How to Apply a B2B Buyer Persona to Your Content Marketing Strategy
Marketing Interactions
JUNE 23, 2017
And, you’ll find that speaking to her will be relevant to many in the target audience because her story is based on the commonalities discovered during the persona creation process. “A If you look at what people say about them in LinkedIn recommendations, are they often referred to as mentors? Watering Holes and Social Media.
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