOVEMBER 22, 2021

For years now, the internet has created a massive platform for brands to share content with their target audiences. You can target your content more effectively by using web analytics to understand your audience. To start, you can identify topic trends and create more great content around the topics that interest your audience most.

Analytics 279

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 279

chiefmartech

JANUARY 25, 2022

The long tail is where the magic is. But it’s the long tail of thousands of martech startups and specialist apps where the magic is. There are generally two reasons why people launch startups in the long tail of martech. Either way, the long tail is where the magic is.

Work Management 118

Work Management Long Tail Marketing Marketing Management API 118

Contently

MAY 18, 2018

One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms. With a long-tail mindset, you’ll develop a level of expertise that generalists can’t match when they answer random questions for a wide audience. To know your audience.

SEO 167

SEO Long Tail Marketing CMS Development SERP 167

illumin

MARCH 26, 2024

By Understanding the thoughts and needs of your target audience, you can choose keywords that resonate with them and create a relevant connection between their needs and your offerings. With this understanding, they can tailor their approach to the audience that matters most and reduce wasted ad spend.

Keywords 59

Keywords Paid Search Agency Ads Google 59

Huptech Web

AUGUST 11, 2023

In this blog, we’ll talk about choosing the right keywords to reach your target audience and get them to do something, like buy a product, sign up for your newsletter, or utilize your services. How do we find those divine words that will lead our target audience to our virtual doorstep? For example; Who is my target audience?

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Top Rank Marketing

OCTOBER 30, 2023

Keyword Research: The process of identifying and selecting keywords and phrases that your target audience is likely to use when searching for information related to your products or services. Long-Tail Keywords: Longer and more specific keyword phrases that typically have lower search volume but higher intent.

Search Marketing 115

Search Marketing SEO Mobile Advertising Long Tail Marketing 115

Martech

MARCH 1, 2024

Merchandisers can do a great job of generating search results for the top 50, but that long tail was really a great opportunity.” It’s their job to show customers products they’re likely to buy, and AI predictive analytics helps with this task. Search queries were a big opportunity for us,” said Radaz.

Marketing AI 94

Marketing AI Merchandising Enterprise Management Long Tail Marketing 94

SmartBug Media

FEBRUARY 19, 2020

If you find yourself paying more than what’s profitable for your paid advertising , here are three tests that can help lower your Google Ads CPCs: Go Long Tail. In contrast, using a long tail keyword like “organic hemp cat toys” will help you reach a qualified audience and will have a lower CPC because there will be less competition.

CPC 105

CPC Cost Per Click Long Tail Marketing Ads 105

Hubspot

APRIL 22, 2020

They're also noticing key generational behaviors that could change the way brands market to younger audiences. Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.".

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Navigate the Channel

NOVEMBER 21, 2023

This shift is not merely a passing trend but a fundamental transformation in how businesses engage with their audiences. Capturing Audience Attention In an era where information overload is a common challenge, businesses must find innovative ways to capture their audience’s attention. This is where video marketing excels.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Valasys

OCTOBER 2, 2023

Identify applicable keywords that your target audience is likely to use when searching for businesses like yours. Utilizing Long-Tail Keywords Long-tail keywords are specific phrases that potential customers might use in their searches. Targeting these can help you reach a more focused audience.

Small Business Marketing 52

Small Business Marketing SEO Tips Long Tail Marketing 52

Martech

JANUARY 30, 2024

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Developers can modify and use it as long as they agree not to compete with the company for two years after purchase. We took a slightly different approach.

Paid Search Agency 119

Paid Search Agency Marketing Attribution Top of Funnel Companies 119