Remove audience

Onalytica B2B

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Influencer Marketing: How to Measure Your Success and ROI

Onalytica B2B

The whole point of marketing is to evoke action in your target audience. In addition to this we have the newly coined concept of dark social – how can you measure something being shared in private chats on LinkedIn, Facebook, Twitter or email? ” Neal Shaffer , Founder, Maximise Social Business.

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Are Your Influencers Buying Their Followers?

Onalytica B2B

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. Why is this happening?

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